2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Events matching tag "marketing"

Friday, March 13

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Pocket Full of Dynamite: Making the Mobile Web 3D
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 3
Friday, March 13 11:00AM - 12:00PM
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What Marketers Can Learn From Political Campaigns
Solo / Dual / Panel
Trinity Hall Trinity Hall
Friday, March 13 11:00AM - 12:00PM
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How to Own The Conversation: Launching the MKC
Solo / Dual / Panel
Palm Door on Sixth Main Stage
Friday, March 13 11:00AM - 12:00PM
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Lights, Camera, Action: MAKER LABS Live in Austin
Solo / Dual / Panel
JW Marriott Salon 2
Friday, March 13 12:30PM - 1:30PM
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How Big Data Helps Convert Fans into Customers
Solo / Dual / Panel
ACL Live at the Moody Theater ACL Live
Friday, March 13 12:30PM - 1:30PM
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New Social Networks Are Changing Entire Industries
Solo / Dual / Panel
JW Marriott Salon 7
Friday, March 13 12:30PM - 1:30PM
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Cross-Channel Data Driven Marketing With TV
Solo / Dual / Panel
Radisson Town Lake Riverside Ballroom
Friday, March 13 12:30PM - 1:30PM
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How to Build a Following Around Your Idea
Book Reading
Austin Convention Center Ballroom G
Friday, March 13 12:30PM - 12:50PM
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Beacons, mPay and The Great Shopper Reboot
Solo / Dual / Panel
Sheraton Austin Capitol Ballroom
Friday, March 13 12:30PM - 1:30PM
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Global Digital Trends for The Luxury Consumer
Solo / Dual / Panel
Palm Door on Sixth Main Stage
Friday, March 13 12:30PM - 1:30PM
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Using Data to Create Rich User Experiences
Solo / Dual / Panel
Trinity Hall Trinity Hall
Friday, March 13 12:30PM - 1:30PM
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Do You Know the ROI of WOM? Do You Want To?
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 2
Friday, March 13 12:30PM - 1:30PM
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Content Marketing vs Don Draper: The End Of Ads
Solo / Dual / Panel
Sheraton Austin Capitol Ballroom
Friday, March 13 2:00PM - 3:00PM
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How SciFi Drives Marketing In the Exponential Age
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 2
Friday, March 13 3:30PM - 4:30PM
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Mastering Adaptive Marketing in a Real-Time World
Solo / Dual / Panel
Hyatt Regency Austin Hill Country ABCD
Friday, March 13 3:30PM - 4:30PM
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Turning Customers into Hackers Through Technology
Solo / Dual / Panel
Trinity Hall Trinity Hall
Friday, March 13 3:30PM - 4:30PM
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The South and Midwest Matter More Than NY and SF?
Solo / Dual / Panel
Hilton Austin Downtown Room 412
Friday, March 13 3:30PM - 4:30PM
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The Power of Invention: Hiring, Firing and Wiring
Solo / Dual / Panel
Hilton Austin Downtown Room 412
Friday, March 13 5:00PM - 6:00PM
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Whittle the Idea: A Creative Meet Up
Meet Up
JW Marriott Room 501
Friday, March 13 5:00PM - 6:00PM
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Digital Disruption: Do or Die
Solo / Dual / Panel
Trinity Hall Trinity Hall
Friday, March 13 5:00PM - 6:00PM
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Storytelling For Dummies: Create a Lasting Brand
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 2
Friday, March 13 5:00PM - 6:00PM
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Paid Editing of Wikipedia: Getting Past "Gotcha"
Solo / Dual / Panel
Hyatt Regency Austin Hill Country ABCD
Friday, March 13 5:00PM - 6:00PM
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Well-Designed: Creating Empathy-Driven Products
Solo / Dual / Panel
JW Marriott Salon A
Friday, March 13 5:00PM - 6:00PM
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Mentor Session: Darlene Fiske
Mentor Session
Courtyard Marriott Brazos I
Friday, March 13 5:00PM - 6:00PM
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Mentor Session: Nicholas Kim
Mentor Session
Courtyard Marriott Brazos I
Friday, March 13 5:00PM - 6:00PM

Saturday, March 14

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Staying Relevant as a Community Manager
Core Conversation
JW Marriott Room 407
Saturday, March 14 9:30AM - 10:30AM
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Secrets of Growth Hacking: From Zero to $50M
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 2
Saturday, March 14 9:30AM - 10:30AM
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Adv. Brand and Marketing for Early Stage Companies
Workshop
JW Marriott Salon H
Saturday, March 14 9:30AM - 1:30PM
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Personalization for the People
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 2
Saturday, March 14 11:00AM - 12:00PM
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Reinventing the Car Customizer Again
Solo / Dual / Panel
Trinity Hall Trinity Hall
Saturday, March 14 11:00AM - 12:00PM
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It Is Not Racist to Consider Race in Marketing
Solo / Dual / Panel
Austin Convention Center Ballroom F
Saturday, March 14 11:00AM - 12:00PM
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Hacking Technology For Your Indie Film Release
Workshop
InterContinental Stephen F. Austin Capital Ballroom B
Saturday, March 14 12:30PM - 1:30PM
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Mentors - Publicity and Marketing I: Gerilyn Shur (Brigade Marketing)
Mentor Session
Austin Convention Center Room 11AB
Saturday, March 14 12:30PM - 2:00PM
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Mentors - Publicity and Marketing I: Sylvia Desroches (Big Time PR and Marketing)
Mentor Session
Austin Convention Center Room 11AB
Saturday, March 14 12:30PM - 2:00PM
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Mentors - Publicity and Marketing I: Mark Pogachefsky (MPRM Communications)
Mentor Session
Austin Convention Center Room 11AB
Saturday, March 14 12:30PM - 2:00PM
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Mentor Session: Elizabeth Quintanilla
Mentor Session
Courtyard Marriott Brazos III
Saturday, March 14 12:30PM - 1:30PM
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CrossFit: A Passion Brand and Fitness Cult
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 3
Saturday, March 14 12:30PM - 1:30PM
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Who Wants To Be a YouTube Ad Millionaire
Solo / Dual / Panel
Sheraton Austin Capitol Ballroom
Saturday, March 14 12:30PM - 1:30PM
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Cracking Middle America
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 2
Saturday, March 14 12:30PM - 1:30PM
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Mentors - Publicity and Marketing I: Sara Sampson (Cinetic Media)
Mentor Session
Austin Convention Center Room 11AB
Saturday, March 14 12:30PM - 2:00PM
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Mentors - Publicity and Marketing I: Nicolette Aizenberg (A24)
Mentor Session
Austin Convention Center Room 11AB
Saturday, March 14 12:30PM - 2:00PM
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Marketing Technologist Meet Up
Meet Up
JW Marriott Room 504
Saturday, March 14 12:30PM - 1:30PM
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Mentors - Publicity and Marketing I: Brooke Blumberg (Sunshine Sachs)
Mentor Session
Austin Convention Center Room 11AB
Saturday, March 14 12:30PM - 2:00PM
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Mentors - Publicity and Marketing I: Brandy Fons (Fons PR)
Mentor Session
Austin Convention Center Room 11AB
Saturday, March 14 12:30PM - 2:00PM
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Mentors - Publicity and Marketing I: Daniel Cantagallo (Cargo Film)
Mentor Session
Austin Convention Center Room 11AB
Saturday, March 14 12:30PM - 2:00PM
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A Crash Course in Maker Movement Marketing
Solo / Dual / Panel
JW Marriott Salon 3
Saturday, March 14 12:30PM - 1:30PM
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The 1st Internet-Wired Town Is Still One to Watch
Future15
Austin Convention Center Ballroom B
Saturday, March 14 12:45PM - 1:00PM
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Make Social Media POP! with Video
Solo / Dual / Panel
JW Marriott Salon E
Saturday, March 14 2:00PM - 3:00PM
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Marketing Through Live Music: What Works?
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 2
Saturday, March 14 3:30PM - 4:30PM
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Marketing in the Era of Engagement Meet Up
Meet Up
JW Marriott Room 508
Saturday, March 14 3:30PM - 4:30PM
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What Marketers REALLY Need to Know About Big Data
Workshop
JW Marriott Salon F
Saturday, March 14 3:30PM - 6:00PM
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Independent Ad Agency Meet Up
Meet Up
JW Marriott Room 509
Saturday, March 14 3:30PM - 4:30PM
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Is the Internet Disappointed In Us?
Solo / Dual / Panel
Hyatt Regency Austin Texas Ballroom 4-7
Saturday, March 14 3:30PM - 4:30PM
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Are Brands Sabotaging Their Own Content?
Solo / Dual / Panel
Hyatt Regency Austin Hill Country ABCD
Saturday, March 14 3:30PM - 4:30PM
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NASA’s Giant Step in Social Media
Solo / Dual / Panel
JW Marriott Salon 7
Saturday, March 14 3:30PM - 4:30PM
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The Art and Science of Data-Driven Storytelling
Core Conversation
Hyatt Regency Austin Big Bend
Saturday, March 14 3:30PM - 4:30PM
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Origins of the Marketing Intelligence Engine
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 3
Saturday, March 14 3:30PM - 4:30PM
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Culture Trumps Advertising Every Time
Core Conversation
Hyatt Regency Austin Texas Ballroom 1
Saturday, March 14 5:00PM - 6:00PM
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15 Minutes of Shame: A Survival Guide
Core Conversation
JW Marriott Room 404
Saturday, March 14 5:00PM - 6:00PM
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Cinema VFX & Immersive VR: Virtual Worlds Converge
Solo / Dual / Panel
Austin Convention Center Room 18ABCD
Saturday, March 14 5:00PM - 6:00PM
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Managing a Shit Storm and Restoring Your Brand
Solo / Dual / Panel
Hyatt Regency Austin Hill Country ABCD
Saturday, March 14 5:00PM - 6:00PM
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Beyond Marketing: How Curation Will Work for You
Future15
Austin Convention Center Ballroom B
Saturday, March 14 5:45PM - 6:00PM

Sunday, March 15

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Reality Check: What It Takes to Get TV Exposure
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 2
Sunday, March 15 9:30AM - 10:30AM
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Youth Sports Marketing Meet Up
Meet Up
JW Marriott Room 501
Sunday, March 15 9:30AM - 10:30AM
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Market to Win: Success The Era of Engagement
Solo / Dual / Panel
Hyatt Regency Austin Hill Country ABCD
Sunday, March 15 11:00AM - 12:00PM
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Mentor Session: Jill Coomber
Mentor Session
Courtyard Marriott Brazos I
Sunday, March 15 11:00AM - 12:00PM
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When Humor Is More Powerful Than the Truth
Solo / Dual / Panel
Hyatt Regency Austin Texas Ballroom 4-7
Sunday, March 15 11:00AM - 12:00PM
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Raving Fans: How Social Impact Activates Customers
Solo / Dual / Panel
Hilton Austin Downtown Room 412
Sunday, March 15 11:00AM - 12:00PM
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Digital Body Language
Workshop
JW Marriott Salon G
Sunday, March 15 11:00AM - 1:30PM
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Digital Body Language
Workshop
JW Marriott Salon G
Sunday, March 15 11:00AM - 1:30PM
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Why Editorial Calendars Make Your Content Suck
Workshop
JW Marriott Salon F
Sunday, March 15 11:00AM - 1:30PM
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Redefining UX: When Product and Marketing Collide
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 3
Sunday, March 15 11:00AM - 12:00PM
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Let's Be Evil! Malevolent Marketing 101
Core Conversation
Hyatt Regency Austin Texas Ballroom 1
Sunday, March 15 12:30PM - 1:30PM
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Humans Not Consumers: Unconscious Emotion and Action
Future15
Austin Convention Center Ballroom B
Sunday, March 15 12:30PM - 12:45PM
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Elevated Creativity: Visually Exploring Culture
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 2
Sunday, March 15 12:30PM - 1:30PM
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Innovation Through Impact Filmmaking
Solo / Dual / Panel
Austin City Hall Council Chambers
Sunday, March 15 12:30PM - 1:30PM
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Disloyalty Marketing: Art of the One Night Stand
Future15
Austin Convention Center Ballroom B
Sunday, March 15 12:45PM - 1:00PM
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Startup Marketing and Growth Hacking on a Budget
Workshop
JW Marriott Salon G
Sunday, March 15 3:30PM - 6:00PM
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No Additives or Ads: Mr P Terry On Modern WOM
Core Conversation
Hyatt Regency Austin Texas Ballroom 1
Sunday, March 15 3:30PM - 4:30PM
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Humans Are Predictable: Exploit It In Eight Charts
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 3
Sunday, March 15 5:00PM - 6:00PM

Monday, March 16

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Crash Course: Measuring Digital Marketing
Workshop
JW Marriott Salon G
Monday, March 16 9:30AM - 1:30PM
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FOMO, FB and Pot: Your Brain On the New Millennium
Future15
Austin Convention Center Ballroom B
Monday, March 16 11:30AM - 11:45AM
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Next Generation Marketing for Small Businesses
Future15
Austin Convention Center Ballroom B
Monday, March 16 11:45AM - 12:00PM
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Mentors - Publicity and Marketing II: David Hudson (Fandor)
Mentor Session
Austin Convention Center Room 11AB
Monday, March 16 12:30PM - 2:00PM
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Mentors - Publicity and Marketing II: Mark Cibort (Trailer Park)
Mentor Session
Austin Convention Center Room 11AB
Monday, March 16 12:30PM - 2:00PM
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Mentors - Publicity and Marketing II: David Magdael (David Magdael & Associates, Inc.)
Mentor Session
Austin Convention Center Room 11AB
Monday, March 16 12:30PM - 2:00PM
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Mentors - Publicity and Marketing II: Marian Koltai-Levine (PMKBNC)
Mentor Session
Austin Convention Center Room 11AB
Monday, March 16 12:30PM - 2:00PM
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Mentors - Publicity and Marketing II: Ngoc Nguyen (Women Rising)
Mentor Session
Austin Convention Center Room 11AB
Monday, March 16 12:30PM - 2:00PM
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Mentors - Publicity and Marketing II: Jim Dobson (Indie PR)
Mentor Session
Austin Convention Center Room 11AB
Monday, March 16 12:30PM - 2:00PM
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Mentors - Publicity and Marketing II: Greg Longstreet (Polaris PR)
Mentor Session
Austin Convention Center Room 11AB
Monday, March 16 12:30PM - 2:00PM
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Your Company’s Value Proposition Is Clear As Mud
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 3
Monday, March 16 12:30PM - 1:30PM
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Mentors - Publicity and Marketing II: Rachel Walker (Freelance)
Mentor Session
Austin Convention Center Room 11AB
Monday, March 16 12:30PM - 2:00PM
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Mentors - Publicity and Marketing II: Lina Plath (Frank PR)
Mentor Session
Austin Convention Center Room 11AB
Monday, March 16 12:30PM - 2:00PM
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Engagement Strategies for Niche Communities
Core Conversation
Austin Convention Center Room 5ABC
Monday, March 16 12:30PM - 1:30PM
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Trendology: Capitalizing on RTM with Social Data
Book Reading
Austin Convention Center Ballroom G
Monday, March 16 1:00PM - 1:20PM
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Hold The Queso: Marketing to Latinas
Solo / Dual / Panel
Austin Convention Center Ballroom F
Monday, March 16 3:30PM - 4:30PM
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The Changing Face of Influence
Solo / Dual / Panel
JW Marriott Room 205
Monday, March 16 3:30PM - 4:30PM
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VodkaforDogPeople: Matchmaking a Business Heart
Solo / Dual / Panel
Austin Convention Center Room 6AB
Monday, March 16 3:30PM - 4:30PM
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sadvertising
Solo / Dual / Panel
Hyatt Regency Austin Hill Country ABCD
Monday, March 16 3:30PM - 4:30PM
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The Secret Ingredient to Killer Content Marketing
Solo / Dual / Panel
Hyatt Regency Austin Texas Ballroom 4-7
Monday, March 16 3:30PM - 4:30PM
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Do Good and Do Well: How CSR Helps Your Bottom Line
Solo / Dual / Panel
JW Marriott Room 206
Monday, March 16 3:30PM - 4:30PM
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Why Invention Is Bad for Business
Future15
Austin Convention Center Ballroom B
Monday, March 16 4:00PM - 4:15PM
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Bricks Over Screens: Why In-Store Still Matters
Solo / Dual / Panel
JW Marriott Room 206
Monday, March 16 5:00PM - 6:00PM
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Search Marketing Meet Up
Meet Up
JW Marriott Room 508
Monday, March 16 5:00PM - 6:00PM
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SADvertising: Why Tears Are the New Tactic
Solo / Dual / Panel
Hyatt Regency Austin Hill Country ABCD
Monday, March 16 5:00PM - 6:00PM

