2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Booming Media Brands Holding Onto Identity

Sunday, March 15
9:30AM - 10:30AM

Hyatt Regency Austin
Texas Ballroom 2-3
208 Barton Springs Rd


As the Renaissance of digital media companies continues, how do the keepers of the brand maintain its core identity while expanding and growing, both editorially and from a business perspective?

Join Mashable CMO, Stacy Martinet, Refinery29 EVP Marketing & Strategy, Patrick Yee, Global VP of Marketing at Vox, Jonathan Hunt, in a conversation with AdAge's Michael Sebastian as they break down how to maintain and monetize an evolving brand.


#sxsw #NextGenMedia


Jonathan Hunt

VP of Global Mktg

Vox Media Inc

Jonathan Hunt is the Global VP of Marketing at Vox Media where he leads audience development and distribution, co-sales partnerships, paid media strategy, and comms. Prior to joining Vox, Jonathan ...

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Michael Sebastian



Michael Sebastian covers digital and traditional media, the trends affecting them and their fight over both advertising dollars and the attention of readers and viewers. In covering the evolving me...

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Patrick Yee

EVP Mktg & Strategy


Patrick is the EVP of Marketing and Strategy at Refinery29. Prior to Refinery29, Patrick was Founder and President of Shopflick, a venture-capital backed shopping site sold to Sugar Publishing in 2...

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Stacy Martinet


Mashable Inc

Stacy Martinet is the Chief Marketing Officer of Mashable and sits on the company’s Operating Committee, which directs the company’s strategy, planning and operations. Stacy leads integrated market...

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