This is the archived SXSW 2012 schedule. Please see the current schedule here.

Auto Meets Mobile: Building In-Vehicle Apps

#sxsw #Apps4Cars

NPR and Toyota share their insights on what it takes to build an App for the connected car. With the launch of Entune, Toyota has entered the world of mobile applications and has created a vehicle app ecosystem. Other automotive manufacturers are also launching ‘telematics’ platforms that allows Internet-based content into vehicles. In contrast to smartphone app stores, there are relatively few apps available in cars today. Learn how governance, utility, perceived value, time, effort, cognitive processing, and simplicity all have a voice in the process for successful automotive application implementation.

This discussion will uniquely present the separate perspectives of an auto manufacturer and that of a national content producer. From Toyota’s Advanced Technology Department hear first hand considerations, history and best practices in creating and growing the Toyota Entune platform. From NPR’s Digital Media group learn what is involved in creating and building an app to be used in cars, and what similarities and what differences there are from building web, smartphone, and tablet apps.



Michelle Avary Natl Mgr Toyota Motor Corporation

Michelle Avary has worked at Toyota for 12 years and is a subject matter expert in automotive telematics.

Michelle is currently the lead strategist for all of Toyota’s telematics products – embedded and mobile - including Toyota Safety Connect, Lexus Enform, and the newest mobile-based product, Toyota Entune. Michelle is responsible for application development strategies, business and product development, creating systematic innovation processes, leading organizational development, and overseeing state and federal regulatory issues. Mrs. Avary is a patent holder and a registered lobbyist.

Michelle Avary received a Bachelor of Science in Economics from Pennsylvania State University, a Masters of Art in Economics from the University of San Francisco, and studied international law and economics at Chulalongkorn University in Bangkok.

Zach Brand Sr Dir Tech NPR

Zach J. Brand is Sr. Director of Technology, NPR Digital Media. Zach oversees the technical strategy and operation of NPR’s content on new media platforms, including, podcasts and mobile devices. He has focused on developing extensible and re-usable architectures for tools and content. This includes the redesigned, and Peabody award winning website, mobile apps including iPhone, iPad and Android, and the NPR API.

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