This is the archived SXSW 2012 schedule. Please see the current schedule here.

Dealing with the Media Data Explosion

#sxsw #mediacloud


There were 5 Exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days.”
-Eric Schmidt-

As the amount of data in the world explodes, the ability to manage all of this information has become increasingly difficult. In 2009, over $4 trillion dollars was spent to manage close to 800,000 petabytes of data (1 PB = 1M GB) - by 2020, total data is expected to be 44 times that!

And 70% of this data is media.

As businesses move their infrastructure to the cloud, it’s critical to understand the ramifications of doing so. This panel will look at the technologies and practical applications of media data management – what they are, how they work, how companies can benefit from them, and the risks and limitations.

Topics covered will include the basics of the cloud, the differences between consumer facing and enterprise technologies, where things are today, and what to expect in the next 5 years.


Chris Kantrowitz Co-Founder & CEO Gobbler

Chris is a serial entrepreneur in gaming, technology, and music. At age 14, he founded his first company-- a game testing business for clients like Sony Imagesoft. After university, he co-founded 3D Groove, online gaming technology company that powered the first online 3D games at sites like and In 2003, he started ODVD games, whose premiere title, “Shout!”, a pop culture interactive DVD trivia game,was distributed globally by Hasbro and is returning in 2011.

In 2006, Chris combined his passion for creative and technology and co-founded Frank the Plumber, a leading concert design and production company creating digital and live experiences for such artists as Akon, The Strokes, Lady Antebellum, Stevie Wonder, Beyonce, Katy Perry and Madonna and brands like Ford, Apple and AOL.

Most recently, he co-founded his second technology company, Gobbler, along with his sister Jamie. Gobbler is an early stage software company focused on building simple but powerful tools for creatives to safely and quickly catalog, share and backup their most valuable work to the cloud, solving workflow, asset management, and data loss issues for people who work in pro-audio.

Frank Gillett VP & Principal Analyst Forrester Research Inc

New Computing Platforms, Consumerization Of IT, Smart Computing & Analytics, Tech Industry Structure

Frank predicts and quantifies tech industry growth and disruption, advising both CIOs and their business constituents. He analyzes paradigm shifts in the market, providing a top-level view of emerging trends for the entire tech ecosystem.

His current focus is on the dynamic between the consumer and business technology markets, the future of back-end and end user hardware, and a new and emerging software platform - the personal cloud.

In his 14 years at Forrester, Frank has catalyzed Forrester's research around cloud computing and organic IT, helped many vendor and enterprise clients develop and improve their strategies and marketing for taking advantage of market developments for more efficient IT infrastructure. Frank's past research also includes enterprise handheld technologies, enterprise portal technologies, application and integration servers, business intelligence, and data warehousing.

Jade Mcqueen Cloud Collaboration Solution Box

Jade McQueen began her career as an A&R exec at Dreamworks & Interscope Records. After 11 years in music, she transitioned to film and TV where she wrote, directed and produced. Her love for innovation and technology drew her to the Silicon Valley and cloud computing leader Box, where, today, she’s the dynamic Entertainment Relations Manager.

Jon Healey Editorial Writer Los Angeles Times Media Group

Our Awesome 2012 Sponsors