This is the archived SXSW 2012 schedule. Please see the current schedule here.

The Secrets of Scaling Two-Sided Markets

#sxsw #Secrets


A large number of scalable web businesses are built upon two-sided markets: Square, OkCupid, Groupon, eBay, and Google AdWords are a few of them. This talk examines the seeding and scaling strategies of two-sided markets along with the feedback loops that grow and sustain them. We'll examine not only the strategies, but also the underlying mathematical models that enable their growth.



Adam Erlebacher VP Operations Simple

Adam is the VP of Operations at Simple. Previously, Adam co-founded PlaceVine, a web-based advertising marketplace that was acquired in January 2011. Before PlaceVine, Adam was Director of Business Development at Colloquis (acquired by Microsoft), a developer of natural language software systems. Prior to joining Colloquis, Adam was a Senior Analyst at JPMorgan in the Leveraged Finance Group where he focused on technology, media, & telecom transactions.

He received his B.A. from Tufts University and an M.B.A. from The Wharton School at the University of Pennsylvania.

Rachel Schutt Research Scientist Google Inc

Rachel is a research scientist at Google in the New York office, where she works on Google Plus. She holds her PhD from Columbia University in Statistics, and masters degrees in mathematics and operations research from the Courant Institute and Stanford University, respectively. Her research interests include modeling and analyzing social networks, epidemiology, hierarchical modeling and Bayesian statistics. She won a teaching award at Columbia and also taught probability and statistics at Cooper Union, and remedial math as a high school teacher in San Jose, CA. She won a game design award for best family game last year at the Come Out and Play Festival in New York.

In her spare time, she does yoga, reads fiction, hikes and spends time with her family and friends.

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