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You are looking at Interactive Events sorted by Time on March 12
8:00 AM

Please join AbelsonTaylor for a Texas style brunch at SXSW Interactive! Gain a better understanding of how to utilize the iPad for business presentations, and join in our discussion on smart digital creativity....

9:00 AM

Alcatel-Lucent is rolling out the red carpet again and playing host at the sassy “ultra-lounge.” Devs, techies, entrepreneurs and VCs are invited to relax, recharge, drink & grub with ALU’s NG Connect team and partne...

AT&T is back and faster than ever with 4G LTE speeds. Stop by to charge your devices and test-drive the Samsung Galaxy Note, an all-in-one experience that simplifies your connectivity needs at SXSW. Austin Conventio...

Complimentary rides around town! Yeah, we thought that'd get your attention. See a Chevy. Catch A Chevy. At the Convention Center or anywhere downtown 8:30 a.m. to 10:00 p.m. Take a break, and let us do the driving. Sli...

Phone batteries fade. Laptop batteries wane. Your internal batteries need recharging, too. Come plug in at the NW corner of the Convention Center. Meet up with friends, record an interview, or just hang. Austin Conventi...

The Gemalto Mobile IDEA/NEXT Lounge is the hub to learn, engage and share in discussions around all aspects of mobility – from the mobile phone to the cloud – and the digital security solutions they necessitate at SXSW. ...

How Socially Forward is your Business? Want to find out? Stop by the IBM Future of Social Lounge during SXSW Interactive for a social assessment, see where Social Business is headed, listen in on live Conversations with ...

Visit the Isis Lounge (West Hall) or our Tradeshow Booth (#444) to see the Isis Mobile Wallet in action. Don’t miss our live presentation by cyberillusionist Marco Tempest in the Lounge on March 9th. Austin Convention C...

Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences. Austin Convention Center...

This year, the PepsiCo Pavilion is going to highlight the intersection of analog and digital. Tune in, take notes and help them make sense of it all! Austin Convention Center: 1st floor, Palazzo, SW Corner...

5th Year Anniversary Celebration! For the last four years, the Blogger Lounge at SXSW has served as a central hub for celebrating friendship, innovation and collaboration. We are proud to announce that TechSet is once ag...

Samsung will unveil their latest news, cutting-edge products and their stunning, engaging media wall which will highlight everything you need to know about what’s hot at Samsung and SXSW. Austin Convention Center: 1st f...

SXcycles is a complimentary bike share program for Platinum, Gold, Interactive and Film registrants. Tern is providing their "Link D8" bicycles for daily use. Registrants can pick up a bike with helmet, locks a...

Recharge your batteries and your brain in our lounge, and find out about our lounge's Flash Mob Happy Hours by following us on Twitter (@AmericansElect) and via #sxaelounge. We'll have charging stations, classic board ...

The Beacon: Lounge With a Conscience returns as THE spot for cause-focused people to hang out with the best & brightest non-profit Geekerati. The WiFi will be speedy, the noms & drinks plentiful, the couches comf...

Once again, the fun-filled big top circus that is the Mashery Lounge will be back at SXSW 2012 in March. With great furnishings and flowing refreshments, the Circus Mashimus is a great place to talk API shop with Mashery...

Need to recharge? iPhone or Tablet going dead? Feet hurting? Come relax in the iTriage Power-Up Lounge. Plug in your electronics at the charge stations and grab a healthy snack to refuel! And while you're recharging on t...

Come and enjoy free Java Monster drinks and complimentary breakfast from Monster Energy at the Registrants Lounge presented by MOFILM!...

A collegiate digital media startup tournament, beginning with a kickoff pitchfest and announcement of the 2012-13 Student Startup Madness national event....
9:30 AM

Co-authors Melanie Mathos and Chad Norman will share a preview of the recently released book 101 Social Media Tactics for Nonprofits, which is available in the SXSW bookstore. This book provides nonprofits 101 ways to en... LEVEL: Intermediate
Presenters
Chad Norman, Melanie Mathos
Niburu! Comet Elenin! Asteroid YU55! It's not the end of the world, really. NASA and Discover's "Bad Astronomer" Phil Plait are here to explain why. This panel discussion will take on the Internet factor in the... LEVEL: Beginner
Presenters
Don Yeomans, Phil Plait, Stephanie Smith, Veronica McGregor
Dedicated to helping young companies grow, the Startup America Partnership is providing a place to meet, collaborate and mingle with iconic entrepreneurs, VCs and other startups this year in the Startup Village. Unique p...

From high-tech to high-touch: are wired hospitals losing the patient connection? This panel of nationally recognized leaders in healthcare has applied technology solutions to enhance quality of patient care across discip... LEVEL: Intermediate
Presenters
Angelo Volandes MD, Joseph C Kvedar MD, Paul Griffiths
Making a story social isn't all about marketing. It's also about helping to build a better narrative – extending and enriching the story, whether your story is driven by a fictional character or a brand. We'll examine cu... LEVEL: Beginner
Presenters
Helen Klein Ross
This workshop will introduce you to affordable user experience design methods for getting user input and feedback throughout your design and development process. These methods, like guerrilla research, gamestorming, and ... LEVEL: Beginner
Presenters
Brynn Evans, Fred Beecher, Krista Sanders, Russ Unger, Todd Zaki Warfel
Brand journalism is often defined by what it isn’t. It’s not just blogging, it’s not PR, but it isn’t traditional reporting either. This session will focus not only on defining brand journalism, but also will go in-depth... LEVEL: Beginner
Presenters
Ann Handley, Erica Swallow, Jesse Noyes, Karen Wickre
The Whole World is Watching: From Tahrir Square to Homs to Zuccotti Park, citizen journalists and ordinary people are using social media, video and cell phones to document their stories and revolutions. New York Times re... LEVEL: Advanced
Presenters
Eric Carvin, Jennifer Preston, Jigar Mehta, Tim Pool
2008 was the first Election in American History where bloggers and vloggers helped shape the political narrative and carry President Obama to the presidency. 4 years later, the Administration has not nurtured these pop c... LEVEL: Beginner
Presenters
Biko Baker, Chloe Hilliard, Erica Williams, Quentin James, Rashad Robinson
If the early years of internet businesses was a triumph of technology, the next ones will be one defined by design and user experience. Users will demand more from their online experience, one which is as much designed a... LEVEL: Intermediate
Presenters
Johan Brand, Julian Ehrhardt, Pru Ashby, Tony Hughes
Normally, we think about businesses as a mere collection of people working together. But, organizations also collectively act as a unit, facing the needs of survival and competing with others for resources. To that end, ... LEVEL: Intermediate
Presenters
Tim Hwang
HTML5 and CSS3 are hot, driven by an explosion of new, Internet connected devices. While they offer many new features that should allow you to do the types of things that you previously did in Flash, actually making it h... LEVEL: Advanced
Presenters
Paul Trani
There are over 500 group buying sites today, with more popping up every week. Although most of these reach the mass market, there has been very little traction by any group buying site in the fastest growing demographic... LEVEL: Intermediate
Presenters
Alexandra Landeros, Boris Portman, Juan Gonzalez
A discussion about how technologies that are often built in the west are being used around the world in extremely dangerous situations. Often there isn't an idea of how to protect individuals and their human rights when ... LEVEL: Intermediate
Presenters
Brian Conley, Deanna Zandt, Mark Belinsky, Sabrina Hersi Issa
For every brand turning on a new listening program or focusing on engaging their users online there is a lot of attention on the topic of social media strategy. Brands that don't have one are desperately chasing one - ye... LEVEL: Beginner
Presenters
Rohit Bhargava
You know who you are: Your clients are large and their marcom departments, though not as highly funded as the advertising departments, need rich media to get the job done. Both big budget ads and small B2B marketing effo... LEVEL: Intermediate
Presenters
Jon Stefaniak, Maria Saavedra, Melissa Messer
Is it too early for filmmakers to start building HTML5 into their production plans? One side says if it's not too early for advertisers (check out iAds) it's not too early for filmmakers. Another side says that until the... LEVEL: Intermediate
Presenters
Ben Moskowitz, James Burns, Luisa Dantas, Pat Aufderheide, Xavier Facon
Over the last decade, so called "Hyperlocal" websites, apps and services have been "the next big thing." Now quick: Name one super-successful company in that space. Now name ten in the graveyard.This ... LEVEL: Intermediate
Presenters
Cory Bergman, Lisa Williams, Mark Briggs, Mike Orren, Shawn Williams
Back in the early 1990’s CD-ROMS were all the rage and an amazing amount of very cool content such as interactive storybooks, immersive games, and multimedia product catalogs were constantly being released. When the web... LEVEL: Beginner
Presenters
Brian Burke, Calvin Carter, Randi Rosenkranz, Steve Glauberman
What's the relationship between visualized data and the story we want to tell? Living in the eternal now, surrounded by our tweets, facebook posts and other copious amounts of social and highly personalized informatio... LEVEL: Intermediate
Presenters
Alex Graul, Burt Herman, Drew Harry, Jenn Thom, Nicola Hughes
Slowly, but increasingly definitively, our technologies and our devices are learning to see, to hear, to place themselves in the world. Phones know their location by GPS. Financial algorithms read the news and feed that ... LEVEL: Intermediate
Presenters
Aaron Cope, Ben Terrett, James Bridle, Joanne McNeil, Russell Davies
How can you encourage and facilitate innovation across your teams to come up with the best product? Come take a peek under the hood of a great innovation principle called “Visiontyping,” which promotes powerful collabora... LEVEL: Beginner
Presenters
Armando Gonzalez, Jake Cressman, Nancy Dickenson, Roseann Stempinski
Years ago, it was porn sites always pushing the envelope on graphics, interactivity, engagement, commerce, and stickiness (ewww). Now, it’s social media that’s getting lucky and monetizing eyeballs. In just the past two... LEVEL: Advanced
Presenters
Dave Evans, Jason Falls, Jeremiah Owyang, Katie Paine, Lisa Joy Rosner
Digitization is transforming the media and entertainment industry full stop. But is the industry evolving quickly enough to meet consumer demands—demands that differ greatly from one generation to the next? In this discu... LEVEL: Intermediate
Presenters
Phil Asmundson, Robert Underwood
From bicycle-powered mobile phone chargers to a helicopter built from an old Honda Civic and the remains of a crashed 747, Africa has been producing a unique strain of innovators long before the maker movement started tr... LEVEL: Beginner
Presenters
Anita Pyke, John Kidenda, Juliana Rotich, Steve Daniels
There are deep-running problems in the way current software systems are structured. Perhaps the most visible symptom is an unacceptably high barrier to creativity (programming). To produce anything significant, redundant... LEVEL: Beginner
Presenters
Sebastien Zany
Open government and transparency activists asked for it: data available through open APIs and digital formats. Now that we have some of it, the dark spots on the sun are beginning to appear. The data are sometimes poor c... LEVEL: Intermediate
Presenters
Sarah Cohen, Tom Lee, Vivek Kundra
If photography is your vocation, your avocation, or simply an iPhone obsession, you won't want to miss SXSW's first-ever, day-long PhotoCamp. To give you the opportunity to meet other photo-minded folks, discuss the topi... LEVEL: Intermediate
Presenters
Ike Edeani, Miki Johnson
This is a “come as you are” session meant to accommodate mixed levels of experience with minimal need for special equipment or previous experience (read: no mats or yoga clothing required.) Special emphasis is placed on ... LEVEL: Beginner
Presenters
Neal Pollack
Lawyers who file mass copyright suits against defenseless persons who copied from copyrighted text for the most innocent of reasons, such as to disclose an illicit practice, or to criticize or endorse an idea, are called... LEVEL: Intermediate
Presenters
Robert Spanner
As mobile purchasing becomes increasingly prevalent, online marketplaces need to offer apps that help both buyers and sellers. But which is better, a single app that facilitates both sides of the transaction? Or separate... LEVEL: Intermediate
Presenters
Andrew Vilcsak, Michael Shim, Rob Veres, Tamara Mendelsohn
Most experienced IT folks have faced the choice of freelancing versus working for an established business. Freelancing offers creative autonomy but not necessarily steady income. A job with a larger company provides a ... LEVEL: Beginner
Presenters
Andi Shively, Drew Stephan, Jack Aponte, Poonam Whabi, Raeanne Young
Ready to throw out the heavy textbooks and jump into the world of mobile learning? Yes, but how do you do it? Are you on the mobile learning train but feel the content and teachers aren't quite there yet? This panel will... LEVEL: Intermediate
Presenters
Angela Maiers, Katherine Burdick, Matt Federoff, Tom Wolf
How do you get reliable information about elections? Many voters get their information about who is running for election and what the issues are from friends and family. Increasingly, those friends and family are online,... LEVEL: Advanced
Presenters
Dana Chisnell, Dean Logan, Jared Marcotte, Jeannie Layson, Lee Rainie
Ask anyone at a digital agency, from account directors, strategists, designers, writers, and engineers, if they’d rather work on selling more of product X or work on something that provides a social good. The answer is o... LEVEL: Beginner
Presenters
Andrew O'Dell, Angele Beausoleil, Carl Panczak, DJ Edgerton, Tom Beck
Executing a new media strategy for a large-scale, worldwide event is a daunting task. How do you account for dozens of languages, promote multiple platforms, and manage your brand, all while remaining relevant to all us... LEVEL: Intermediate
Presenters
Alex Balfour
By 2014, more of us will access the Internet with mobile devices than with desktops or laptops. Android phones, iPhones, iPads and other mobile devices are quickly becoming our primary gateways to the Internet. Everyth... LEVEL: Intermediate
Presenters
Josh Levy, Katherine Maher, Nilay Patel, Parul Desai9:45 AM

