2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

New Earth: A Brand for the Year 2079

Tuesday, March 17
11:00AM - 12:00PM

Hyatt Regency Austin
Zilker Ballroom 2
208 Barton Springs Rd

Our presentation is based on a design fiction experiment that explores the edges of branding, synthetic biology and personal identity in the wake of an environmental catastrophe. We have created a world where temperatures are sub-zero, transportation is difficult and survival is every day's adventure. For this world, brands have consolidated and evolved to offer a full identity, a sense of belonging to a tribe, all of this through products and services geared towards survival, and also entertainment. This new brand we designed not only has a full identity (name, logo, marketing channels, supply chain, services,...) but it is also a flexible maker platform in which everyone can design and grow his own clothes, devices and objects. It is a "tribe" that offers survival & excitement in an era where implantable chips, synthetic biology and virtual reality are common across all aspects of life.

Hashtags

#sxsw #2079brand

Presenters

Nick Dupey

Sr design lead

IDEO

Nick is currently a Senior Design Lead at IDEO Boston where he focuses on storytelling, brand, innovation design and graphic design. Nick studied design and painting the University of Tennessee and...

Show the rest

Rodrigo Martinez

Life Sciences Chief Strategist

IDEO

Rodrigo Martinez is passionate about the crossroads of design + biology at all scales. As Life Sciences Chief Strategist at IDEO he tackles some of the most interesting challenges in service design...

Show the rest

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Branding and Marketing
Level
Intermediate

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo