This is the archived SXSW 2012 schedule. Please see the current schedule here.

Credit vs. Collaboration: The Organization Divide

#sxsw #credvcoll

There's a stark contrast between “owning” an idea versus collaborating in an open structure. It's often the root of the divide between “traditional” and “digital/new media” people. Because good ideas evolve into better ideas through collaboration and open input, organizations that can effectively bridge these camps are the ones that will survive. Let’s Kumbaya with Azher Ahmed, SVP Director of Digital Operations and Jonathan Sackett, Managing Director and CDO of DDB Chicago.


Azher Ahmed Sr VP, Dir of Digital Ops DDB

For over 15 years, Azher has spearheaded digital efforts revolving around marketing, community build, branding and promotion across dozens of big brands including IBM, Walmart, Comcast, Tyson, Abbott Labs and Mars. Azher originally started out as a Creative Designer and brings a good mix of creative thinking and usability to traditionally cut-and-dry technical approaches.

He has lead development of award-winning mobile, Web, experiential and social platforms for numerous top-tier clients. His experience also includes pioneering real-time web marketing optimization platforms for DeVry and Discover Card as well as e-commerce platforms for clients including Dell, Wells Fargo, AOL.

Azher is an online community enthusiast and possesses deep knowledge and experience in building social applications such as blogs, discussion forums, wikis and online collaboration engines.

Jonathan Sackett Managing Dir, CDO DDB Chicago

Jonathan Sackett
EVP, Chief Digital Officer
DDB Chicago

A digital marketing and advertising professional with more than 18 years of international industry experience, Jonathan has developed ground breaking and effective digital initiatives for some of the world’s greatest brands.

Jonathan has built the digital discipline for agencies including DraftFCB, Arnold Worldwide and The Martin Agency where he most recently served as Chief Digital Officer. Jonathan has developed comprehensive strategic and e-deployment for clients including Mars, IBM, Discover Card, Capital One, Bank of America, Walmart McDonald’s, Bahamas, Volvo, Truth, Purina, Clinique, P&G, Royal Caribbean, Hershey’s, ESPN, Tyson Foods and Radio Shack.

He is also co-founder and Chairman of the International Association of Internet Professionals ( and serves on the Board of Directors for WebWiseKids a non-profit organization specializing in family education and educational outreach for safe Internet usage.

Jonathan has lectured at Northwestern University, Harvard Business School and delivered many industry seminars from the 4A’s to the DMA and OMMA.

Our Awesome 2012 Sponsors