This is the archived SXSW 2012 schedule. Please see the current schedule here.

Social Flubs: Can Bad Publicity Be Good?

#sxsw #Flubs

PR Soup bloggers rate and debate the worst social communication flubs of the year. LuAnn Glowacz (Ballet Austin), Andrea Schulle (As Such Communication), and Christine Cox (Christine Cox PR) will dissect social bloopers like the Anthony Weiner and Ashton Kutcher tweets shown 'round the world as well as corporate flubs from Amazon, FedEx and others, with tips on mitigating social flubs for your own organization. Essential for business owners, digital marketing and PR professionals, and community managers responsible for making lemonade while sh*t is hitting the fan.



Andrea Schulle Principal As Such Communications

Andrea Schulle is the principal of As Such Communications, a communication and event strategy, design and execution firm in Austin. Andrea specializes in partnering with inspired clients that are ready to maximize their marketing dollars by implementing creative and innovative communications strategy and campaigns. She also co-founded PR Soup, a collaborative blog site where she and her colleagues serve up PR and marketing advice for entrepreneurs, solopreneurs and small business owners.

Active in the Austin community, Andrea sits on the Board of Directors for Lights. Camera. Help. and Freelance Austin as the Co-Chair/Website Coordinator. She's been an active member of the Association for Women in Communications since 1995. Her work with the organization has earned her awards from both the national and local chapters.

You can find her on Facebook, LinkedIn, tweeting @andreaschulle, and blogging at PR Soup, of course.

Christine Cox President ChristineCoxPR

Christine Cox is President of ChristineCox|PR, a full service communications business focusing on public and media relations.With nearly 20 years of experience, Cox worked for the Castano Tobacco Litigation as the Media Relations Director in New Orleans. The national consortium was comprised of 65 law firms heading a massive class action suit against 13 tobacco companies and distributors and another against gun manufacturers and distributors. This gave her a wide range of experience in building relationships with both the media and the audience within a controversial arena. Cox has been published in over a dozen journals and magazines. She also has experience with non-profits; she's served on several boards, was an executive administrator for a non-profit, and has handled public relations campaigns for not for-profit entities. She holds a Bachelor of Science in Journalism and a Bachelor of Arts in English from Louisiana State Unitversity, is a former disc jockey + on-air talent.

Today, Christine serves on the BOD for the Association of Women in Communications and is Chair of Freelance Austin. She is a member of Austin Content Marketing, Social Media Club and the Writers League. ChristineCox| PR is a supporter of Mobile Loaves and Fishes, a non-profit organization that is committed to helping the homeless maintain dignity within extraordinary circumstances.The mother of two daughters who attend St. Edward's University, Christine has a collabortive blog, PRSoup, directed at small to mid-sized businesses, solo and entrepreneurs and startups.

LuAnn Glowacz Comm Mgr Ballet Austin

LuAnn is an Austin, Texas-based PR strategist and business writer. She currently serves as the communications manger Ballet Austin, where she spends much of her time working with the press. She founded WordCove Content + Community, specializing in PR strategy and content development for business owners and CEOs including attorneys, physicians and consultants. LuAnn is perhaps best known for questioning traditional public relations tactics and helping non-PR entrepreneurs unleash their inner publicist. She was featured in Mashable’s “The Future of Public Relations and Social Media” and was named one of “100 PR People Worth Following on Twitter” by Conversation Agent. She is a member of the Association for Women in Communications and PRSA.

Rachel Farris Blogger Mean Rachel

Rachel Farris has served on both sides of the public relations aisle, as a writer, journalist and public relations professional. She covers politics and media on her blog Mean Rachel and on The Huffington Post and has written for Texas Monthly, The Texas Observer and Mobility magazines. She is currently the Director of Operations for the Austin-based startup PetRelocation, which has been named one of the fastest-growing privately owned companies in the nation for the past three years. Previously she was the Director of PR and New Media at PetRelocation, where she developed the organization’s public relations and online marketing strategy. She has earned media for PetRelocation in publications that include Forbes, the San Francisco Chronicle, Inc. Magazine and the Washington Post.

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