This is the archived SXSW 2012 schedule. Please see the current schedule here.

101 Social Media Tactics for Nonprofits

#sxsw #101SMT

Co-authors Melanie Mathos and Chad Norman will share a preview of the recently released book 101 Social Media Tactics for Nonprofits, which is available in the SXSW bookstore. This book provides nonprofits 101 ways to engage supporters, share their missions and inspire action using the social web in a how-to, case study-driven format. Nonprofits know they need to start engaging with supporters through social media channels. They identify who they want to reach, set objectives and build a strategy. Many nonprofits get stuck at this point because it is hard to keep up with the ever-evolving world of social media tools and tactics in what has emerged as a vital communication channel. This session will help nonprofits discover new ways of deploying their strategies to meet their social media objectives.



Chad Norman Internet Mktg Mgr Blackbaud

Chad Norman is a digital marketing strategist, designer, speaker, and author who has worked with nonprofits his entire career. As the Internet marketing manager for Blackbaud, he wrangles corporate website content, develops social media strategy, and manages the blogging program. In 2007, he founded Go Green Charleston, a technology-focused nonprofit helping Charleston-area residents connect, stay informed, and mobilize around the local sustainability community. He also serves on the board of directors of Fields to Families managing web & social strategy. His book, 101 Social Media Tactics for Nonprofits: A Field Guide, was published by Wiley in February 2012. You can follow him @chadnorman or read him at

Melanie Mathos Sr PR Mgr Blackbaud

Melanie Mathos recently co-authored the book 101 Social Media Tactics for Nonprofits and has been working and volunteering with nonprofits for most of her life. She now works as the senior public relations manager at Blackbaud, where she spreads the word about Blackbaud’s products and services for nonprofits, co-manages the company’s social media channels, and contributes to the NetWits ThinkTank blog. Prior to joining Blackbaud in 2006, Melanie worked as a development consultant and in the publishing industry. She also serves on the board of directors of Fields to Families, working with communications and fundraising. Melanie has a degree in journalism from Michigan State University. She lives in Charleston, South Carolina, with her husband, Gary, and daughter, Elyse.

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