Culture Trumps Advertising Every Time
Saturday, March 14
5:00PM - 6:00PM
Hyatt Regency Austin
Texas Ballroom 1
208 Barton Springs Rd
Most brand stewards are spending an inappropriate amount of time and money on their advertising while largely ignoring their most important owned asset - their culture. From HR marketing that attracts the right talent, to appropriate training and retention programs, marketing leaders need to turn their creative firepower and media dollars inward to build an insanely passionate workforce. Brand leaders from the most iconic businesses on the planet do not delegate this responsibility to HR or Operations or other lower level managers. Learn how, and why, the best brands prioritize internal marketing and view their culture as a more powerful tool than their marketing communications.
Chris is a proven marketer of Fortune 100 brands. He has nearly 20 years experience across the full range of multi-channel marketing solutions, with particular emphasis on CRM (customer relationshi...Show the rest
Chris is a proven marketer of Fortune 100 brands. He has nearly 20 years experience across the full range of multi-channel marketing solutions, with particular emphasis on CRM (customer relationship management), digital and loyalty marketing. Chris has tremendous experience helping clients such as Best Buy, Macy's, HEB, Famous Footwear, etc. increase traffic, basket size, and margin as well as improving marketing ROI by repurposing traditional media dollars for more meaningful customer engagement tactics.
Regardless of client or industry, Chris relies on actionable insights to compliment traditional advertising with emerging media to build stronger brands, amplify competitive differentiators and navigate rapidly changing consumer preferences.
• President Watermark Advertising Design
• SVP, Retail Practice Leader at RAPP, Dallas.
• Prior to joining RAPP, Chris worked client-side holding various marketing management positions for The Home Depot and John Deere.
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