Free-space optical communications stand to fundamentally change how humans use wireless networks. Whereas fiber-optic communications enabled the formation of the global network, free-space optical communication will faci... LEVEL: Intermediate
Presenters
Travis Rich10:00 AM

The recent wave of social and mobile games has been a boon for the game industry by making games more accessible to new players. However, this has only intensified fragmentation, making it difficult for developers to de... LEVEL: Intermediate
Presenters
James Simpson
Social Media has come a long way from the early days of Facebook, Twitter and YouTube. We have all felt its impact in marketing and public relations, but the pace is accelerating and the drive to harness social tools for... LEVEL: Intermediate
Presenters
Sandy Carter
Social media "feed" providers including Rdio, Instagram, Soundcloud, and many more are paired with interactive installation artists to bring their unique feed to life with live SXSW data. #FEED will be made mor...
10:05 AM

Chad Norman and Melanie Mathos sign their book ‘101 Social Media Tactics for Nonprofits: A Field Guide’ at the SXSW bookstore....
10:35 AM

Sandy Carter signs her book ‘Get Bold: Using Social Media to Create a New Type of Social Business’ at the SXSW bookstore....
10:45 AM

Pat Aufderheide signs her book ‘Reclaiming Fair Use: How to Put Balance Back in Copyright’ at the SXSW bookstore....
11:00 AM

For four days, all three conferences converge at the SXSW Trade Show. This is the center of commerce at SXSW. Attendees can network and discover the technology and new developments that will propel their business. For t...

Wanna meet the tech team behind March Madness Digital, Falling Skies, and Anderson Cooper? We’re Turner Broadcasting and we're changing the way you watch TV. Get to know us, pitch our start-up investors, and learn about ...
Presenters
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Ginger Rogers may have said it, but today's female entrepreneurs are proving it. Right now, women are starting and leading new and innovative companies at an unprecedented rate. From e-commerce to healthcare to Internet ... LEVEL: Intermediate
Presenters
Kara Swisher, Michelle Zatlyn, Piya Sorcar, Pooja Sankar, Victoria Ransom
Eyebeam Art & Technology Center provides a context for creative collaboration and the cross-pollination of ideas & practice. In our lab at any given time, there are up to 20 resident artists onsite at our 15,000 ... LEVEL: Intermediate
Presenters
Jon Cohrs, Kaho Abe, Nova Jiang
We are announcing something completely new ‐ Adobe will be unveiling a new product for web designers and developers to help with their mobile web workflows. Come to the see the live demo and check it out for yourself! F... LEVEL: Advanced
Presenters
Bruce Bowman, Greg Rewis
Procter & Gamble recently commissioned Flow Nonfiction to create a documentary film capturing one of its signature cause programs: Pantene Beautiful Lengths. PBL has donated over 272,000 ponytails for real-hair wigs ... LEVEL: Advanced
Presenters
David Modigliani, Lisa Pearson, Sarah Montante, Stephanie Smirnov
Your idea is hot. You have killer technology. You have angel investors on speed-dial. Your product mashes up the coolest APIs and you managed to navigate the shark-infested waters of content licensing without being eaten... LEVEL: Intermediate
Presenters
Dave Haynes, Farai Chideya, Suzanne Stefanac
Media theorist Marshall McLuhan famously envisioned a cultural “global village,” a collective identity shaped by the media we share. To a remarkable extent he foresaw how social media would change the game of culture, pu... LEVEL: Intermediate
Presenters
Dana Vachon, Jeffrey Schnapp, Tim Sheridan
Community managers of all levels are welcome to come discuss today’s trends and best practices.... LEVEL: Beginner
Presenters
Jenny Weigle
There's a stark contrast between “owning” an idea versus collaborating in an open structure. It's often the root of the divide between “traditional” and “digital/new media” people. Because good ideas evolve into better i... LEVEL: Intermediate
Presenters
Azher Ahmed, Jonathan Sackett
While Second Life and other online worlds have propagated virtual economies with their own "millionaires", 2011 saw virtual currencies break into the marketing mainstream. Facebook Credits were launched with th... LEVEL: Advanced
Presenters
Ellie Wheeler, Jeremy Nusser, John Corpus, Ren Reynolds, Vincent Higgins
There were 5 Exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days.” -Eric Schmidt- As the amount of data in the world explodes, the abilit... LEVEL: Intermediate
Presenters
Chris Kantrowitz, Frank Gillett, Jade Mcqueen, Jon Healey
We've drawn together a group of the most well respected and active designers in the field to guide participants through the process of designing games for documentary that people actually want to play. Let's share early ... LEVEL: Intermediate
Presenters
Ashley York, Cindy Poremba, Peter Brinson, Susana Ruiz, Tony Walsh
Since when did university become places to churn out mindless working drones for BFC’s (Big F**kin’ companies)? The verticals that have been built in universities that are based on profession have completely deviated fro... LEVEL: Intermediate
Presenters
Jonathan Van
Our goal with this session is to make events better for all of us. Events no longer exist in a vacuum. The new ideas and relationships we all seek from events are now available to us across a continuum of ongoing social ... LEVEL: Intermediate
Presenters
Brian Duggan, Loic Le Meur
What would happen if the entire world could share a single Starbucks card? For a week in the summer of 2011, Jonathan's Card attracted international attention attempting to find out. Join Jonathan for a behind the scenes... LEVEL: Beginner
Presenters
Jonathan Stark
Dentsu, a Japanese advertising giant has been trying a new frontier of marketing in a society where virtually everybody has high speed mobile Internet connection. In this session, by introducing the cutting-edge Japanese... LEVEL: Intermediate
Presenters
Daito Manabe, Kensuke Sembo, Motoi Ishibashi, Yasuharu Sasaki
Digital health is an emerging industry at the intersection of technology and health, radically changing how we access and use personal health information. It unites smartphones/tablets (new means of 24/7 access to inform... LEVEL: Intermediate
Presenters
Halle Tecco, Jeffrey Pollard MD, Linda Avey, Rebecca Woodcock, Ryan Panchadsaram
New York Times executive editor Jill Abramson discusses her vision for the future of The Times in the digital age in a session moderated by Texas Tribune editor Evan Smith. Does Abramson's leadership at The Times present... LEVEL: Beginner
Presenters
Evan Smith, Jill Abramson
Get together with other fans of A Game of Thrones (or A Song of Ice and Fire, if you will) for an hour of networking and friend-making.... LEVEL: Beginner
Presenters
Vickie Ricks
If you're reading about this panel, you're likely familiar with - or at least interested in - the Microsoft Kinect. The Kinect's RGB camera and "depth" cameras simplify computer vision problems that were previo... LEVEL: Intermediate
Presenters
Dan Fernandez, John Boiles
An NFL star live tweets his own traffic stop. An accidental DM reveals a shocking trade rumor. Instead of press releases, Tiger Woods breaks news about Tiger Woods by having @TigerWoods share a link to TigerWoods.com. Th... LEVEL: Beginner
Presenters
Bruce Feldman, Dashiell Bennett, Richard Deitsch
Mexico’s Drug Trafficking Organizations (DTOs) use various types of social media to influence and manipulate public opinion. At the most basic level, DTOs regularly post videos to Youtube of interrogations, beheadings an... LEVEL: Intermediate
Presenters
Shauna Dillavou
Most things in our lives are now custom fit. If we want coffee, we can order it 50 ways. If we want to watch a movie, we can choose between Netflix, iTunes, On Demand, etc. If we need a restaurant review, we have Open... LEVEL: Intermediate
Presenters
Joe Trippi, Marci Harris, Mark McKinnon, Matt Bai, Nathan Daschle
The social web lets us send out a constant stream of Facebook likes, Twitter tweets, Foursquare check-ins, social commerce reviews, and other recommendations about things we’ve experienced and want to share with our frie... LEVEL: Intermediate
Presenters
AJ Vaynerchuck, Edward Boches, Farrah Bostic, Jeff Janer
"How to Remember Anything" shows how a radically improved memory can add real value in life and in business and can help build your career. Mark Channon, Actor, Hypnotherapist, Product Manager and author of Tea... LEVEL: Beginner
Presenters
Mark Channon
In 2005, the State of Texas signed a contract worth close to $900 million dollars with an alliance of private firms to manage the eligibility process for applying for Food Stamps, TANF, Medicaid and Children’s Health Ins... LEVEL: Beginner
Presenters
Celia Cole, Corrie MacLaggan, Erine Gray
Mobile advertising spending is poised to top $1 billion in the U.S. for the first time, according to eMarketer. Of that potential billion dollar spend, in-app advertising is expected to double to over $600 million. The d... LEVEL: Intermediate
Presenters
Brian Bos, Iryna Newman, Kamal Kaur, Krishna Subramanian, Seth Hart
Dean Kamen is a prolific inventor who has been compared to Edison for his contributions to humanity. Perhaps best known for inventing the Segway, Dean has also invented ground breaking medical technologies that benefit l... LEVEL: Intermediate
Presenters
Dean Kamen
Africa is more than AIDS, poverty, civil strife and safaris. With the ever-increasing access to digital tools Africans on the continent and all over the world are using the web to farm a new vision of Africa in the 21st... LEVEL: Intermediate
Presenters
Jepchumba Thomas
Do you share your number? You know the classic assumption: they all want to be the first. They might understand if one or two didn't work out, but they're scared if you've had a lot of those. But some people know the s... LEVEL: Intermediate
Presenters
Erin Bush, Gi-Gi Downs
Grammar is like K-Y Jelly — when used correctly, everyone benefits. But copywriters and art directors find equal pleasure wreaking grammatical havoc, the results of which Strunk and White deemed “the mutilation of langua... LEVEL: Intermediate
Presenters
Gail Marie
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new me... LEVEL: Intermediate
Presenters
Alex Jacobson
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new me... LEVEL: Intermediate
Presenters
Cathy Brooks
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new me... LEVEL: Intermediate
Presenters
Michael Staton
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new me... LEVEL: Intermediate
Presenters
Perry Fair
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new me... LEVEL: Advanced
Presenters
William Barko
In order to thrive online as individuals -- and for the health of the online commons -- we need to understand literacies of attention, crap detection, participation, collaboration, and network awareness. I believe that t... LEVEL: Intermediate
Presenters
Howard Rheingold
The lines between the digital world and the music world have blurred. Every minute a band signs up for Twitter, posts something on Facebook or updates their website reaching millions of adoring fans around the world (aka...

