2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

En Vogue: Blurring the Line Between Brands and Tech

Friday, March 13
12:30PM - 1:30PM

JW Marriott
Room 205
110 E 2nd St

ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.

Brand matters. As we’ve seen on TV, even a $20 Casio watch will excite people if it has an Apple sticker on it. In her talk, leading wearable technology and fashion expert Jennifer Darmour ...

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Jennifer Darmour

Sr Creative Dir

Chrono Therapeutics

Ms. Darmour has almost 20 years of technology product and UX design
experience in the consumer and wearables space. She held design leadership
roles and directed teams toward award winning new and ...

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Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Fashion and Wearable Tech

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