Ninety-nine percent of marketing workshops/panels/discussions at SXSW are focused on business to consumer marketing. What about those who market primarily to other businesses? How can online marketing help the B2B marketer? Are B2B and B2C marketing really all that different? As more B2B marketers jump into the social media pool, answering those questions becomes even more important. The writers of the recently published Wiley bestseller Online B2B Marketing: A Practitioner's Guide will wade through the turgid waters of these questions and more.