This is the archived SXSW 2012 schedule. Please see the current schedule here.

Startup Finances For Dummies

#sxsw #ForDummies

Entrepreneurs are throwing their money at solutions to the wrong problems -- they aren't using metrics to drive what really matters to their strategy. I'll talk about how inDinero has wasted a huge chunk of its investors money, chasing the wrong problems, building features that we thought had value but actually had negligible impact, among other things the company should have done differently.


Jessica Mah CEO

Founder/CEO, (Y Combinator S2010)

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