New Earth: A Brand for the Year 2079
Our presentation is based on a design fiction experiment that explores the edges of branding, synthetic biology and personal identity in the wake of an environmental catastrophe. We have created a world where temperatures are sub-zero, transportation is difficult and survival is every day's adventure. For this world, brands have consolidated and evolved to offer a full identity, a sense of belonging to a tribe, all of this through products and services geared towards survival, and also entertainment. This new brand we designed not only has a full identity (name, logo, marketing channels, supply chain, services,...) but it is also a flexible maker platform in which everyone can design and grow his own clothes, devices and objects. It is a "tribe" that offers survival & excitement in an era where implantable chips, synthetic biology and virtual reality are common across all aspects of life.
Presenters
Nick Dupey
Sr design lead
IDEO
Nick is currently a Senior Design Lead at IDEO Boston where he focuses on storytelling, brand, innovation design and graphic design. Nick studied design and painting the University of Tennessee and...
Show the restRodrigo Martinez
Life Sciences Chief Strategist
IDEO
Rodrigo Martinez is passionate about the crossroads of design + biology at all scales. As Life Sciences Chief Strategist at IDEO he tackles some of the most interesting challenges in service design...
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