This is the archived SXSW 2012 schedule. Please see the current schedule here.

Moms vs. Management: Parents Make Awesome Managers

#sxsw #MomsVsMgt


How many books on management have your read and how many parenting manuals and apps have you downloaded since your kids arrived on the scene? How much of what you’ve learned has been “on the job” of parenting — and all the multi-tasking and emotional resilience that requires? Have you ever thought to apply those same techniques to managing clients or people inside your own organization? Hear a light-hearted conversation from our experts on techniques they’ve used and how to make the best of both worlds. Learn about how the principles of raising children directly apply to being a good manager of people. Topics may include: Parallel play is not real play — challenges of cooperation, collaboration and negotiation; Use your inside voice — the importance of communication and active listening; No means no — applying praise, understanding consequences and other disciplinary measures; You can’t have it all — challenges of working parents towards achieving a healthy live/work balance.



Lourdes Alba Project Mgr Pixar Animation Studios

Lourdes Alba has been working in film, television, print, and digital media for over 20 years, and has produced content and led teams of creative and technical artists since 1999. At Pixar since 2004, her recent feature credits include Ratatouille, Up, Toy Story 3, and the upcoming release, Monsters University.

Margaret Stewart Dir of UX YouTube/Google

Margaret Gould Stewart is the Director of User Experience Team for YouTube, leading the company's overall design and user research efforts. Prior to her current role, she spent two years leading Search and Consumer Products UX at Google. Margaret has been a practitioner and manager in the field of User Experience for over 15 years. After graduating from New York University's Interactive Telecommunications Program (ITP) in 1995, Margaret consulted extensively with New York media companies such as the New York Times, Time-Warner, and Scholastic to develop many of their first forays into the web. She's held leadership roles at a variety of high profile start ups and companies, including and, which were both acquired by Lycos, Inc.

Over the course of her career, Margaret has led the design teams for 5 top 10 most visited websites in the world. Margaret is a member of the board of Architecture for Humanity, and she has served on the jury for the Cooper-Hewitt National Design Awards. She is a frequent speaker about design, user experience, creative management, and the changing landscape of media. She lives in Palo Alto with her husband and three children.

Maria Giudice CEO Hot Studio Inc

Maria’s passion is creating thoughtful, people-centered products through close collaboration. Since 1997, this passion has served as the guiding principle for Hot Studio, the experience design firm she founded and built from a two-person outfit into a full-service creative agency with offices in San Francisco and New York City.

Straight-talking, accessible and, ultimately, humanist, Maria has shaped Hot Studio into a people-centered product in its own right—a company that people want to work at, and clients love to work with. The formula has proven remarkably potent: Hot Studio has been named to Inc. Magazine’s Top 5000 fastest-growing businesses every year since 2008, and in 2011 was inducted into the San Francisco Business Times’ Hall of Fame.

Maria’s professional life began in Richard Saul Wurman’s West Coast office, where she was an early practitioner in the then-nascent fields of information architecture and design. Her experience led to work as co-author and designer of several award-winning books, including Elements of Web Design, a guide for print designers crossing over to the Web, and Web Design Essentials.

Maria has more than 20 years of experience working with and mentoring people from different disciplines. She has spoken about design and the power of collaboration at conferences throughout the U.S. and abroad, including TEDxPresidio, South by Southwest, and AIGA’s Design conference. She teaches regularly at University of Hawaii Manoa and in California College of the Arts’ DMBA and MFA programs.

Maria holds a BFA from the Cooper Union for the Advancement of Science and Art. She was recognized as Woman Entrepreneur of the Year by the Women’s Initiative, a Bay-Area non-profit that helps provide economic opportunity and education to low-income, high-promise women. In 2012, Maria was named an AIGA Fellow, a prestigious award that recognizes designers who have made a significant impact in raising the standards of excellence and conduct within the design community.

Mike Tschudy VP Prod Design SAP

Mike Tschudy has been creating breakthrough products and technologies for some of the largest and smallest companies including 3 start-ups and an IPO over his 20 year career. Mike has driven innovation in healthcare, mobile, automotive, consumer and enterprise software development. His range of experience provides a unique viewpoint on the intersection of people, technology, and business.

Mike is currently the VP of the Product Design Group at SAP, whose charter is to design and build products that will redefine the market. The Product Design Group is a multidisciplinary group that rapidly designs, builds and iterates across the entire product lifecycle, to create next generation OnDemand products and services for SAP.

Mike has had product design, product management and executive roles at Apple, Cisco, Daimler-Benz, eBay,GE, and WebMD

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