This is the archived SXSW 2012 schedule. Please see the current schedule here.

The iPad: The Second Coming of the CD-ROM

#sxsw #iPadCDROM

Back in the early 1990’s CD-ROMS were all the rage and an amazing amount of very cool content such as interactive storybooks, immersive games, and multimedia product catalogs were constantly being released. When the web started to gain popularity, the CD-ROM market quickly eroded primarily due to the dynamic nature of the web and the perceived cost and “old school” label of the CD-ROM.

However, when the web arrived in 1995 most people’s connection to the internet remained at dialup speeds for many years and the web was unable to deliver anything like the experience previously achievable on a CD-ROM. In 1995, most CD-ROMs provided bandwidth that is still 7 times faster than the average American’s connection to the Internet is in 2011.

Enter the iPad and the app marketplace and suddenly you have an environment to provide the same immersive and engaging experiences that were provided nearly 20 years ago on CD-ROMs. And we have the apps to prove it. More and more interactive storybooks, themed contents, games and such are being released that never would have worked on today’s current web. And we are just beginning.

This session will discuss in more detail the reasons for this transition, and more importantly present the tremendous opportunities that now exist to create amazing content for the iPad and other tablets.



Brian Burke Pres Smashing Ideas Inc

Brian Burke joined Smashing in 2005 and currently serves as President. In this role he oversees studio operations and business development, with a keen eye to strategic areas of growth and studio leadership in market defining trends and digital experiences for all screens.

Prior to Smashing Ideas, he held leadership positions at several pioneering digital companies, including Zango Inc, where he served as Senior Director, creating the company’s online, advertising supported content business. Burke was also with AtomFilms (now an MTV Networks company) from its inception in 1998, leading business development efforts and building the company’s multi-screen, content syndication business. Through the merger with Shockwave, Brian served as Vice President of Syndication for the combined company, AtomShockwave. He has also held senior roles at Vendaria Media Inc, and Imation Publishing Software (formerly a division of Adobe). Burke received his M.A. in European Studies from K.U. Leuven, Belgium and earned his B.A. in Communications Studies at Seattle University.

Smashing Ideas was acquired by Bertelsmann AG in May 2011:

Calvin Carter Founder & President Bottle Rocket Apps

Calvin Carter is the founder of Bottle Rocket Apps (, a full-service mobile app development firm, focused on creating hand-crafted apps for the world's most discriminating brands. Since its founding in early 2008, Bottle Rocket has completed more than 60 iPhone, iPad and Android apps for leading brands such as NPR, PBS, Disney, ESPN, TBS, TNT, National Geographic, the National Science Foundation, The Seattle Times, Discovery Channel, BET, A&E Television, SPIN Magazine, Bravo Television, American Express and AARP. The company’s apps have won numerous industry accolades including multiple Apple Hall of Fame awards, and frequently appear at the top of their categories on the App Store. The Bottle Rocket team of senior strategists, architects, developers and artists work their magic from the company’s offices in Dallas, Texas.

Randi Rosenkranz VP, Digital Dev Random House

As the Vice President, Digital Development at Random House, Inc., Randi Rosenkranz oversees mobile application development for all Random House divisions – including Crown, Knopf Doubleday, Random House Children’s Books and the Random House Publishing Group -- and manages the relationship with recently acquired digital media agency Smashing Ideas. Prior to Random House, Randi led multi-disciplinary teams in the creation of enterprise content management systems, portals, websites and mobile applications for various media & entertainment companies including E.W. Scripps (The Food Network, HGTV and DIY), The New York Times, The New Republic, Paramount Digital Entertainment, Arista Records and CBS at methodfive, a leading web development firm. Previously, Randi spent eight years in various sales and business development roles at Simon & Schuster, St. Martin's Press and Random House. Randi graduated from the University of Michigan with a B.A. in psychology.

Steve Glauberman CEO Enlighten

Steve Glauberman founded Enlighten in 1983 as one of the nation's first interactive agencies with a vision for how technology could be coupled with imaginative content and incisive marketing to improve the ways businesses connect with their customers. Under Steve's leadership, Enlighten quickly established a sterling reputation for creating work that was visually stunning, technically powerful, and conceptually groundbreaking. Steve has continued to focus on the strategic development of interactive solutions that deliver efficient yet engaging user experiences – solutions that reflect his own uncommon blend of technical and aesthetic sophistication. Over the years, Steve has successfully guided numerous Fortune 1000 and smaller emerging companies in the ever evolving digital arena. To this day, Enlighten remains committed to creating integrated brand experiences that forge meaningful relationships with consumers by offering a wide range of digital services all within an independent agency. A board member of the Society of Digital Agencies (SoDA), Steve is a graduate in Computer Science from the University of Michigan.

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