2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Your Company’s Value Proposition Is Clear As Mud

Monday, March 16
12:30PM - 1:30PM

Hyatt Regency Austin
Zilker Ballroom 3
208 Barton Springs Rd


Although it’s usually a challenge faced by early-stage companies, more often than not seasoned marketers at established companies have a hard time defining what their company actually brings to the market. Their value proposition is clear as mud or just plain weak.

How about your company? Could your mom tell what your company does better than your next 10 competitors? Could your prospective clients? Does your company's website clearly state your value proposition and what you offer to customers?

Because you rarely get a second chance to make a first impression, we'll take a closer look at how to identify, develop and communicate a compelling value proposition that will make your brand stand apart and help you optimize your digital marketing efforts.


#sxsw #valueprop


Jacob Shin

VP Mktg

Media Temple

As the VP of Marketing at Media Temple, a Los Angeles-based company providing premium web hosting, Jacob Shin oversees the company’s marketing strategy and the execution of all offline and online i...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Branding and Marketing

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo