2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Culture Trumps Advertising Every Time

Saturday, March 14
5:00PM - 6:00PM

Hyatt Regency Austin
Texas Ballroom 1
208 Barton Springs Rd

Most brand stewards are spending an inappropriate amount of time and money on their advertising while largely ignoring their most important owned asset - their culture. From HR marketing that attracts the right talent, to appropriate training and retention programs, marketing leaders need to turn their creative firepower and media dollars inward to build an insanely passionate workforce. Brand leaders from the most iconic businesses on the planet do not delegate this responsibility to HR or Operations or other lower level managers. Learn how, and why, the best brands prioritize internal marketing and view their culture as a more powerful tool than their marketing communications.


#sxsw #cultideas


Chris Kneeland


Cult Collective

Chris is a proven marketer of Fortune 100 brands. He has nearly 20 years experience across the full range of multi-channel marketing solutions, with particular emphasis on CRM (customer relationshi...

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