This is the archived SXSW 2012 schedule. Please see the current schedule here.

Character Building As an Attention Magnet

#sxsw #storymojo

Lets skip over the bluster and the bragging of social media storytelling. Instead, lets talk about the kinds of stories that get people’s respect and attention. When you think of the leading voices who are crushing it online, their influence seems almost effortless. Because you feel like you’ve known them forever. What’s the secret? They’ve developed a style of personal narrative that reveals more of who they are and how they think, to the point of death-defying vulnerability. So lets talk about developing your own storytelling mojo for greater recognition and playing on a bigger stage.


Kahlil Ashanti Owner Ashanti Enterprises Inc

Dad.Husband.Character.Performance.Story. That's the five word version. Recently selected for Cirque Du Soleil as a Character Actor. I'm not much on titles - whatever it takes to keep life interesting. My many failures have taught me more than my successes and I enjoy sharing my failures with you - up and coming brands who want to develop a narrative free from the noise of 'social media'. In addition to bringing projects like and 1000 Awesome Things to the live stage, Ashanti Enterprises finds additional ways for you to stretch your wings and your message. For more, please visit

Michael Margolis Pres/Founder Get Storied

Dean, Story University and founder, Get Storied.

The son of an inventor and artist, I am on mission to teach the world storytelling -- within the creative and change-making process. Check out my courses at Story University. My work has been featured in Brandweek, Fast Company, and Storytelling Magazine. I curate the Reinvention Summit: a 2-week virtual conference focused on the future of storytelling. I also have a storytelling manifesto for change-makers you can download for free. I am left-handed, color-blind, and eat more chocolate than the average human.

Our Awesome 2012 Sponsors