This is the archived SXSW 2012 schedule. Please see the current schedule here.

It's Not News, It's Business

#sxsw #NotNews

Journalism's future hinges on one thing, and it's not content, readers or devices. It's money. Producing stories, no matter what the form, takes money, and now journalists and media entrepreneurs alike must figure out how to make a product that serves the public and meets the bottom line. Our collection of editors, designers and entrepreneurs will talk about getting past any misgivings about the business side of journalism, and thinking creatively about products, events and partnerships off news.



Ann Friedman Exec Editor GOOD Magazine

Ann Friedman is the executive editor of GOOD magazine and the curator of LadyJournos!, a website that highlights the work of women journalists. Prior to that she was deputy editor of The American Prospect and one of the editors of

Colin Raney Design Dir IDEO

Colin Raney is a Design Director and Location Lead for IDEO Boston.

Colin specializes in designing and developing new business ventures and growth opportunities. These efforts helped to pioneer a new discipline within IDEO known as Business Design. Through the design of experiences, services and businesses, he's helped clients across a range of industries (including consumer technology, retail, CPG, finance, education, automotive, and robotics.)

Justin Ferrell Dir of Digital, Mobile & New Prod Design The Washington Post

Justin Ferrell is a Knight journalism fellow at Stanford on leave from The Washington Post, where he was the director of digital, mobile & new product design. Justin joined The Post in 2004 and has held a variety of positions in print and digital. He's a frequent speaker on digital storytelling, has won several Society for News Design awards and designed the investigative project "Angler: The Cheney Vice Presidency," which won the 2008 Pulitzer Prize for National Reporting. Most recently, he led a team responsible for the site, editorial and product design of; design of the company's mobile site; and its applications for iOS and Android.

Justin Ellis Asst Editor Nieman Journalism Lab

Justin Ellis is an assistant editor at the Nieman Journalism Lab at Harvard University, where he writes about innovation and the future of media. A former columnist, blogger and podcast host, he began as a reporter covering local government and later covered the inauguration of President Barack Obama. Justin is an award-winning journalist whose reporting has appeared in newspapers, magazines and TV stations in the Midwest and New England. He has served as a fellow at the Knight Digital Media Center and researcher at Investigative Reporters and Editors. Originally from Minnesota, Justin is a graduate of the University of Missouri and currently lives in the Boston area

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