This is the archived SXSW 2012 schedule. Please see the current schedule here.

HTML5 for Film: Leading Edge or Bleeding Edge?

#sxsw #filmweb


Is it too early for filmmakers to start building HTML5 into their production plans? One side says if it's not too early for advertisers (check out iAds) it's not too early for filmmakers. Another side says that until their viewers get browsers that are ready for HTML5, they'll stick to technologies audiences can recognize, thanks. Enter into a scenario that lets you stake out your territory, with role-playing by experts, and get your questions and comments ready for the free-for-all portion of the event. Role-players include: Duby S. Filmmaker; Tech E. Vangelist, Doc U Mentalist, and Ad Madman.


Ben Moskowitz Media Program Lead Mozilla

Ben works on Mozilla's Popcorn media projects, including tools for filmmakers like Popcorn Maker and popcorn.js. He is the organizer of the Open Video Conference, Adjunct Associate Professor at the Tisch Interactive Telecommunications Program at NYU, and Principal Investigator on the Mozilla/National Science Foundation broadband apps challenge. You can contact him about Mozilla's media-related projects and in general to discuss, build, and test ideas.

James Burns CTO Zeega

James Burns is a Co-Founder of metalab (at) Harvard, a research unit dedicated to innovation and experimentation in the arts, media and humanities, and the Chief Technology Officer at Zeega, an open-source html5 platform for creating interactive documentaries and inventing new forms of storytelling. His previous work includes the collaborative documentary project Mapping Main Street, which interrelates open media feeds from across the web into thematic and geographic pathways. James also holds a PhD in Economics from Harvard University; his work in economics investigates topics in Game Theory, Market Design and Decision Theory.

Luisa Dantas Filmmaker JoLu Productions Inc

Brazilian-American filmmaker Luisa Dantas has worked in film and television production in the U.S. and Brazil for over a decade on a wide array of documentary and narrative projects. Her most recent endeavor, Land of Opportunity, is a multi-platform documentary project that chronicles the rebuilding of New Orleans through the eyes of those on the frontlines. In 2005, Luisa co-produced the acclaimed documentary, Wal-Mart: The High Cost of Low Price. She also directed and produced the web-series Voices From the Gulf for Color of Change. In addition to her documentary work, Luisa is a screenwriter and director of narrative films. Her first film, Bolo, was produced and shot in Brazil and screened in several international festivals. She also received a grant from Disney/ABC to develop Summertime, a screenplay about a young Latina coming of age at an exclusive New York prep school. She has also written for the pre-school series Go, Diego, Go! for Nickelodeon Television. Luisa is currently adapting the acclaimed non-fiction book Desire Street, by Pulitzer-prize winning author Jed Horne, into a screenplay. Luisa received her B.A. in English and Latin American studies from Brown University, and an M.F.A in Film from Columbia University.

Pat Aufderheide University Professor Documentary

Patricia Aufderheide is University Professor in the School of Communication at American University in Washington, D.C., and director of the Center for Social Media there. She is the co-author with Peter Jaszi of Reclaiming Fair Use: How to Put Balance Back in Copyright (University of Chicago Press, July 2011), and author of, among others, Documentary: A Very Short Introduction (Oxford, 2007), The Daily Planet (University of Minnesota Press, 2000), and of Communications Policy in the Public Interest (Guilford Press, 1999). She heads the Fair Use and Free Speech research project at the Center, in conjunction with Prof. Peter Jaszi in American University's Washington College of Law. She also heads the Open Web Video project at the Center, which is part of the Web Native Video Institute. She has been a Fulbright and John Simon Guggenheim fellow and has served as a juror at the Sundance Film Festival among others. She has received numerous journalism and scholarly awards, including the Preservation and Scholarship award in 2006 from the International Documentary Association, a career achievement award in 2008 from the International Digital Media and Arts Association, and the Woman of Vision Award from Women in Film and Video (DC) in 2010. Aufderheide serves on the board of directors of Kartemquin Films, a leading independent social documentary production company, and has served on the board of directors of the Independent Television Service, which produces innovative television programming for underserved audiences under the umbrella of the Corporation for Public Broadcasting, and on the film advisory board of the National Gallery of Art.

Xavier Facon CTO Crisp Media

Xavier Facon leads product development and directs Crisp's technical strategy.
He is a mobile software disruptor who has continually improved technology and standards to make it easier to deliver mobile content and advertising. In the early days of Crisp, Xavier developed platforms for deploying some of the first mobile applications and mobile sites for major U.S. media brands such as CNN, AT&T, ESPN, NBC, Time, AP, and hundreds more. Based on his experience in mobile content delivery, Xavier began in 2008 to build an HTML5-based, advertising technology platform called Crisp Engage, which is now used all over the world to develop world class advertising creative on iOS and Android devices.
Xavier's interest in moving the mobile industry forward has influenced a wide network of software developers. Xavier co-founded the Micro Java Network in 2000, a global R&D group for mobile app development, and ORMMA (Open Rich Media for Mobile Advertising) in 2010. ORMMA is an open-source community, which evolved the premise of ad standards from display size to ad functionality. This laid the groundwork for the IAB MRAID standard API for delivering HTML5 ads into native applications. Xavier writes regularly on the state of mobile advertising and best practices, and holds degrees in Computer Science and Business Management from his country of origin, Belgium.

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