Your Company’s Value Proposition Is Clear As Mud
Monday, March 16
12:30PM - 1:30PM
Hyatt Regency Austin
Zilker Ballroom 3
208 Barton Springs Rd
Although it’s usually a challenge faced by early-stage companies, more often than not seasoned marketers at established companies have a hard time defining what their company actually brings to the market. Their value proposition is clear as mud or just plain weak.
How about your company? Could your mom tell what your company does better than your next 10 competitors? Could your prospective clients? Does your company's website clearly state your value proposition and what you offer to customers?
Because you rarely get a second chance to make a first impression, we'll take a closer look at how to identify, develop and communicate a compelling value proposition that will make your brand stand apart and help you optimize your digital marketing efforts.
As the VP of Marketing at Media Temple, a Los Angeles-based company providing premium web hosting, Jacob Shin oversees the company’s marketing strategy and the execution of all offline and online i...Show the rest
As the VP of Marketing at Media Temple, a Los Angeles-based company providing premium web hosting, Jacob Shin oversees the company’s marketing strategy and the execution of all offline and online initiatives.
Prior to joining Media Temple in May 2014, Shin was spearheading customer acquisition efforts at Newegg after serving as Head of Customer Acquisition at Savings.com, where he focused on high-volume paid search & CRM strategy, as well as conversion optimization for U.S.- and UK-based traffic. Before that, he successfully managed multi-million dollar demand-gen campaigns across finance and travel verticals for Low.com and Lowfares.com, respectively.Hide the rest