This is the archived SXSW 2012 schedule. Please see the current schedule here.

World Domination: New Media for Global Events

#sxsw #WorldDom

Executing a new media strategy for a large-scale, worldwide event is a daunting task. How do you account for dozens of languages, promote multiple platforms, and manage your brand, all while remaining relevant to all users of different interest levels? Using the Olympic Summer Games as a case study, explore how to navigate international online customs and cultures, multi-language use, how to keep interest and momentum online after the event is over, and other unique challenges to online marketing to the whole wide world.


Alex Balfour Head of New Media London Organising Committee for the Olympic and Paraolympic Games (London 2012)

Alex joined the London Organising Committee of the Olympic and Paralympic Games (LOCOG) as Head of New Media in September 2006. Alex oversees the online delivery of all LOCOG’s major consumer programmes including communications, ticketing, volunteering, ecommerce, torch relay, mascot, ceremonies and education.

In 2012 he will oversee London 2012’s Games time Internet results and information service across web, mobile and social media which is expected to record over 1 billion visits.

Previously as co-founder of Emerging Media Alex conceived and delivered the world's first international 2020 cricket tournament which was televised to 200 million viewers in 20 countries, developed a reality TV concept broadcast by a major Indian TV network.

Before that as co-founder and latterly Chairman Alex turned CricInfo from a raw start up into a profitable business with 20 million customers and 65 staff in eight countries. He raised £25 million in four funding rounds and generated £1.7 million pounds of profitable turnover making CricInfo the only independent sports dotcom to survive the boom and bust of the early 2000s. CricInfo was sold to ESPN in the summer of 2007.

Alex was also a senior member of a team that built the Guardian newspaper's websites.

Alex has worked for 16 years in new media and was also responsible for award winning websites including the UK's first general election website and the first online government white paper consultation.

Alex is married with two young children and is a keen competitive road and track cyclist. He is a non-executive Director of Datatracks UK ltd and The Pensions Advisory Service.

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