This is the archived SXSW 2012 schedule. Please see the current schedule here.

F1 Meet Up

Get together with other F1 professionals (and enthusiasts) for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement.


Kerri Olsen Co-Founder The Austin Grand Prix

The Austin Grand Prix utilizes social media to connect with motorsport fans around the world. Their goal is simple: to help people connect with F1™.

Via independent analysis and on-location accessibility, The Austin Grand Prix delivers insight that translates into conversations with local and international fans, consumers, business owners, industry players and motorsports media. We take the conversation past blogging and into real-time dialogue via daily updates on Twitter. We engage with curious fans via high-quality picture and content sharing on Facebook and deliver unique video content via our Vimeo and YouTube channels. We launched an e-commerce site to build our brand responsibly and consistently embrace the latest social media tools, such as Pinterest and Tumblr.

Ultimately, technology is about connecting. Social media is The Austin Grand Prix’s tool to enhance the connection between a sport and its fans. The Austin Grand Prix embraces Formula 1 as the most technologically advanced sport and it’s coming to one of the most technologically advanced cities in the world: Austin, Texas. As Kerri explains, “It’s about a culture that breeds innovation and technology and we're really lucky to have this in such a forward thinking city. I think it's a perfect partnership.”

Because co-founders Kerri and Kevin share a deep passion for their hometown, The Austin Grand Prix also serves as a platform for education and interaction within the city of Austin. Kerri couples her business acumen with years of social and philanthropic involvement in the Austin community. Kevin brings his architectural education and eye for design/detail to the table. They support responsible and sustainable growth for Austin while helping fans around the world learn more about this amazing city.

While excitement continues to build for an Austin F1 race in November, The Austin Grand Prix will continue to help novice and intermediate racing fans alike to connect with a technology-fueled sport.

Our Awesome 2012 Sponsors