Tuesday, March 17

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Barking up the Right Tree: Creating A New Category
Solo / Dual / Panel
Hilton Austin Downtown Salon E
Tuesday, March 17 9:30AM - 10:30AM
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Market or Die: How to Get Your Game Noticed
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 4
Tuesday, March 17 9:30AM - 10:30AM
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Seven Decision Science Secrets That Drive Behavior
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 3
Tuesday, March 17 11:00AM - 12:00PM
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Mentor Session: Celina Rollon
Mentor Session
Courtyard Marriott Brazos I
Tuesday, March 17 11:00AM - 12:00PM
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Mining for Gold in the Internet of Things
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 3
Tuesday, March 17 12:30PM - 1:30PM
⋆
Beacon Technology & the Rise of Hyper Localization
Solo / Dual / Panel
Austin Convention Center Ballroom G
Tuesday, March 17 12:30PM - 1:30PM
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The Revenue Promise of Predictive Intelligence
Solo / Dual / Panel
Hilton Austin Downtown Salon J
Tuesday, March 17 12:30PM - 1:30PM
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Meet the Insiders XI
Meet the Insiders
Austin Convention Center Room 13AB
Tuesday, March 17 2:00PM - 3:00PM
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Personalization Uncovered: Creeps vs Grocery Stores
Solo / Dual / Panel
Hyatt Regency Austin Hill Country ABCD
Tuesday, March 17 3:30PM - 4:30PM
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Entertainment and the Edge: Post-Millennial Culture
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 3
Tuesday, March 17 3:30PM - 4:30PM
⋆
Your Marketing Platform Is Broken
Solo / Dual / Panel
Hilton Austin Downtown Salon E
Tuesday, March 17 3:30PM - 4:30PM
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The Skinny on Sonic Logos (& Why You Need One Now)
Workshop
JW Marriott Room 303-304
Tuesday, March 17 3:30PM - 6:00PM

Wednesday, March 18

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Conquer the German Market
Solo / Dual / Panel
Austin Convention Center Room 8C
Wednesday, March 18 2:00PM - 3:00PM
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Which Way Do I Go? Marketing Your Tour Correctly
Solo / Dual / Panel
Austin Convention Center Room 18D
Wednesday, March 18 5:00PM - 6:00PM
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Mobile Music Geekout - Marketing, Content, & Hot Tech
Solo / Dual / Panel
Austin Convention Center Room 13AB
Wednesday, March 18 5:00PM - 6:00PM
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Viva Album Art!
Solo / Dual / Panel
Austin Convention Center Room 11AB
Wednesday, March 18 5:00PM - 6:00PM

Thursday, March 19

⋆
Digital Marketing: It's What's for Dinner
Solo / Dual / Panel
Austin Convention Center Room 10B
Thursday, March 19 12:30PM - 1:30PM
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Why You Matter to Brands/Why Brands Matter to You
Solo / Dual / Panel
Austin Convention Center Room 10B
Thursday, March 19 2:00PM - 3:00PM
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Brandvertising: The Main Path for Artist Marketing
Solo / Dual / Panel
Austin Convention Center Room 17A
Thursday, March 19 3:30PM - 4:30PM
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24/7 Fan Engagement in the 21st Century
Solo / Dual / Panel
Austin Convention Center Room 15
Thursday, March 19 5:00PM - 6:00PM

Friday, March 20

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Street Team 2.0: Digital Marketing For Music
Solo / Dual / Panel
Austin Convention Center Room 13AB
Friday, March 20 12:30PM - 1:30PM

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