2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Events matching tag "branding"

Friday, March 13

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Neuroplasticity and Tech: Why Brands Have to Change
Solo / Dual / Panel
Hyatt Regency Austin Hill Country ABCD
Friday, March 13 11:00AM - 12:00PM
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What Is A Brand Now Anyway?
Solo / Dual / Panel
Sheraton Austin Capitol Ballroom
Friday, March 13 11:00AM - 12:00PM
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How to Keep Ideas Alive After SXSW
Workshop
JW Marriott Room 301-302
Friday, March 13 11:00AM - 1:30PM
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Do You Know the ROI of WOM? Do You Want To?
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 2
Friday, March 13 12:30PM - 1:30PM
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En Vogue: Blurring the Line Between Brands and Tech
Solo / Dual / Panel
JW Marriott Room 205
Friday, March 13 12:30PM - 1:30PM
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Building an Army of Brand Advocates
Solo / Dual / Panel
Hyatt Regency Austin Hill Country ABCD
Friday, March 13 12:30PM - 1:30PM
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Lights, Camera, Action: MAKER LABS Live in Austin
Solo / Dual / Panel
JW Marriott Salon 2
Friday, March 13 12:30PM - 1:30PM
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How to Build a Following Around Your Idea
Book Reading
Austin Convention Center Ballroom G
Friday, March 13 12:30PM - 12:50PM
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Behind the Social at PBS' Largest Content Provider
Solo / Dual / Panel
JW Marriott Salon 7
Friday, March 13 3:30PM - 4:30PM
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Snackability Effect: A New Norm for Brand Content
Solo / Dual / Panel
Palm Door on Sixth Main Stage
Friday, March 13 3:30PM - 4:30PM
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Mastering Adaptive Marketing in a Real-Time World
Solo / Dual / Panel
Hyatt Regency Austin Hill Country ABCD
Friday, March 13 3:30PM - 4:30PM
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Brand and Deliver: Creating Custom Branded Content
Solo / Dual / Panel
Hyatt Regency Austin Texas Ballroom 4-7
Friday, March 13 3:30PM - 4:30PM
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The Mosaic Mindset: Building Luxury Brands
Solo / Dual / Panel
Palm Door on Sixth Main Stage
Friday, March 13 5:00PM - 6:00PM
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The Art of Social Media
Featured Session
JW Marriott Salon 5-6
Friday, March 13 5:00PM - 6:00PM
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Inanimate Characters Redefine Authenticity
Future15
Austin Convention Center Ballroom B
Friday, March 13 5:15PM - 5:30PM

Saturday, March 14

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Adv. Brand and Marketing for Early Stage Companies
Workshop
JW Marriott Salon H
Saturday, March 14 9:30AM - 1:30PM
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Forget Loyalty, Build Habits
Core Conversation
Hyatt Regency Austin Texas Ballroom 1
Saturday, March 14 11:00AM - 12:00PM
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Use Your Words: Optimizing Content For Growth
Solo / Dual / Panel
Hyatt Regency Austin Texas Ballroom 4-7
Saturday, March 14 11:00AM - 12:00PM
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Mentor Session: Nicole Franklin
Mentor Session
Courtyard Marriott Brazos I
Saturday, March 14 11:00AM - 12:00PM
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Turning Talent into Rockstars
Featured Session
JW Marriott Salon 5-6
Saturday, March 14 12:30PM - 1:30PM
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Using Brands to Create Cultural Identity
Core Conversation
Hyatt Regency Austin Texas Ballroom 1
Saturday, March 14 12:30PM - 1:30PM
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Mentor Session: Elizabeth Quintanilla
Mentor Session
Courtyard Marriott Brazos III
Saturday, March 14 12:30PM - 1:30PM
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Marketing Through Live Music: What Works?
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 2
Saturday, March 14 3:30PM - 4:30PM
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What Marketers REALLY Need to Know About Big Data
Workshop
JW Marriott Salon F
Saturday, March 14 3:30PM - 6:00PM
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Are Brands Sabotaging Their Own Content?
Solo / Dual / Panel
Hyatt Regency Austin Hill Country ABCD
Saturday, March 14 3:30PM - 4:30PM
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Mentor Session: Brian Thompson
Mentor Session
Courtyard Marriott Brazos III
Saturday, March 14 3:30PM - 4:30PM
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How a Library Visit Will Differentiate Your Brand
Future15
Austin Convention Center Ballroom B
Saturday, March 14 4:15PM - 4:30PM
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Brand Sponsorships For Startups
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 2
Saturday, March 14 5:00PM - 6:00PM
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Managing a Shit Storm and Restoring Your Brand
Solo / Dual / Panel
Hyatt Regency Austin Hill Country ABCD
Saturday, March 14 5:00PM - 6:00PM
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Culture Trumps Advertising Every Time
Core Conversation
Hyatt Regency Austin Texas Ballroom 1
Saturday, March 14 5:00PM - 6:00PM

Sunday, March 15

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Advocates vs Agitators: the Social Influence
Solo / Dual / Panel
JW Marriott Salon 8
Sunday, March 15 9:30AM - 10:30AM
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Booming Media Brands Holding Onto Identity
Solo / Dual / Panel
Hyatt Regency Austin Texas Ballroom 2-3
Sunday, March 15 9:30AM - 10:30AM
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When Humor Is More Powerful Than the Truth
Solo / Dual / Panel
Hyatt Regency Austin Texas Ballroom 4-7
Sunday, March 15 11:00AM - 12:00PM
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Digital Body Language
Workshop
JW Marriott Salon G
Sunday, March 15 11:00AM - 1:30PM
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Data-Driven Strategy vs Editorial Gut Instinct
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 1
Sunday, March 15 11:00AM - 12:00PM
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Why Editorial Calendars Make Your Content Suck
Workshop
JW Marriott Salon F
Sunday, March 15 11:00AM - 1:30PM
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The Future Of Native Advertising
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 2
Sunday, March 15 11:00AM - 12:00PM
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Adapt or Die: Building a Brand In 2015 and Beyond
Future15
Austin Convention Center Ballroom B
Sunday, March 15 11:00AM - 11:15AM
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Market to Win: Success The Era of Engagement
Solo / Dual / Panel
Hyatt Regency Austin Hill Country ABCD
Sunday, March 15 11:00AM - 12:00PM
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Why Can't We Be More Like Disneyland?
Future15
Austin Convention Center Ballroom B
Sunday, March 15 11:45AM - 12:00PM
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Anythink: The Brand that Sparked a Revolution
Future15
Austin Convention Center Ballroom B
Sunday, March 15 1:15PM - 1:30PM
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Big Picture Thinking for Creative Communities
Future15
Austin Convention Center Room 15
Sunday, March 15 2:20PM - 2:35PM
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A Happy Marriage: How To Integrate Experts and UGC
Solo / Dual / Panel
Hyatt Regency Austin Texas Ballroom 2-3
Sunday, March 15 3:30PM - 4:30PM
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Inside-Out: Where Corporations and Innovation Meet
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 2
Sunday, March 15 3:30PM - 4:30PM
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No Additives or Ads: Mr P Terry On Modern WOM
Core Conversation
Hyatt Regency Austin Texas Ballroom 1
Sunday, March 15 3:30PM - 4:30PM
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Socks, WTF? Or, Taking Your Digital Brand Physical
Solo / Dual / Panel
JW Marriott Salon B
Sunday, March 15 3:30PM - 4:30PM
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We’re All ADHD: Social Media & Attention Disorders
Solo / Dual / Panel
JW Marriott Salon 7
Sunday, March 15 5:00PM - 6:00PM
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Why Brands Can't Afford To Ignore Millennials
Solo / Dual / Panel
JW Marriott Room 206
Sunday, March 15 5:00PM - 6:00PM
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Love My Job! Changing Culture From Crappy to Cool
Future15
Austin Convention Center Ballroom C
Sunday, March 15 5:15PM - 5:30PM

Monday, March 16

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How to Successfully Work with Brand Innovators
Solo / Dual / Panel
Hilton Austin Downtown Salon F
Monday, March 16 9:30AM - 10:30AM
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Personal PowerWorks: Power Your Personal Brand and Career
Trinity Hall
Monday, March 16 10:30AM - 12:30PM
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Crashing Oculus Rift and Hacking New VR Experiences
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 3
Monday, March 16 11:00AM - 12:00PM
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How to Create Great Partnerships with Startups
Solo / Dual / Panel
Hilton Austin Downtown Salon F
Monday, March 16 11:00AM - 12:00PM
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KITE Presents Startups Pitch for Brand Partnerships
Pitch Event
Hilton Austin Downtown Salon F
Monday, March 16 12:30PM - 1:30PM
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Humanizing Digital
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 2
Monday, March 16 12:30PM - 1:30PM
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Art vs Purpose: Innovation in Marketing
Solo / Dual / Panel
JW Marriott Salon 3
Monday, March 16 12:30PM - 1:30PM
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Your Company’s Value Proposition Is Clear As Mud
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 3
Monday, March 16 12:30PM - 1:30PM
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Why Your Content Marketing Is Failing, and the Fix
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 3
Monday, March 16 3:30PM - 4:30PM
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The Science of Mind-Blowing Videos
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 2
Monday, March 16 3:30PM - 4:30PM
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How To Keep Your Social Media Game Sincere
Featured Session
Austin Convention Center Ballroom D
Monday, March 16 3:30PM - 4:30PM
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Apple, Marilyn and The Pope: Why Brands Need Tension
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 3
Monday, March 16 5:00PM - 6:00PM

Tuesday, March 17

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Mentor Session: Celina Rollon
Mentor Session
Courtyard Marriott Brazos I
Tuesday, March 17 11:00AM - 12:00PM
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New Earth: A Brand for the Year 2079
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 2
Tuesday, March 17 11:00AM - 12:00PM
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Where’s Waldo’s Voice: Social Media for Mascots
Solo / Dual / Panel
Hyatt Regency Austin Hill Country ABCD
Tuesday, March 17 11:00AM - 12:00PM
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Redefining Realness for Brands On Twitter
Solo / Dual / Panel
Hyatt Regency Austin Hill Country ABCD
Tuesday, March 17 12:30PM - 1:30PM
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Show and Smell: Marketing Experiences Beyond Visual
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 2
Tuesday, March 17 12:30PM - 1:30PM
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The Skinny on Sonic Logos (& Why You Need One Now)
Workshop
JW Marriott Room 303-304
Tuesday, March 17 3:30PM - 6:00PM
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Stubb’s BBQ: Cultivating a Cult Brand Meet Up
Meet Up
JW Marriott Room 508
Tuesday, March 17 3:30PM - 4:30PM
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Ecommerce: Why Location Is Still Everything!
Solo / Dual / Panel
Hyatt Regency Austin Zilker Ballroom 2
Tuesday, March 17 5:00PM - 6:00PM

Wednesday, March 18

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Branding Ovation: Advertising Creatives Talk Music
Solo / Dual / Panel
Austin Convention Center Room 11AB
Wednesday, March 18 11:00AM - 12:00PM
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Mad Men (and Women!) of Music
Solo / Dual / Panel
Austin Convention Center Room 10B
Wednesday, March 18 12:30PM - 1:30PM
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Untapped Opportunities in (Brand) Sync Placement
Solo / Dual / Panel
Austin Convention Center Room 10B
Wednesday, March 18 2:00PM - 3:00PM
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Step Into Christmas: What Music Brands Want
Solo / Dual / Panel
Austin Convention Center Room 10A
Wednesday, March 18 5:00PM - 6:00PM
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Music x Brands = Creative & $ Awesomeness
Solo / Dual / Panel
Austin Convention Center Room 17B
Wednesday, March 18 5:00PM - 6:00PM

Thursday, March 19

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Emerging Artists and the Retail Experience
Solo / Dual / Panel
Austin Convention Center Room 17B
Thursday, March 19 12:30PM - 1:30PM
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Why You Matter to Brands/Why Brands Matter to You
Solo / Dual / Panel
Austin Convention Center Room 10B
Thursday, March 19 2:00PM - 3:00PM
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At Some Point You Are Going To Need A Team
Solo / Dual / Panel
Austin Convention Center Room 9BC
Thursday, March 19 3:30PM - 4:30PM

Friday, March 20

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Do Artist Endorsement Deals Help Brands & Artists?
Solo / Dual / Panel
Austin Convention Center Room 10B
Friday, March 20 2:00PM - 3:00PM
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Amplifying Brands with Streaming
Solo / Dual / Panel
Austin Convention Center Room 18D
Friday, March 20 3:30PM - 4:30PM
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I've Got 99 Problems, But PR Ain't One
Solo / Dual / Panel
Austin Convention Center Room 11AB
Friday, March 20 3:30PM - 4:30PM
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DIY Screenprinting Tips & Tricks
Workshop
Austin Convention Center Artist Central in Ballroom E
Friday, March 20 5:00PM - 6:00PM

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo