Marketing Through Live Music: What Works?
Listen to experienced, top-level music industry veterans with deep experience in sponsorship & advertising around music festivals, artists, and music-related media properties.
Each panelist will come prepared with a story about one of the most effective and one of the least effective digital (or multi-platform) campaigns they have seen. We will use these examples to dissect what works and what doesn’t, and to create a framework for successful multi-platform brand marketing in the live music space.
Presenters
Courtney Trucksess
Sponsorship Dir
C3 Presents
Courtney Trucksess leads the sponsorship team for C3 Presents, one of the largest concert promoters in the world that produces premier festivals such as Austin City Limits Music Festival and Lollap...
Show the restEvan Winiker
Artist Mgr
The Creed Company
Michael Feferman
Co-Founder
DoStuff Media
Michael is the Co-Founder of DoStuff Media where he oversees Business Development. He has created and fulfilled programs for sponsors like Anheuser-Busch, AT&T, Dell, Nokia, Red Bull, Sony Playstat...
Show the restMike Raspatello
Digital Innovation Mgr
Anheuser-Busch
After receiving his MBA from Kellogg School of Management, Mike joined Anheuser-Busch's North American Marketing operation and has served an Associate Brand Manager and Digital Brand Manager for se...
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