2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

A Happy Marriage: How To Integrate Experts and UGC

Sunday, March 15
3:30PM - 4:30PM

Hyatt Regency Austin
Texas Ballroom 2-3
208 Barton Springs Rd

The debate around user-generated versus expert content has been a hot topic among content creators for years. Each one has its strengths and weaknesses, so which type of content should brands prioritize? The answer is you don’t have to choose: successful companies leverage both content types, creating a mutually beneficial relationship.

This panel will give business leaders, content strategists and marketers the chance to hear firsthand how three brands from food, travel and film successfully integrate user-generated and expert content to create dynamic platforms that build consumer trust and brand authority, as well as stimulate engagement.

The panelists will demonstrate how expert perspectives and UGC, including social media and user reviews, can differ drastically, highlighting reviews of local Austin hotels, restaurants and movies—asking the audience “who do you trust?”

Hashtags

#sxsw #PROvsUGC

Presenters

Arabella Bowen

Editor in Chief

Fodor's Travel

Matt Atchity

Editor in Chief

Rotten Tomatoes

Stacey Rivera

Digital Dir

Bon Appetit

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Content and Distribution
Level
Intermediate

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo