New Earth: A Brand for the Year 2079
Tuesday, March 17
11:00AM - 12:00PM
Hyatt Regency Austin
Zilker Ballroom 2
208 Barton Springs Rd
Our presentation is based on a design fiction experiment that explores the edges of branding, synthetic biology and personal identity in the wake of an environmental catastrophe. We have created a world where temperatures are sub-zero, transportation is difficult and survival is every day's adventure. For this world, brands have consolidated and evolved to offer a full identity, a sense of belonging to a tribe, all of this through products and services geared towards survival, and also entertainment. This new brand we designed not only has a full identity (name, logo, marketing channels, supply chain, services,...) but it is also a flexible maker platform in which everyone can design and grow his own clothes, devices and objects. It is a "tribe" that offers survival & excitement in an era where implantable chips, synthetic biology and virtual reality are common across all aspects of life.
Sr design lead
Nick is currently a Senior Design Lead at IDEO Boston where he focuses on storytelling, brand, innovation design and graphic design. Nick studied design and painting the University of Tennessee and...Show the rest
Nick is currently a Senior Design Lead at IDEO Boston where he focuses on storytelling, brand, innovation design and graphic design. Nick studied design and painting the University of Tennessee and worked for 3 years at the sustainable design firm Tricycle. He then turned his attention to his own art collective and music design firm called Young Monster. Over the years Nick has worked across a multitude of industries, including media and entertainment, pharmaceutical, consumer goods, finance & government service. He specializes in designing for complex communications, organizational and branding challenges, and likes taking a hands-on approach to every project. He has received awards from the Print, Type Directors Club, How, & Communication Arts and has put out one garage punk record with his band Giant Tiger. His work has been displayed in numerous gallery and print publications throughout the world, including the Cooper-Hewitt National Design Museum and Eye Magazine.Hide the rest
Life Sciences Chief Strategist
Rodrigo Martinez is passionate about the crossroads of design + biology at all scales. As Life Sciences Chief Strategist at IDEO he tackles some of the most interesting challenges in service design...Show the rest
Rodrigo Martinez is passionate about the crossroads of design + biology at all scales. As Life Sciences Chief Strategist at IDEO he tackles some of the most interesting challenges in service design in health care, life sciences, wellness, financial services and other industries. With his colleagues in Boston, Rodrigo is also experimenting different approaches to design with living organisms.
Rodrigo learned to love science-by-doing at the Exploratorium in San Francisco - first as a seven-year-old, and later working there as a teenager. Before joining IDEO, he was a principal with The Boston Consulting Group in the health care practice. With Juan Enriquez, Rodrigo co-founded Harvard Business School’s Life Sciences Project and coined the term ‘bioeconomy’ in a series of papers and articles starting in 1997. In 2003, he co-published the first global genetic data map selected by Rem Koolhaas to be part of a WIRED’s ‘Ultimate Atlas for the XXI Century.’Hide the rest