This is the archived SXSW 2012 schedule. Please see the current schedule here.

Creativity and Innovation in the UK's Tech City

If the early years of internet businesses was a triumph of technology, the next ones will be one defined by design and user experience. Users will demand more from their online experience, one which is as much designed around personal preference as technical expediency. Well designed applications and services that can meet the needs of users expecting seamless interactions across technology platforms will be the winners. In London's Tech City, small tech, design, creative and product companies are working together to meet the challenges of the connected consumer. This session is sponsored by UKTI.


Johan Brand Co-Founder & t-shaped creative We Are Human

A T-shaped creative with a kaleidoscope mind - loves concept development and inspiring people. Native Norwegian, former ski jumper and active sailor. Co-founder We Are Human & Mobitroll.

I have a keen interest in human centred innovation. design. technology. brand.

From Norway, live & work in Shoreditch, England

Julian Ehrhardt Partner, co-owner, ustwo USA ustwo

Julian Ehrhardt (Jules) is partner and co-owner at digital design studio ustwo. He is a digital veteran of over a decade beginning in web before having his passion for digital reignited by mobile, emerging platforms and UI/UX. He guides the strategic business development of the studio with responsibility for fostering relationships with an international client base. Jules is currently establishing a shiny new New York studio as ustwo enters the US market and is looking to meet partners, collaborators and new members of the studio. Recruiting for New York: Interaction Designers, UI Designers, Technical Project Managers and generally special people.

Pru Ashby Sr Business Dev Mgr London & Partners

Want to connect with anyone from a company interested in globalising and exploring the market in Europe. Love networking and meeting new people. Twitter @pruashby.

Tony Hughes Digital Content/Media Sector Champion Focus Innovation

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