Ecommerce: Why Location Is Still Everything!
Tuesday, March 17
5:00PM - 6:00PM
Hyatt Regency Austin
Zilker Ballroom 2
208 Barton Springs Rd
Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits. But Wharton prof and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we live in.
Anyone can buy jeans online, but the likelihood we will depends significantly on where we live. The presence of stores nearby, trendy neighbors, and local sales taxes, etc., play a critical role in our online buying decisions as does where we live and whom we live next to.
Bell’s talk offers a fascinating look at online commerce and retailing through his years of research, investing, and advising. His GRAVITY framework is a practical tool that uses basic human behaviors and location-based conditions to explain how the real and virtual worlds intersect. Entrepreneurs, students, and investors will all benefit from understanding how and why we use the Internet to search, shop, and sell.
Xinmei Zhang & Yongge Dai Professor at the Wharton School of the University of Pennsylvania
Innovation Group/The Wharton School/University of Pennsylvania
David is a Prof. at the Wharton School at UPenn & an expert in consumer shopping behavior. His research explains how we use the Internet to search and shop, & why this depends largely on where we l...Show the rest
David is a Prof. at the Wharton School at UPenn & an expert in consumer shopping behavior. His research explains how we use the Internet to search and shop, & why this depends largely on where we live, & on our physical world circumstances. His research on traditional retailing explains unplanned purchasing and impulse buying, how consumers select stores, why shoppers form reference pts for price and promotion activities, & the effect of structural factors on consumer shopping strategies.
An award-winning teacher, David developed Wharton’s first course on Digital Marketing and E-Commerce that he teaches at Wharton. He is the Acad. Dir. for Wharton’s Advanced Mgmt. Program & teaches the course An Introduction to Marketing via Coursera.org to over 100,000 students worldwide as well as a Sirius XM radio show on Retailing Issues.
David holds a Ph.D. from Stanford Univ., an MS in Statistics from Stanford Univ., an MA from the UPenn, and an M.Com & B.Com from the Univ. of Auckland, NZ.Hide the rest