An editor, researcher, and program manager walk into a bar. They are looking to help talented people who have personality and technical chops. As they down a Shiner, they look for a coherent story that tells who you are,... LEVEL: Beginner
Presenters
Carla Borsoi, Jennifer Jongsma, Kevin Lawver, Kristy Duncan
This talk will expose the slight of hand tricks used by government agencies to make them appear more transparent than they are. "Transparency" is a common buzz word that suggests that government operates in a m... LEVEL: Beginner
Presenters
Jeremiah Akin, Jim March
For a long time the business of media was all about buying people’s attention. Not so long ago, “spontaneous media” (whatever it really means) stepped in. But the growing fragmentation of media landscape and more social... LEVEL: Beginner
Presenters
Cristina Monteiro, Lucas Mello, Mauro Silva, Ricardo Guerra
Astronomer Phil Plait signs his books ‘Bad Astronomy: Misconceptions and Misuses Revealed, from Astrology to the Moon Landing "Hoax"’ and ‘Death From The Skies: The Science Behind the End of the World’ at the S...

There is a lot of talk at the government, industry, and producer level about the promise of games in education, but has anyone really proven true educational outcomes from informal gaming? In this presentation, Sara and ... LEVEL: Intermediate
Presenters
Drew Davidson, Sara DeWitt
Smart policies and practices for managing data and protecting your users’ personal information are good for business. It doesn't have to be a zero-sum game where you sacrifice privacy for usability, functionality or secu... LEVEL: Intermediate
Presenters
Ilana Westerman, Keith Enright, Michelle Bruno, Natalie Fonseca
With the ready availability of social media, digital databases of ID photos, high-resolution cameras and free, powerful face recognition software that can run on smartphones, we are entering into an unprecedented shift i... LEVEL: Intermediate
Presenters
Bryan Nunez, Harlo Holmes
Over the past 20 years, less-than accurate geographic maps have been developed at enormous cost with no system in place to keep them up to date. Without this kind of realtime progress, people are at the mercy of these of... LEVEL: Intermediate
Presenters
Michal Habdank-Kolaczkowski
Scott Jenson signs his book ‘The Simplicity Shift: Innovative Design Tactics in a Corporate World’ at the SXSW bookstore....

A large number of scalable web businesses are built upon two-sided markets: Square, OkCupid, Groupon, eBay, and Google AdWords are a few of them. This talk examines the seeding and scaling strategies of two-sided markets... LEVEL: Advanced
Presenters
Adam Erlebacher, Rachel Schutt
People have certain fundamental wants and desires that drive them to take actions every minute of every day. Businesses, to be successful, must understand their consumers’ wants and desires, and must be able to subtly an... LEVEL: Intermediate
Presenters
Jack Jokinen
Gas prices are up, suburban areas are adopting near-transit, mixed-use philosophies of development, and everyone wants to get to work on time. It's no surprise that use of public transportation is rising. With the ubiqui... LEVEL: Beginner
Presenters
Amy Snyder, Brian Ferris, Eugenia Chien, Laura Oppenheimer, Ravi Pina
There's been a near-explosion in the desire for visual language to be incorporated into sales, presenting, innovating and prototyping. But how do you use visual language if you're not an artist? We'll show you how to tak... LEVEL: Intermediate
Presenters
Dan Roam, Jessica Hagy, Sunni Brown
Get together with other smart home experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if ... LEVEL: Beginner
Presenters
John Dial
We’ve seen multiple examples at SXSW in years past of consumer brands successfully leveraging social media and aligning to business objectives to generate ROI, many of which have millions of consumers interacting with th... LEVEL: Intermediate
Presenters
Duane Schulz, Jeanette Gibson, Melissa Chanslor, Shanee Ben-Zur, Susan Emerick
In Washington, there is no such thing as a sure thing. Still at one point, passing the Stop Online Piracy Act (SOPA) and PROTECT-IP (PIPA) seemed like a cakewalk. Both bills were aimed at curbing access to so-called “rog... LEVEL: Beginner

Slightly over a year ago we had this idea of trying to launch a ballon into the stratosphere (~100,000 feet) with a couple of cameras and get it back down safely. Since then we've launched 6 balloons and successfully re... LEVEL: Intermediate
Presenters
Celso Martinho, Fernando Afonso
Are you a designer, maker, mover & shaker selling your goods online or off? If so, then stop by the first-ever SXSW CraftCamp to meet like-minded souls. With a full day of programming specifically developed for creat... LEVEL: Intermediate
Presenters
Willo O'Brien
Social Media and Social Networking Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges. Emcee: Brad Burnham (Union Square Ventures) Judges: Mari...

News Related Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges. Emcee: Jim Schachter (New York Times) Judges: Ben Huh (Cheezburger Network), Ton...

Mobile Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges. Emcee: Scott Weiss (Andreessen Horowitz) Judges: Matt Marshall (VentureBeat), Charlie ...

The Technology and Fashion session shows the language of art and design expressed through the intertwining of technology and fashion. Using recent and new technologies, amazing things are happening to clothes: face masks... LEVEL: Intermediate
Presenters
Alison Lewis, Janet Hansen, Kathleen Maher, Ping Fu, Sheridan Martin
In the last decade, Facebook and other social networks have focused on mapping and documenting our existing relationships. The recent rise of Twitter and Foursquare has transitioned the emphasis to what is happening righ... LEVEL: Intermediate
Presenters
Aaron Strout, Ben Bloch, Jyri Engestrom, Kathryn Tucker, Rene Pinnell
If you’re an artist or work for a young arts organization, you run a start-up. A start-up where the product is culture, the audience is becoming more and more segmented by age, and the metrics for success are hard to com... LEVEL: Beginner
Presenters
Cariwyl Hebert11:15 AM

Brands have been diving head first into Facebook over the past few years but their social reality has failed to live up to their lofty expectations. Guided by a sea of experts who can say "social" but can't do ... LEVEL: Intermediate
Presenters
Niki Weber
Entrepreneurship has been growing exponentially, Teen Entrepreneurship has been rising alongside. What motivates teens to start their companies at such a young age? I would like to share the statistics of successful teen... LEVEL: Intermediate
Presenters
Shahed Khan
Mark Briggs signs his books ‘Journalism 2.0’ and ‘Entrepreneurial Journalism’ at the SXSW bookstore....
11:30 AM

In today's interconnected and even morally interdependent world, we rise and fall together. The way to forge a better, more sustainable path of growth and progress lies in the realm of human behavior- HOW we do what we d... LEVEL: Advanced
Presenters
Dov Seidman
Jason Falls signs his book ‘No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing’ at the SXSW bookstore....

Social sharing about all topics is now commonplace, and the trend of increasingly open sharing about historically “private” aspects of our lives reflect changing standards about what’s appropriately public information. ... LEVEL: Intermediate
Presenters
Michael Nichols
The startup scene preaches hustle more than anything. It's all fun and great. You have to make sacrifices, yes. It's risky, yes. You're bound for failure, yes. It's freaking awesome while you're doing it, yes. Then you ... LEVEL: Intermediate
Presenters
Ankit Shah11:35 AM

Mark Channon signs his book ‘Teach Yourself How to Remember Anything’ at the SXSW bookstore....
11:45 AM

When the Web unites millions of users into large networks around creative and free new media practices, how does this "open source culture" challenge assumptions about the production of content and the use of o... LEVEL: Intermediate
Presenters
Alex Leavitt
Entrepreneurs are throwing their money at solutions to the wrong problems -- they aren't using metrics to drive what really matters to their strategy. I'll talk about how inDinero has wasted a huge chunk of its investor... LEVEL: Beginner
Presenters
Jessica Mah12:00 PM

You are invited to attend this meet up and network with career seekers in the advertising, PR, and media fields Monday, March 12 from 12:00pm-1:00pm.. SXSW draws top talent and agencies, and this is an opportunity to mee...

Want to make 2012 the year that you learn how to 3-D print or wield a blow torch? Then roll-up your sleeves and come by the GE Garage to meet our experts, who will teach you how to make manufacturing magic. All fellow SX...

Unwind toward the end of the SXSW Interactive Festival and break bread with friends, new and old. Test drive our video booths, enjoy family-style food, and listen to live music from bands playing on an interactive stage....

Asia cultivates a very lively and active gaming community. Known for their strengths in MMO and RPG style games, they have made large strides in mobile gaming as well. As US companies look to the East to integrate best p... LEVEL: Intermediate
Presenters
Charles Park
New technology is paving the way for journalists to tell amazing stories in a cinematic way. At the crossroads of creativity and innovation, Cinematic journalism at SXSW takes a moment to discuss style, tone, and qualit...
12:05 PM

Dov Seidman signs his book ‘HOW: Why HOW We Do Anything Means Everything’ at the SXSW bookstore....
12:15 PM

Dan Roam signs his books ‘Blah Blah Blah: What To Do When Words Don't Work’, ‘Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures’ and ‘The Back of the Napkin: Solving Problems an...

Sunni Brown signs her book ‘Gamestorming: A Playbook for Innovators, Rulebreakers and Changemakers’ at the SXSW bookstore....
12:30 PM

3-2-1 Publish: Fine-tuning Your CMS, Digital Staff & Social Feedback Loops for D-Day: You can’t predict an earthquake, flood, or tornado, or revolution, but you can plan for major news events – like the World Series,... LEVEL: Intermediate
Presenters
Eleanor Hong, Joel Abrams, Meredith Artley, Sheigh Crabtree, Tim Ruder
Digital Advertising is on the rise while consumer engagement with online advertising is on the decline. With so many messages competing for attention, today's consumer expects to be rewarded for their choices. Join an ex... LEVEL: Intermediate
Presenters
Adrian Capobianco, Dave Spinato, Josh Gertz, Michele Edelman, Pepper Evans
Instead of guns and knives, the revolutionaries who descended upon Tahrir Square on Feb. 1 packed a potent arsenal of technological tools that ended the corrupt, 30-year reign of President Hosni Mubarak. Their weapons of... LEVEL: Intermediate
Presenters
Aasil Ahmad, David Gorodyansky, Jamal Dajani, Neal Ungerleider, Sonja Gittens-Ottley
Bad personas can make your skin crawl. The ones that offer no real insight into an audience and play make-believe with random facts are not useful in any context. Good personas theoretically inspire and guide innovation,... LEVEL: Intermediate
Presenters
Jill Christ, Stephanie Carter
Lomography, a film camera community and company, has faced annihilation from not only digital photography, but now from mobile photo-sharing applications. We will talk about why, as a brand, they still grow and succeed; ... LEVEL: Intermediate
Presenters
Alexandra Klasinski
Surveys regularly show 80% of Americans consider themselves religious or spiritual. How do religion and faith play out online, and how are organizations trying to engage diverse faith audiences? In this panel, 3 highly s... LEVEL: Intermediate
Presenters
Adrienne Baker, Daniel Pawlus, Mathew Tombers, Patton Dodd, Paul Drohan
Do you believe the geek shall inherit the earth? Technology is changing our world and geeks are reaping the benefits. This innovation is built on a foundation of science, technology, engineering and math (STEM). Presiden... LEVEL: Intermediate
Presenters
Allison Rich, Jon Dudas, Kumar Garg, Lori Donaldson, Tessie Topol
You've seen his films, bought his DVDs and followed him on Twitter. You know him as an actor, writer, director and founder of View Askew Productions and the SModcast Podcast Network. He's also the author of bestselling ... LEVEL: Beginner
Presenters
Kevin Smith
Lets skip over the bluster and the bragging of social media storytelling. Instead, lets talk about the kinds of stories that get people’s respect and attention. When you think of the leading voices who are crushing it on... LEVEL: Advanced
Presenters
Kahlil Ashanti, Michael Margolis
Get together with other cloud-related entrepreneurs for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry ... LEVEL: Intermediate
Presenters
Gary Thompson
What do pirates, terrorists, computer hackers, and inner city gangs have in common with Silicon Valley? Innovation. In this talk, you’ll be exposed to emerging forms of underground innovation happening in the informal ... LEVEL: Beginner
Presenters
Alexa Clay
One of the great failures of any company - for that matter of a capitalist economy - is ecosystem failure. Great companies build great ecosystems, one in which value is created not just for a single company or group of i... LEVEL: Beginner
Presenters
Andrew Mcafee, Tim O'Reilly
Perhaps no segment of interactive marketing is as provocative as crowdsourcing, a rapidly emerging approach to media creation that can cut traditional production costs by as much as 90% and is having profound effects on ... LEVEL: Intermediate
Presenters
Neil Perry
At 100 million strong, Millennials are the biggest generation in American history. They possess nearly a trillion dollars in spending power. They're flipping every social custom and convention known to man on its head. Y... LEVEL: Intermediate
Presenters
Andrew Glasgow, Andrew Dinsdale, Anne Hubert, Nick Pudar, Sara Leblanc
CrowdTV is steaming ahead with the next iteration of crowd-sourcing, and is asking viewers to collaborate in deciding the direction and content of the documentary. For our pilot we gave the online community bare bones to... LEVEL: Beginner
Presenters
Kylee Ingram
Over the past year, 90% of businesses have been hit by at least one IT security breach. What does this mean? Businesses should consider breaches a statistical certainty and be prepared. Breaches are not the only thing to... LEVEL: Beginner
Presenters
Joe Ross, Joseph DeMarco, Michael Bruemmer, Monika Jedrzejowska, Terry Hemeyer
Data visualization is everywhere! It’s in your health records and in the advertising section of your morning news paper (if you still read such things.) It makes us laugh, it makes us wonder and it can make us outright a... LEVEL: Intermediate
Presenters
Dylan Lathrop, Irene Ros, Jer Thorp, Robert Kosara, Rosten Woo
In this presentation I will tell the story of the Scratch Online Community, a website where kids from around the world learn to program, share, and remix their own video games and animations. Today, the community has mor... LEVEL: Intermediate
Presenters
Andrés Monroy-Hernández
Messages tend to exist attached to a surface. Billboards are pasted to sides of buildings, emails come to us on a computer screen, and words in a book are attached to bound pages. What if our information came to us floa... LEVEL: Intermediate
Presenters
Adam Pruden, Albert Hwang
The Electronic Frontier Foundation has been defending your rights in the digital world for 22 years! Meet up with EFF and others who are dedicated to cyber liberties advocacy for an hour of networking, brainstorming, an... LEVEL: Intermediate
Presenters
Jon Lebkowsky
Nowadays, everyone seems to be focused on China as the worlds 'next' market. However, the European Union has a larger combined economy than the US, with the largest markets within it being Germany, France, the UK and Ita... LEVEL: Advanced
Presenters
Bastian Scherbeck
Get together with other fashion experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.... LEVEL: Beginner
Presenters
Kelly Krause
Garrett Gee will be speaking on the 7 FACTORS that can make you fundable in the eyes of the world's top investors. Hear the unique story that took him from small-town boy playing collegiate soccer at BYU in Utah, to succ... LEVEL: Beginner
Presenters
Garrett Gee
This panel and interactive discussion will look at how cities around the world are approaching innovation that serves the public. From hackathons to apps competitions, open data to social media, practitioners will discus... LEVEL: Intermediate
Presenters
Abhi Nemani, Chris Vein, John Tolva, Nigel Jacob, Rachel Sterne
This panel will offer an in-depth look into the rise of financial tools available in the cloud and on mobile. It will discuss the idea of how these services have changed the way consumers deal with money and how it is af... LEVEL: Intermediate
Presenters
Bill Clerico, Dan Rosen, Dave Boyce, David Lee, Patrick Collison
The relationship most adults have with science is one of observation: watching government agencies explore on behalf of us, but not actually exploring it ourselves. Science should be disruptively accessible – empowering ... LEVEL: Intermediate
Presenters
Ariel Waldman, Jeremy Keith, Matt Bellis
The digital era has taken media in Latin America by surprise. While some media groups jumped in right away, others are still trying to decide how to (or if they should) join the digital and Social Media sphere. At the sa... LEVEL: Advanced
Presenters
Valdir Ugalde
Howard Rheingold signs his book ‘Net Smart: How to Thrive Online’ at the SXSW bookstore....

A conversation between Nicholas Thompson, a senior editor covering technology for the New Yorker, and computing pioneer Jaron Lanier. They'll discuss the virtues of technology, but also the ways it has made us less imagi... LEVEL: Intermediate
Presenters
Jaron Lanier, Nicholas Thompson
According to IBM’s 2010 CEO Survey, the pace of change is accelerating and next-generation businesses must thoughtfully build and sustain the right corporate culture to remain relevant through turbulent times. Too often,... LEVEL: Intermediate
Presenters
Lisa Bodell
It’s not every startup that revolutionizes an industry, changing and sometimes reversing the direction of a long-standing space. But some, like our panelists, have done just that — Jawbone in re-shaping mobile lifestyle;... LEVEL: Intermediate
Presenters
Harry McCracken, Matt Rogers, Ren Ng, Travis Bogard
The ability of consumer electronics to sense location has no doubt opened the doors to a new dimension of mobile services that include navigation, local search, contextual social connectivity, and mobile advertising/mark... LEVEL: Intermediate
Presenters
Cameron Clayton, Christopher Peralta, Joe Brown, Louis Gump, Siobhan Quinn
B2B Marketers unite and connect! Come to the Marketers Meet Up and join other marketers who share your passion for everything marketing. Chat with guest social media and marketing technology experts. Learn how to make th...

A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new me... LEVEL: Advanced
Presenters
Dan Shust
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new me... LEVEL: Advanced
Presenters
Diana Hong
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new me... LEVEL: Intermediate
Presenters
Erin Kanaley-Famularo
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new me... LEVEL: Intermediate
Presenters
Galia Benartzi
The rise of smartphones, tablets and social gaming has led to an explosion of mobile gamers. Just as Angry Birds and Farmville took mainstream gaming away from the console, the rise of mixed and augmented reality – where... LEVEL: Intermediate
Presenters
Paul Berberian
How many books on management have your read and how many parenting manuals and apps have you downloaded since your kids arrived on the scene? How much of what you’ve learned has been “on the job” of parenting — and all t... LEVEL: Intermediate
Presenters
Lourdes Alba, Margaret Stewart, Maria Giudice, Mike Tschudy
The US and UK have joined forces enough over the years, so with tweet-powered comedy, we Brits are going it alone. Sorry Team CoCo and Fallon. This talk’s all about what’s happening in the Mother Country when Twitter and... LEVEL: Intermediate
Presenters
Jon Burkhart, Will Saunders
Responsive web design is changing the definition of a "page," as it aims to address the growing variety of device form factors and locations where content is consumed. Additionally, as the web evolves, rules an... LEVEL: Advanced
Presenters
Jacob Surber
Wondering how to stay relevant in today's 24x7 media environment? You're not alone. Today, brands aren't built just through carefully orchestrated ad campaigns or splashy publicity stunts. Perceptions are also formed ... LEVEL: Intermediate
Presenters
Abby Klanecky, Jeff Beringer, Jim Dowd, Rick Wion
"Social" isn't something new on the web, but its design and implementation are. Great products and services depend on their users having great experiences. As the Internet continues to mimic the interactions we... LEVEL: Advanced
Presenters
Eric Fisher
As the Internet has become an increasingly integral part of our daily lives, it's transformed virtually everything about how we live--from how we communicate with friends and family, how we get our jobs done, and, yes, h... LEVEL: Intermediate
Presenters
Lena Chen, Lux Alptraum, Maureen O'Connor, Mike Dacks
During "Sex, Lies, and Cookies: Web Privacy EXPOSED!", panelists look into the world of data collection and privacy on the internet, asking tough questions about what “tracking” really entails. The discussion f... LEVEL: Intermediate
Presenters
Andy Kahl, Berin Szoka, Christopher Soghoian, Lorrie Cranor, Lydia Parnes
We'll take a close look at best practices for working with verified facebook and google+ apps to drive philanthropy and increase fan loyalty. How do you increase online giving, what are the do's and dont's for contests ... LEVEL: Intermediate
Presenters
Christi Woodworth, Erin DeRuggiero
If the advent of social media platforms causes brands to become publishers then what do publishers become? Whether the ultimate role reversal or just a momentary identity crisis, brands and publishers know that they don’... LEVEL: Intermediate
Presenters
EB Boyd, Halle Hutchison, Justin Merickel, Kevin Barenblat, Sarah Smith
When NASA's budget was drastically cut and the commercial aerospace industry found itself in charge of getting man into space, a group of "space geeks" consisting of web developers, aerospace scientists and eng... LEVEL: Advanced
Presenters
Jon Verville, Sarah Worthy
Is Twitter the Borg? Will social media help solve our global challenges? Who's the better captain -- Kirk or Picard? We'll answer these and many other questions from Professor Rotolo's course, "Star Trek and the Inf... LEVEL: Intermediate
Presenters
Anthony Rotolo
Social Media and Social Networking Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges. Social Media and Social Networking Technologies Emcee: Br...

News Related Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges. Emcee: Jim Schachter (New York Times) Judges: Ben Huh (Cheezburger Network), Ton...

Mobile Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges. Emcee: Scott Weiss (Andreessen Horowitz) Judges: Matt Marshall (VentureBeat), Charlie ...

Special needs communities unite! This brainstorming session will take a look at how some people have been able to harness the power of online community to bring special needs parents together. We will look at what social... LEVEL: Intermediate
Presenters
Jen Lee Reeves, Kate Canterbury, Robert Rummel-Hudson
More than 500,000 babies are born prematurely and an estimated 28,000 children die before their first birthday each year in the U.S. Text4baby, the first free health text messaging service in the U.S., addresses this iss... LEVEL: Advanced
Presenters
Jennifer Benz, Kimberly Bassett, Paul Meyer, Sarah Ingersoll, Susan Can
Acclaimed “talk show in game space” This Spartan Life will conduct live interviews “under fire” in the videogame Halo, projected on the screen before the audience. Dodging virtual bullets in the mixed reality of SXSW &am... LEVEL: Intermediate
Presenters
Chris Burke, Josephine Dorado, Paul Marino
In the United States, only 50% of people vote in presidential elections. That drops to 40% for midterm elections, and 10% for primary, local and special elections. Worldwide, we rank 138th in voter turnout. The Internet ... LEVEL: Beginner
Presenters
Paul Schreiber, Seth Flaxman
We’re all seeing this happen – friends in healthcare, film and finance to name few catching what can only be dubbed “the startup bug”. John Battelle even said it himself back in July 2011, “the whole world is an Internet... LEVEL: Beginner
Presenters
Mark Gilbreath12:45 PM

Besides the Great Depression, we are living in what I believe is the hardest time to be a student. The reason for this is that we are going through a revolution. For the last 150 years we have lived in an industrial econ... LEVEL: Beginner
Presenters
Efrin Carrion
Ten years ago, we had this idea to make a product that'd keep our coffee and chips fresher. We researched, designed, and manufactured it all with sweat equity and many late nights on the Internets. Today people call that... LEVEL: Intermediate
Presenters
DL Byron1:00 PM


People have always been the primary vehicle by which music spread around the world – from the days of the wandering minstrels to the heyday of radio DJs and then on to tight-knit circles of fans rallying together around ... LEVEL: Intermediate
Presenters
Michael Papish
Nardwuar the Human Serviette conducts a live interview with Harley from the legendary Epic Meal Time cooking show! http://www.epicmealtime.com/ Oh and who is Nardwuar ? Only Vancouver, B.C., Canada, could produce a med...

Why are some of the brightest, most passionate and innovative young people in America dropping out of college? 20u.org, a web-based film series, follows the personal journeys of four brilliant young entrepreneurs throug... LEVEL: Intermediate
Presenters
Jonathan Cain1:15 PM

Too bland, too bored, too busy? Why women fail to rule social networks. Women see themselves as "social" by nature, they claim to have better communication skills than men do - and mostly they are right. They ... LEVEL: Beginner
Presenters
Tanja Gabler1:30 PM

Nonprofits are different by definition, but they have no less lofty goals and dedicated leaders than the other businesses at SXSW. Come network with other nonprofit professionals Monday, March 12 from 1:30pm-2:30pm....
1:35 PM

Dr. Keith Bell signs his book ‘Dr. Keith Bell's 76 Rules for Outperforming the Competition: A Philosophy for Excellence’ at the SXSW bookstore....
1:45 PM

Jaron Lanier signs his book ‘You Are Not A Gadget: A Manifesto’ at the SXSW bookstore....
2:00 PM

The Registrants Lounge presented by MOFILM, located on the corner of 4th and Neches right in front of the Austin Convention Center, is the meeting place for SXSW registrants to network and grab a drink....

Legendary visionary Ray Kurzweil will join writer Lev Grossman from TIME Magazine for a mind-expanding keynote conversation about our future.... LEVEL: Beginner
Presenters
Lev Grossman, Ray Kurzweil
Austin-based filmmaking siblings David and Nathan Zellner will discuss their latest, "Kid Thing." The pair will be joined by another directing duo, Brian M. Cassidy and Melanie Shatzky, the married couple behin...
2:15 PM

Robert Rummel-Hudson signs his book ‘Schuyler’s Monster: A Father’s Journey with his Wordless Daughter’ at the SXSW bookstore....
2:30 PM

Michael Margolis, founder of Get Storied signs his book ‘Believe Me: a Storytelling Manifesto for Change-makers and Innovators’ at the SXSW bookstore....

Horror fans won't want to miss this chat. All seven directors behind the Sundance found-footage phenomenon, "V/H/S" (Ti West, Adam Wingard, Joe Swanberg, David Bruckner, Glenn McQuaid and Radio Silence) will be...

Horror fans won't want to miss this chat. All seven directors behind the Sundance found-footage phenomenon, "V/H/S" (Ti West, Adam Wingard, Joe Swanberg, David Bruckner, Glenn McQuaid and Radio Silence) will be...

Horror fans won't want to miss this chat. All seven directors behind the Sundance found-footage phenomenon, "V/H/S" (Ti West, Adam Wingard, Joe Swanberg, David Bruckner, Glenn McQuaid and Radio Silence) will be...
2:45 PM

Marty Beckerman signs his new book ‘The Heming Way: How to Unleash the Booze-Inhaling, Animal-Slaughtering, War-Glorifying, Hairy-Chested, Retro-Sexual Legend Within, Just Like Papa!’ at the SXSW bookstore....
3:00 PM

This is a rare opportunity to meet two remarkable inventors with surprisingly common ground. Dean Kamen is the Founder of DEKA and FIRST. Perhaps best known for inventing the Segway, his devices, such as drug pumps, rev...

Gary Shapiro signs his book ‘The Comeback: How Innovation Will Restore the American Dream’ at the SXSW bookstore....

The IFC Crossroads House is back in Austin with a new location at Vice Bar (302 E. 6th Street). Join us for music, comedy, free food and drinks, giveaways and more! Check out ifc.com/sxsw for more details....

Thanks to the Internet, a new type of narrative is emerging – one that's told through many media at once in a way that's nonlinear, participatory, and above all immersive. Yet every time a new medium has come along in th...
3:15 PM

Lev Grossman signs his book ‘The Magician King’ at the SXSW bookstore....

Ray Kurzweil signs books at the SXSW bookstore following his keynote....
3:30 PM

The #140conf events provide a platform to listen, connect, share and engage, while collectively exploring the effects of the emerging real-time internet on business and on “me” the people. The format at the #140conf even... LEVEL: Advanced
Presenters
Jeff Pulver
Thanks to digital and social media, Marketers and Ad Agency folks have gone from having a one-way conversation with customers into a million-way conversation. We’ve added capabilities to create digital work. But that mis... LEVEL: Intermediate
Presenters
Tim Leake
NPR and Toyota share their insights on what it takes to build an App for the connected car. With the launch of Entune, Toyota has entered the world of mobile applications and has created a vehicle app ecosystem. Other ... LEVEL: Intermediate
Presenters
Michelle Avary, Zach Brand
Brands want a piece of the social media pie. Content creators want to make money without compromising their voice and audience. The Rolling Stones once said you can’t always get what you want. But they were wrong. Big br... LEVEL: Beginner
Presenters
Alejandra Carvallo, Craig Benzine
Get together with other Big Data professionals for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or... LEVEL: Intermediate
Presenters
Silona Bonewald
If you're a storyteller with big ideas, the challenge is often seeking out the right partners who can support your vision and attract an audience. With the Internet coming of age, independent storytellers have access to ... LEVEL: Intermediate
Presenters
Andy Forssell, Morgan Spurlock, Richard Linklater, Timothy "Speed" Levitch
In this panel we will hear from the actors who developed, designed, implemented or applied projects that use social media and digital technologies to attempt social change. It is fundamental to evaluate the projects from... LEVEL: Advanced
Presenters
Jorge Luis Sierra, Lu Ortiz, Miguel Paz, Yesica Guerra
In his 1999 The Age of Spiritual Machines, renowned futurist Ray Kurzweil envisioned education in 2020 to consist of students learning through intelligent software delivered on hand-held computers and interacting with te... LEVEL: Intermediate
Presenters
Betsy Corcoran, Mitch Kapor, Philip Bronner, Robert Hutter
As population density in major urban areas changes, cities across the globe are inputting measures aimed at reducing urban congestion. At the same time, in response to environmental concerns, government regulations, and... LEVEL: Intermediate
Presenters
Amy Todenhagen, Neal Gorevic
As social and Internet entrepreneurs search for ways to effect IRL social change by using online tools and platforms, the focus has been on social media. However, while social media has been the Internet's buzzword for s... LEVEL: Intermediate
Presenters
Biz Stone, Brian Sirgutz
Part of being a great web designer is understanding the medium you are designing for, recognizing its weaknesses and pushing its strengths. Understanding this balance as we are thrust into the world of mobile and "... LEVEL: Advanced
Presenters
Paul Trani
As one of the largest employers in the country and with a workforce charged with national security, one would think the military wouldn’t take any risks when it comes to communication. However, the U.S. Army is leading t... LEVEL: Intermediate
Presenters
Benjamin Grimes, Greg Swan, Kayley Nammari, Levi Peffer
Social media presents countless opportunities to engage target audiences. But many marketers in regulated industries are missing out because they constantly hear “we’re not allowed to” when it comes to social marketing. ... LEVEL: Intermediate
Presenters
Glenn Engler
Dwayne Spradlin signs his book ‘The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise’ at the SXSW bookstore....

My new book, The End of Business as Usual, will set the stage for a passionate and engaged conversation March 2012. SXSW is a celebration of culture, art, innovation, and vision. What if the world of business prioritize... LEVEL: Intermediate
Presenters
Billy Corgan, Brian Solis
Being new in a rapidly changing industry is scary. Luckily, as young designers in the web industry we have access to boundless tutorials, resources and mentors willing to share their knowledge. Actually, the abundance of... LEVEL: Beginner
Presenters
Allison Wagner, Yesenia Perez-Cruz
We study rhetoric and we think you should too. Here's why: Internet pundits obsess over the future of online communication. Every new tool and social platform spawns 1,000 predictions, most of them forgotten long before... LEVEL: Intermediate
Presenters
Jeff Swift, Matt Morain, Quinn Warnick
The future of cybersecurity is indeterminable. While the threat at times remains ambiguous, its effects are real, affecting government agencies around the globe. At a time when we are met with seemingly innocuous hacking... LEVEL: Intermediate
Presenters
Christina Gagnier, Lovisa Williams, Sarah Granger, Stephanie Margossian
A recent article in Health Affairs titled: “Games for Health: the Latest Tool in the Medical Care Arsenal” stated that “computer-based simulations and interactive programs are introducing a powerful new force in health c... LEVEL: Beginner
Presenters
Ben Sawyer, Erin Edgerton, Jim Bower, Nina Fefferman
How many times have you seen someone you wanted to talk to, but did not quite know how? This is the question that led to the creation of One, a mobile application that notifies you when there is someone right next to yo... LEVEL: Intermediate
Presenters
Cory Levy
Research shows that nearly 73% of people who read corporate blogs are in fact people. And one of the strongest connections we can make with another human is to make them laugh. We'll share a few comedy lessons learned f... LEVEL: Beginner
Presenters
Tim Washer
The rising amount of data exhaust of the past years has created the need for more and better tools to analyze what lies within this massive amount of raw material. Visualization leveraging the human cognition proves to b... LEVEL: Intermediate
Presenters
Adam Bly, Benjamin Wiederkehr, Moritz Stefaner, Robin Richards, Tal Siach
Journalism's future hinges on one thing, and it's not content, readers or devices. It's money. Producing stories, no matter what the form, takes money, and now journalists and media entrepreneurs alike must figure out ho... LEVEL: Intermediate
Presenters
Ann Friedman, Colin Raney, Justin Ferrell, Justin Ellis
Larger publishers and distributors are often unwilling to take a chance on what they consider "niche." Yet consumers want specialization and more advanced content rather than lowest common denominator material.... LEVEL: Intermediate
Presenters
Shannon Okey
Show the world what you make at Make: Live’s SXSW Maker Show and Tell! Editors from MAKE Magazine, makezine.com and producers from Maker Faire will be on hand to interview SXSW makers, and talk about their projects. ... LEVEL: Intermediate
Presenters
Brookelynn Morris, Joe Christensen, Nat Wilson-Heckathorn, Sabrina Merlo, Sean Michael Ragan
Comcast swallowed up NBC. Microsoft scooped up Skype. AT&T tried to take over T-Mobile. What's next? This panel will explore the new face of media consolidation, what it means for the future of the Internet and free ... LEVEL: Intermediate
Presenters
Andrea Quijada, Craig Aaron, Michael Copps, Sam Gustin
Get together with other meme experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.... LEVEL: Beginner
Presenters
Clay Crenshaw
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new me... LEVEL: Advanced
Presenters
Gavin Jocius
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new me... LEVEL: Advanced
Presenters
Mark Weitzel
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new me... LEVEL: Advanced
Presenters
Morgan Missen
The research has shown that employees (and people in general) are motivated by autonomy, mastery, purpose, progress and recognition, yet most jobs are severely lacking on all counts. Games, on the other hand, provide all... LEVEL: Beginner
Presenters
Molly Kittle
The panel will explore the role of digital in selling complex services and products - using financial advisory as an example. For years, financial institutions have sought ways to make true financial advice available onl... LEVEL: Intermediate
Presenters
Gib Veconi, Stefan von den Driesch, Sylke Laine
With the meteoric rise of Chicago-based Groupon, interest in the Windy City startup scene has spread to both coasts and beyond, bringing new companies and hundreds of millions of VC dollars to the region. This panel fea... LEVEL: Intermediate
Presenters
Matt Maloney, Melissa Harris, Paul Lee, Tom Ryan, Zachary Smith
Since the early days of philanthropy, companies have sought to communicate their corporate social responsibility and sustainability accomplishments. Too often these communications are the staid stacks of paper that no o... LEVEL: Intermediate
Presenters
Chris Miller, Christine Diamente, Dale Hart, Mitch Baranowski, Nick Aster
The Internet is delivering its next tectonic shift upon society - disruption of the global labor markets. There are 7 billion people in the world, but only 2 billion people on the Internet. The other 5 billion are connec... LEVEL: Intermediate
Presenters
Matt Barrie
We move through our days with our smartphone apps in hand and mind, noticing and tracking our ideas and experiences into personal lifestreams of information. Can the data we're recording about our daily progress be used ... LEVEL: Intermediate
Presenters
Shawn Achor, Steve Brown
What can podcasts offer comics that no other medium is able to? How are comedians shaping the evolution of digital broadcasting? Does a comedy-focused podcast need to be “funny”? We’ve got some of the top names in podcas... LEVEL: Intermediate
Presenters
Doug Benson, Emily Gordon, Kevin Pollak, Kumail Nanjiani, Scott Aukerman
Get together with other predictive technology and marketing experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment ... LEVEL: Intermediate
Presenters
Michael Crider
How much smoke and mirrors does it take to validate interaction models during the software design process? When do you have to stop faking it and start making it? How do you handle the traps of realistic demos slipping i... LEVEL: Advanced
Presenters
Gregg Wygonik, Jared Ficklin, Robert Tuttle
New mobile technologies are emerging that bring the physical and digital worlds closer than ever. As QR Codes and Near-Field Communication take mobile marketing by storm, navigating the space can become increasingly conv... LEVEL: Intermediate
Presenters
Antony McGregor Dey, Cara Chirichella, Daniel Switkin, Kulveer Taggar
Yes there are real people behind those screen names. Get off your laptop and meet your fellow redditors and other social news addicts attending SXSW. Open to all redditors, not just the ones following /r/SXSW. Bring your... LEVEL: Beginner
Presenters
Logan Youree
Teens are a powerful force … they don’t just aimlessly watch videos and chat for hours online. They actively participate in meaningful, and at times altruistic, gameplay. Ranging from political activism and charitable ca... LEVEL: Intermediate
Presenters
Anastasia Goodstein, Andrew Slack, Anne Collier, Hilary Baris, Maura Welch
In the future, we aren't going to fight the robots, we're going to become the robots. In fact, it may be even sooner -- like, now. We’ll have an AI-powered panelist taking questions from the audience.Oh, we'll have some ... LEVEL: Beginner
Presenters
Bruce Duncan M Ed, John Romano, Stephen Reed
Samhita Mukhopadhyay signs her book ‘Outdated: Why Dating Is Ruining Your Love Life’ at the SXSW bookstore....

Self-hacking is about self-awareness, pattern spotting and behaviour change. It focuses on the end result of data collection: understanding and action. As important is "data literacy" i.e. data expertise at ind... LEVEL: Advanced
Presenters
Adriana Lukas
Like the proverbial tree falling in the forest, content might as well not exist if there's no one to acknowledge it. Every time you "Like" that cute cat video, tweet the latest controversial current event, or s... LEVEL: Beginner
Presenters
Kate Sirkin, Kurt Abrahamson
The term “social graph” was coined originally to describe the network of connections we already knew we had such as friends on Facebook or professional contacts on LinkedIn.More recently, graphs that are inferred as a re... LEVEL: Intermediate
Presenters
Eric Friedman, Mark Coatney, Ro Gupta
Their Story Is Our Story (TSOS) is inspired by witnessing my dad’s fight against cancer. Sharing our experiences helps keep his memory alive, and hopefully, provides comfort and support to those in similar situations. ... LEVEL: Beginner
Presenters
Brandon Lee
Jo and Blair on Facts of Life; Cagney & Lacey; Marlene Dietrich and any woman she shared the screen with. Before lesbians were allowed to be part of mainstream pop culture, gay women lived for subtext. As visibility ... LEVEL: Beginner
Presenters
Elisa Kreisinger, Trish Bendix
Entertainment Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges. Emcee: MC Hammer (Artist / Wiredoo) Judges: Blair Garrou (DFJ Mercury), Erick S...

Innovative Web Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges. Emcee: Christine Herron (Intel Capital) Judges: Mark Hindsbo (Microsoft), Arun...

Health Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges. Emcee: Frank Moss (Bluefin Labs) Judges: Dr. Geeta Nayyar (AT&T for Health), Doug ...

In the fall of 2011 the cities of Philadelphia and Baltimore were the sites for civic hackathons organized by a collective of developers and activists. Separated by one month and roughly 100 miles, each city's event foc... LEVEL: Beginner
Presenters
Mark Headd
Utah.gov's recent redesign delivers a fully immersive, search-centric, data-driven, and user sourced experience. Find out how the team in Utah has redefined online government using emerging technology, a cutting-edge lay... LEVEL: Advanced
Presenters
David Fletcher, Hillary Hartley, Jonathan Higley
Google, Facebook, and Twitter were all startups once. Today they are some of the world’s most successful companies because they learned the first lesson to succeeding in a digital economy: take care of your users and the... LEVEL: Advanced
Presenters
Aaron Shapiro
In 1985 London boiled in a summer of unrest known as the Boardwater Farm Riots. Some 26 years later, last summer's London Riots began under much the same circumstances yet grew to be dramatically more destructive. The pr... LEVEL: Beginner
Presenters
Kevin Hartman
Social media marketing is a beautiful mash-up of cultural connection and commerce creation, but it's been walking around with a ball-and-chain: the nagging question "How can you show this has a Return on Investment?... LEVEL: Intermediate
Presenters
Craig Daitch, Eric Swayne, Liz Strauss, Matt Ridings, Petri Darby
We love the latest technology. Computers, phones, and cameras can enhance our lives. But are we aware of the true cost? In the Democratic Republic of Congo (DRC), a war for access to mineral-rich land is being waged on t... LEVEL: Beginner
Presenters
Sarah Fretwell3:45 PM

We work so hard to get people to like us. Buy this! Click here! Love me! So why is it that so many people—and most brands—suck at keeping things lively once they have us on the hook? Customer service generally stinks. P... LEVEL: Advanced
Presenters
Noel Franus
It’s been decades since we first made an organism live longer. What have we done in the interim, and how does it affect you? Can we slow human aging? Covering everything from the secrets of the centenarians to hacked l... LEVEL: Intermediate
Presenters
Laura Deming4:00 PM

the future of story telling with geo geller and with andy dixon as an example(ExConWithConvictions.com and IAMConvicted.com) is part of what i call a Social Sculpture, a treasure hunt, an exploration of experience, it is... LEVEL: Advanced
Presenters
Andy Dixon, Geo Geller
My new book, The Big Squeeze, will be coming out from Yale Press after SXSW, and I'll have a chapter for attendees. Did you know that a couple of enormous cable distributors control wired Internet access in America, an... LEVEL: Intermediate
Presenters
Susan Crawford
There is more opportunity today than at every point in the past combined. As technology and innovation drive us forward, the scope of human potential increases exponentially. But the amount of time we have to experience... LEVEL: Beginner
Presenters
Benjamin Yu
RELAX and RECHARGE with Wifi, Power up stations, DJ sets, back-rubs and more. REFUEL on exclusive macaroni and cheese and FREE Beer....

Showcasing DJ and live music performances from the FADER FORT, brought to you by Converse. Housed in a first-of-its kind structure for SXSW, the 3-domed Nokia Lab located at 2nd and Brazos will give SXSW Interactive att...

Frank Rose signs his book ‘The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories’ at the SXSW bookstore....

Featuring members of Master Pancake Theater, Mascot Wedding Productions, and The Andrew and Matt show; Stag Comedy presents a seamless mix of live and video sketches that are sure to bring a smile to your face and frowns...

An interactive event celebrating Latinos using social media to create change. Drinks, food y musica! RSVP www.thesocialrevolucion.com....

Take a break from trade show surfing and enjoy cool libations at the SXsaloon with the fine folk from PaymentOne....

Loyalty used to be simple, drink a soda and get rewarded for it. As brands expand their “social currencies” into a virtual Federal Reserve, based around larger partnerships, what will the future look like? Consumer loyal... LEVEL: Beginner
Presenters
Cameron Friedlander4:15 PM


Calling all marketers: we know it’s key to know how to reach the brains of the future, the social savvy net generation (the millennials). Millennials influence their friends or “followers” into buying decisions, or “what... LEVEL: Intermediate
Presenters
Lane Sutton
Trends rise and fall in a matter of minutes across the social web as consumers flock from one hot topic to another. Pair that with the savvy and skepticism of today’s consumer, and brands have a huge problem on their han... LEVEL: Intermediate
Presenters
Amit Avner4:30 PM

Access to information, people, and movements via the internet has changed the way we behave, but has it fundamentally changed how we think or how our society thinks in tandem? ... LEVEL: Advanced
Presenters
Melissa Pierce
Are you a social spammer? Is the social sphere simply supplying brands with new and interesting channels in which to spam people? Brands want to be relevant to their audience, but many marketers believe personalization ... LEVEL: Intermediate
Presenters
Scott Briggs
Startup Village brings together the startups, entrepreneurs, investors, and cutting-edge digital tastemakers within the 2012 SXSW Festival. You are invited to come network with others interested in startups Monday, March...
4:45 PM

5:00 PM

In the strange new world of micro-entrepreneurship, roaming, independent publishers operate from Buenos Aires and Bangkok. Indian bloggers make $200,000 a year. Product launches from one-man or one-woman businesses bring... LEVEL: Intermediate
Presenters
Chris Guillebeau

This panel provides a rare glimpse into the multitude of ways African women are applying technology to advance Africa’s development. The panel aims to dispel the myths about African women as breeders and victims -- inca... LEVEL: Advanced
Presenters
Deborah Ensor, Ebele Okobi, Isis Nyong'o, Liz Ngonzi, TMS Ruge
All the major game consoles now have movement sensors, as do most smart phones, and cameras capable of motion detection are everywhere in our daily lives. Taking full advantage of this radical change in input possibiliti... LEVEL: Intermediate
Presenters
Diane Tucker, Katherine Isbister, Matt Parker, Syed Salahuddin
Blogging is nothing new, however the number of bloggers continues to grow. Mom bloggers, fashion bloggers, food bloggers, and life style bloggers have seemingly taken over Blogger, Wordpress, and Tumblr, and most of thes... LEVEL: Beginner
Presenters
Alessandra Colaci, Indiana Adams
So you've worked for months writing code, assembling creative, and testing out your app until it it's finally ready for mass consumption. The App Store has approved it and you are getting solid reviews. But how are you... LEVEL: Intermediate
Presenters
Ahmed Siddiqui, Jonathan Godfrey, Mike Sax
Marketing is social. We're all sold. But how do you maximize your return in social without appearing like a douchebag? One the one hand, top influencers in the social space are the ones who can truly drive action back to... LEVEL: Intermediate
Presenters
Evan Hamilton, Frank Eliason, Maria Ogneva, Megan Berry
First ever CrossFit Meet Up at SXSW! CrossFit is the world's fastest growing fitness phenomenon and is well suited for the SXSW festival. This is a great opportunity to meet with crossfitters from all around the world... LEVEL: Beginner
Presenters
Jeff Mckinney
When they built the interstate highways through Detroit, they divided neighborhoods and paved a path to the suburbs. When we look at the digital divide, we see the information superhighway is doing the same thing: settin... LEVEL: Beginner
Presenters
Diana J Nucera, Janel Yamashiro, Mike Medow, Nina Bianchi, Rhonda Anderson
Digital and social learning has changed dynamics in the classroom and new opportunities for engagement and collaboration arise daily. Keeping up with change and innovation requires continuous hands-on experimentation. Ye... LEVEL: Intermediate
Presenters
Dr William J Ward
Designers of all kinds are key players in the game of change that so typifies the opening decades of the 21st century. Called on to imagine, build, guide, demystify, explain, provoke, enable and inspire, game designers d... LEVEL: Intermediate
Presenters
Katie Salen
“Throw away your joysticks, kids,” began the 1989 article of “Design News” praising that year’s must-have Christmas accessory: the Power Glove. At the time it seemed as if traditional video game controllers would soon be... LEVEL: Beginner
Presenters
RJ Owen, RJ Owen
After months of discussion and debate, ICANN, the governing body that oversees the use of domain names, has finally approved the creation of suffixes based on brands, hobbies, political causes, and just about anything el... LEVEL: Beginner
Presenters
Jeremiah Johnston
Everyone Is Gay (EIG) began as a humorous pseudo-advice blog, but has quickly become a safe haven for young people-particularly LGBTQ youth, their families, & friends. Through a combination of social networking sites... LEVEL: Intermediate
Presenters
Dannielle Owens-Reid, Kristin Russo
Ninety-nine percent of marketing workshops/panels/discussions at SXSW are focused on business to consumer marketing. What about those who market primarily to other businesses? How can online marketing help the B2B market... LEVEL: Intermediate
Presenters
Lauren Vaccarello, Maura Ginty, William Leake
Get together with other F1 professionals (and enthusiasts) for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement.... LEVEL: Intermediate
Presenters
Kerri Olsen
Tweet, trade, and be fabulous doing it. Hear from global financial services and technology leaders, who happen to be women, how they use social media to drive innovation and change in this highly regulated industry. In a... LEVEL: Intermediate
Presenters
Anna O'Brien, Joyce Sullivan, Liz Lumley, Sarah Carter, Simone McCallum
From broadband spectrum to HDTV, from gaming to Hollywood and social media, innovation is happening through industry, entrepreneurs and technology advances. How is consumer electronics driving innovation in the U.S. and ... LEVEL: Intermediate
Presenters
Gary Shapiro, Kevin O'Malley, Richard Watson
Crowdsourcing companies like CrowdFlower have access to more than two million contributors to get real work done, meanwhile companies like Kaggle can tap into the world's best data scientists to call upon their intellect... LEVEL: Intermediate
Presenters
Anthony Goldbloom, Lukas Biewald
Inviting startup founders, investors, mentors & groupies. Relax, network, start something! Join us for music and drinks in an Asheville Atmosphere....

In the developing world today, the average person consumes 25% more calories than in 1960. This tremendous progress has come from many sources: improved irrigation, new fertilizers, and the breeding of hybrid species, to... LEVEL: Beginner
Presenters
Dan Stanzione, Matt Vaughn
We are quickly moving to a time where PR is transitioning from a cost center to a highly measurable conduit to client/customer acquisition tool. Accountability and measurement is key in all campaigns from product launch... LEVEL: Advanced
Presenters
Brendan Lewis, David Armano, Kelly Mills, Ken Shuman
Crimes against humanity no longer occur in total isolation; digital platforms are a stage on which global citizens can watch and respond to world events. This panel is comprised of experts in the digital field and pionee... LEVEL: Intermediate
Presenters
Chris Carver, Daniel Khabie, Matt James
Start warming up your vocal chords. With an expected growth rate of 13 percent for 2012, voice authentication is going to be the biometric protocol of choice as businesses, government organizations and consumers look for... LEVEL: Intermediate
Presenters
Dan Miller, Isaac Chapa
What comes after Gov 2.0? In this fast-paced and highly immersive session, best-selling author William Eggers takes you on a worldwide tour of the future of public services. You’ll hear how some technology-enabled, disru... LEVEL: Advanced
Presenters
William Eggers
Maywa Denki is an unforgettable Japanese performance art unit led by Novmichi Tosa that has taken Asia by storm. One part musical performance, one-part toy company and one part cultural icon, Maywa Denki is widely reco...

Whether integrating hospital ratings in your web search results, serving up Farmers Market open data, texting health tips to expecting mothers, or striving for no official website at all (what?!), your government is maki... LEVEL: Intermediate
Presenters
Amanda Eamich, Daniel McSwain, Dominic Campbell, Julia Eisman
Learn how Adobe's Business Catalyst unified platform and Dreamweaver CS5.5 can propel you to build everything from powerful online stores to beautiful brochure-ware sites to lead generation mini-sites without back-end co... LEVEL: Advanced
Presenters
Adam Broadway
Co-presentation from Dwayne Spradlin of InnoCentive & Jack Hughes of TopCoder, Inc., leaders in the open innovation market. Led by Jacob Ward of Popular Science magazine, the panel will discuss how open innovation an... LEVEL: Intermediate
Presenters
Dwayne Spradlin, Jack Hughes, Jacob Ward
The survival of arts and cultural activities has never been more crucial, nor more in jeopardy. This survival will rely on illustrating relevance and increasing accessibility via digital delivery, including affordable re... LEVEL: Beginner
Presenters
Alyce Myatt, Asa Kalama, Beth Burns, Conor Roche, Robert Matney
Social change agents often use guilt, fear, pity, or outrage to rally an audience around a cause. But does tapping into negative emotions with the hope of creating positive change make sense? Could focusing our common at... LEVEL: Intermediate
Presenters
Stacey Monk, Tom Dawkins
This panel seeks to change the conversation from “What can technology conferences do about diversity?” to “What can attendees do about diversity at technology conferences?” The panel is composed of speakers who have eac... LEVEL: Intermediate
Presenters
Adria Richards, Anjuan Simmons, Corvida Raven, Latoya Peterson, Scott Hanselman
Social actions is the future of engagement marketing. Looking through the lens of the classic college drop-out turned entrepreneur, we will explore how user experience and game dynamics can generate remarkable action aro... LEVEL: Intermediate
Presenters
Boris Revsin
April 2011: Friendster announces they would delete their entire database of user photos, posts, and profiles. This was met with an outcry from long-lost members who were not ready to let go of that part of their digital ... LEVEL: Intermediate
Presenters
Alexis Rossi, Brian Fitzpatrick, Dana Herlihey, Duncan Smith

