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Amplifying Brands with Streaming

Friday, March 20
3:30PM - 4:30PM

Austin Convention Center
Room 18D
Austin Convention Center

Brands utilize streaming music to amplify their identity and create engagement with their consumers. We will explore how companies integrate streaming music services as well as customized players to increase engagement and brand loyalty. Hear from streaming services, music discovery platforms and brands to discuss some of the innovative promotions they've been involved in. We'll also talk about the role of a curator for branded streaming campaigns.

Hashtags

#sxsw #Amplify

Presenters

MODERATOR

Craig Snyder

Dir Music Partnerships & Licensing

VL Group

Craig Snyder oversees music partnerships and licensing for VL Group, an integrated digital agency that delivers music and experiences. VL creates and delivers music campaigns and integrations for m...

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Jonathan Barnes

Dir of Partnerships

8tracks

Isaac Bess

Music Business Dev

YouTube

Isaac Bess started in the music business in 1994 at New York's famed Matador Records. After stints in Tokyo as a music journalist, and ten years in San Francisco at independent labels (Quannum Proj...

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