Why Your Content Marketing Is Failing, and the Fix
Monday, March 16
3:30PM - 4:30PM
Hyatt Regency Austin
Zilker Ballroom 3
208 Barton Springs Rd
The idea that brands and marketers invest the time and energy into crafting high-quality, engaging content for their communities is powerful and remains a valuable opportunity. But the truth is that most content marketing fails, and we are all too familiar with the frustrations of defining and achieving success for our content campaigns.
Content marketers today have the responsibility of an editor but without the newsroom, or the audience to support them. The terms of engagement are not fair, and it’s a double standard that many marketers don’t anticipate at the outset.
This presentation looks at strategies that content marketers need to keep in mind from the outset, from effective editorial strategy and promotion to setting and tracking to meaningful goals. Josh Kerr, CEO of Written.com will discuss how audience development is rapidly evolving to become an asset for marketers, while Joseph Miller, SEO Manager of HomeAway.com discusses their content strategies and campaigns.
Americas SEO Mgr
Joseph Miller is the North America SEO Manager for HomeAway.com, where he oversees the company's SEO and Content Marketing strategies and execution, including VRBO.com and BedAndBreakfast.com. Prio...Show the rest
Joseph Miller is the North America SEO Manager for HomeAway.com, where he oversees the company's SEO and Content Marketing strategies and execution, including VRBO.com and BedAndBreakfast.com. Prior to joining HomeAway.com, he was a product manager for Business Wire and as Marketing Director for the Denmark-based creative digital agency, The Plant.Hide the rest