This is the archived SXSW 2012 schedule. Please see the current schedule here.

Northern Ireland@SXSW

The British Music Embassy is pleased to announce another epic year of UK music discovery in Austin. The UK is the only nation represented at SXSW by its own dedicated venue, the British Music Embassy. Sixty plus bands will perform across the week, with regionally focused events during the day and British brands hosting the evening SXSW showcases.

Our Awesome 2012 Sponsors