This is the archived SXSW 2012 schedule. Please see the current schedule here.

Being Considered Obsolete Is Awesome

#sxsw #obsolete


Lomography, a film camera community and company, has faced annihilation from not only digital photography, but now from mobile photo-sharing applications. We will talk about why, as a brand, they still grow and succeed; as well as tactics to refocus dying brands and most importantly, why it's a good idea to not please everyone.



Alexandra Klasinski Chief Online US Lomography

Alexandra is a Cupertino born, NYC resident that manages the Online Department and Customer Service at Lomography in the US. She also runs the sales, strategy, marketing, brand partnerships and business development. She pickles things, eats like a fat 12 year old boy and loves the internet.

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