Self-publishing's moment has arrived. Authors both famous and obscure are releasing their own ebooks,cutting out the middleman, bypassing the gatekeepers of a notoriously hard-to-break-into industry, and sometimes making... LEVEL: Beginner
Presenters
Carolyn Kellogg, Joni Rodgers, Kathleen Meyer, Marty Beckerman, Neal Pollack
We’re living in an age when even powerful politicians can’t keep track of their digital dating trail. Employers and exes are likely reading your words. How can you write about sex, participate in online dating and social... LEVEL: Beginner
Presenters
Rachel Kramer Bussel, Samhita Mukhopadhyay, Twanna Hines, Violet Blue
Start spreading the news...the New York City tech renaissance is underway. ‘Silicon Alley,’ as NYC’s booming tech startup cluster is known, has a vibrant culture with unique competitive advantages. Through its recent rap... LEVEL: Intermediate
Presenters
Barry Silbert, David S Kidder, Divya Gugnani, Kristy Sundjaja, Liz Crawford
The future is in Snackable Content, but is that a good or bad thing, and how can it be linked to existing paradigms of content distribution and goals? The Snackable Content panel will cover aspects of the changes that ha... LEVEL: Advanced
Presenters
Brad Cohen, Cassondra Schindler, Dean McBeth, Marshall Kirkpatrick, Todd Ames
PR Soup bloggers rate and debate the worst social communication flubs of the year. LuAnn Glowacz (Ballet Austin), Andrea Schulle (As Such Communication), and Christine Cox (Christine Cox PR) will dissect social bloopers ... LEVEL: Intermediate
Presenters
Andrea Schulle, Christine Cox, LuAnn Glowacz, Rachel Farris
Celebrate the SoJoLife launch with fish, chips and music from The Beatles. SoJoLife, so simple, so now, so join us!...

Kick it before your night out with live music, free appetizers and drinks, contest giveaways, and more....

Entertainment Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges. Emcee: MC Hammer (Artist / Wiredoo) Judges: Blair Garrou (DFJ Mercury), Erick S...

Innovative Web Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges. Emcee: Christine Herron (Intel Capital) Judges: Mark Hindsbo (Microsoft), Arun...

Health Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges. Emcee: Frank Moss (Bluefin Labs) Judges: Dr. Geeta Nayyar (AT&T for Health), Doug ...

Get together with other tech PR professionals for an hour of brainstorming, idea-building networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.... LEVEL: Beginner
Presenters
Josh Jones-Dilworth
Despite its reputation as a kitten video landfill, the Internet has been responsible for more reading than most high schools. Every day of the week, Cracked.com publishes at least one 2,000 – 3,000 word article, most of ... LEVEL: Beginner
Presenters
Chris Monks, Jack O'Brien, Joe Randazzo, Oren Katzeff
The statistics don’t lie: online video viewership is at an all time high, as 176 million U.S. Internet users watched online video content for a staggering average of 15.9 hours in May 2011 alone. Time equals money, with ... LEVEL: Intermediate
Presenters
Brian Terkelsen, Lisa Kudrow, Marc DeBevoise, Ryan Lawler
What are the advantages (and disadvantages) of virtual / online support systems for cancer patients? What kinds of lessons do these support systems for cancer patients offer for other kinds of patients? What kinds of les... LEVEL: Intermediate
Presenters
Heidi Adams
WebGL is bringing hardware accelerated 3D to modern web browsers. This means you can launch a full game or any other rich 3D experience by simply clicking a link your friend sent you in an email. The promise of 3D with d... LEVEL: Advanced
Presenters
Aaron Koblin, Henrik Bennetsen, Ken Russell, Ricardo Cabello, Shanna Tellerman
Consumers are increasingly looking for dynamic, personalized content and services that will help them engage and exchange with others, and share common experiences while on the go. Such applications are the mobile holy g... LEVEL: Advanced
Presenters
Dan Heaf, Matt Goldberg
After movie theatres, TVs, PCs, and mobile phones – come learn how your car will become the next screen you embrace. Our cars are already fitted with the most powerful computers that are completing 2,000 decisions per se... LEVEL: Intermediate
Presenters
Anupam Malhotra, Tina Unterlaender5:15 PM

... LEVEL: Advanced
Presenters
Daniel Koren, Steve Greenberg, Yoni Bloch
All we read about these days is the promise of “Big Data.” Companies like Google, Facebook, and Amazon are just beginning to tap into the mass information they possess, and one shudders to imagine just how much these com... LEVEL: Intermediate
Presenters
Eric Wheeler
If you look back at the history of human civilization, and the last 100 years in particular, you will see a history that is, for the most part, dominated and driven by science. The scientific method and its results have ... LEVEL: Intermediate

John Romano and Evan Carroll sign their book ‘Your Digital Afterlife: When Facebook, Flickr and Twitter Are Your Estate, What's Your Legacy?’ at the SXSW bookstore....
5:30 PM

An early look at some of the startups on Jeff Pulver's "Companies to Watch in 2012" list. Each of these early-stage startups operate in the real-time web. ... LEVEL: Advanced
Presenters
Eldad Bercovici, Eyal Eldar, Kobi Stok, Sagee Ben-Zedeff, Yair Bar-On
We all have a little Jeremy Lin or Linsanity in us. We all want to achieve greatness. To leave a digital stamp today and forever. In this entertaining session best selling author Erik Qualman (Socialnomics) pulls from hi... LEVEL: Intermediate
Presenters
Erik Qualman
How do Chanel, Louis Vuitton, BMW and Rolex stack up across digital platforms. NYU Stern Professor of Marketing Scott Galloway, has developed the L2 Digital IQ Index® to evaluate the digital competence of brands across ... LEVEL: Advanced
Presenters
Scott Galloway
PurpleSight is a startup focused on building technology that will make consuming, aggregating, and analyzing political news more efficient. Our vision is to modernize the way political campaigns operate by applying Lean ... LEVEL: Beginner
Presenters
Tony Mataya Jr5:35 PM

Chris Guillebeau signs his book ‘The Art of Non-Conformity’ at the SXSW bookstore....
5:45 PM

Every marketer dreams of their video going "viral" and getting passed along by millions. Sure, it happens. But how and why? The reality is, "viral video" is a myth. The biggest and most successful onl... LEVEL: Intermediate
Presenters
Mitchell Reichgut6:00 PM

10th Annual Nuclear Tacos Night at SXSW Interactive. Join a loose confederation of geeks to share tears of joy that only come from experiencing Austin's hottest underground tradition: nuclear tacos....

Perfect way to end the Adobe Creative Camp day. Visit Blogs.Adobe.com/events/SXSW for information on how to RSVP....

Unlocking innovation within an organization is a mystery for most, especially those within advertising and marketing agencies. For agencies there are limitations to our business model putting business practicality and un... LEVEL: Advanced
Presenters
Marty Boyer
Connections, cocktails and appetizers on us! Experience the magic of audio-video remix artist Mike Relm at the Interactive Mixer sponsored by Marketo and Vindicia. MIKE RELM is best known for his audio and video mashu...

Bandpage HQ at 604-606 E 7th St offers high speed internet, free massages, and meetup/presentation opportunities during the day, then transforms into SXSW's ultimate party each night featuring future - tech multimedia in...

Bazaarvoice sends you home from SXSWi with a bang. Food, drinks, games, giveaways, and a surprise musical guest. RSVP www.getyourinvite.com....

Join Econsultancy at South By Southwest! At this reception, we'll announce winners of our Digital Vision grants program and details on the projects we'll be developing. Mandatory RSVP at http://econsultancy.com/us/events...

Comedian and actor Kevin Pollak returns, bringing his weekly live, interactive webcast back to the SXSW stage....
Presenters
Kevin Pollak6:15 PM

The Safe Harbor Room is a place for people in recovery to meet during SXSW. The sessions are informal and supportive. SXSW is a challenging atmosphere for those who choose sobriety. All are welcome to come to the Safe Ha...
6:30 PM

Social media has made finding love easier: reconnecting with your college sweetheart on Facebook, broadcasting emotions on Twitter and maybe even finding your soul mate on a mobile dating app. Americans will spend near ... LEVEL: Intermediate
Presenters
Andrea Miller, Elizabeth Bernstein, Helen Fisher, Michael Lazerow, Thomas Miller
Social media has become ubiquitous, with everyone from celebrities to businesses jumping on the chance to communicate with customers directly. It comes as no surprise that sex workers have equally utilized these mediums ... LEVEL: Advanced
Presenters
Kitty Stryker7:00 PM

The Barbarian Group and Tumblr are teaming up to host the biggest rock concert of SXSW Interactive. Line-up to be announced. Event is at both Club de Ville and next door at The Mohawk....

The British Music Embassy is pleased to announce another epic year of UK music discovery in Austin. The UK is the only nation represented at SXSW by its own dedicated venue, the British Music Embassy. Sixty plus bands wi...

They have it all: food, drinks and the career info filmmakers and interactive creators need for your upcoming projects! Reps will be on hand to answer your questions while you party Austin-style....
8:00 PM

Web comedy powerhouse Funny or Die and Caviar Content present The Super Serious Show, one of the best independent comedy shows in Los Angeles, featuring a serious mix of performers and short films. T.J. Miller hosts the ...
Presenters
Aparna Nancherla, Jerrod Carmichael, John Hodgman, Jonah Ray, Kumail Nanjiani, Kyle Kinane
Oklahoma has many established and emerging interactive companies. Join our entrepreneurs, programmers, and designers. Food, drink, entertainment and wifi. www.oklahomafilm.org....

Techweek hosts the Innovation+Chicago Party. Meet the best in digital, startups and tech, as the Windy City comes to Austin for SXSW. Enjoy drinks, music & super special guests. Follow @thetechweek for updates....
8:30 PM

Featuring Cults, Wallpaper, Quiet Life, Bear in Heaven, Quiet Company and Mister Loveless. Curated by SAY and TastemakerX....
9:00 PM

Performances by RJD2, Alan Braxe, Javelin and Mike Simonetti. lrnevl.com/FEED2012...

The most infamous beach party by geeks for geeks is back! Join ServerBeach and friends at Austin's hottest venue, Roial Nightclub for outrageous fun with free drinks, swag and more! Limited space. RSVP now at http://www....

Celebrating the launch of Zya! Party all night with Nick Cannon, DJ Connor Cruise, Kidd Koby Roc. Open Bar. ZyaMusic.com...
10:00 PM

The Cloud Lounge sponsored by HP invites you to come by The Belmont for drinks, networking and live music from local talent you know and love. Follow us @hpcloud to find out how to get your wristband!...

Come check out some of Nike’s top skateboarding pros!...
10:30 PM

Web comedy powerhouse Funny or Die and Caviar Content present The Super Serious Show, one of the best independent comedy shows in Los Angeles, featuring a serious mix of performers and short films. T.J. Miller hosts the ...