This is the archived SXSW 2012 schedule. Please see the current schedule here.

Your Arts Organization = A Startup Business

#sxsw #ArtsUp

If you’re an artist or work for a young arts organization, you run a start-up. A start-up where the product is culture, the audience is becoming more and more segmented by age, and the metrics for success are hard to come by. Lots of rewards and just as many challenges, right?

In this session we'll discuss the triumphs and challenges encountered once we turn a passion project into something bigger--fundraising, developing business models, audience building, and collaborations--to name a few. This Core Conversation provides the venue you need to problem-solve and idea-share with others. Not involved in the arts but starting something new in another industry? Join us anyway! A lot of what we’ll discuss will cross over to other genres.


Cariwyl Hebert Founder/Curator Salon97

Cariwyl Hebert is the founder and curator of Salon97, a San Francisco-based non-profit that makes classical music approachable to the uninitiated. She holds a Bachelor of Arts degree in Classical Music from San Francisco State University and has performed as a classical violinist for nearly two decades. Cariwyl formerly worked as a fundraiser for the San Francisco Conservatory of Music, and prior, organized events for the National Academy of Recording Arts and Sciences. In 2009, she earned a certificate in Integrated Marketing from San Francisco State University. In addition to her work with Salon97, Cariwyl is a consultant with Susby Internet Strategy, a web, search and social media marketing firm.

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