2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Marketing Through Live Music: What Works?

Saturday, March 14
3:30PM - 4:30PM

Hyatt Regency Austin
Zilker Ballroom 2
208 Barton Springs Rd

Listen to experienced, top-level music industry veterans with deep experience in sponsorship & advertising around music festivals, artists, and music-related media properties.

Each panelist will come prepared with a story about one of the most effective and one of the least effective digital (or multi-platform) campaigns they have seen. We will use these examples to dissect what works and what doesn’t, and to create a framework for successful multi-platform brand marketing in the live music space.


#sxsw #MusicMktg


Courtney Trucksess at SXSW

Courtney Trucksess

Sponsorship Dir

C3 Presents

Courtney Trucksess leads the sponsorship team for C3 Presents, one of the largest concert promoters in the world that produces premier festivals such as Austin City Limits Music Festival and Lollap...

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Evan Winiker

Artist Mgr

The Creed Company

Michael Feferman


DoStuff Media

Michael is the Co-Founder of DoStuff Media where he oversees Business Development. He has created and fulfilled programs for sponsors like Anheuser-Busch, AT&T, Dell, Nokia, Red Bull, Sony Playstat...

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Mike Raspatello

Digital Innovation Mgr


After receiving his MBA from Kellogg School of Management, Mike joined Anheuser-Busch's North American Marketing operation and has served an Associate Brand Manager and Digital Brand Manager for se...

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