When Humor Is More Powerful Than the Truth
Sunday, March 15
11:00AM - 12:00PM
Hyatt Regency Austin
Texas Ballroom 4-7
208 Barton Springs Rd
Media, marketers, politicians and people can shout all they want, but honey (and humor) draws more bees than vinegar. Some have figured this out, but does using humor really get their message across?
This session will provide an in-depth look at why humor is such a powerful messaging tool and will explore: whether humor actually helps us to understand reality or if it's distorting it, the reason why humor works for getting messages across in today's partisan society, the importance Millennials place on a sense of humor, what the large-scale success of comedy news/satire shows like The Daily Show and Last Week Tonight say about society, as well as the reason why certain people and brands just aren't funny.
Ben Huh is the Founder and CEO of Cheezburger. The former journalist turned successful entrepreneur has been credited with pioneering Internet culture as entertainment and bringing Internet memes t...Show the rest
Ben Huh is the Founder and CEO of Cheezburger. The former journalist turned successful entrepreneur has been credited with pioneering Internet culture as entertainment and bringing Internet memes to the mainstream.
Since first acquiring I Can Has Cheezburger? in 2007, Huh has grown the media company to now include more than 50 online humor sites that generate more than 200 million page views monthly. His Internet culture empire includes popular sites such as FAIL Blog, The Daily What, Know Your Meme and Memebase. Cheezburger has also released five books, two of which are New York Times bestsellers, and was the focus of the LOLwork reality television series, which aired on the Bravo network in 2012.
As an industry expert, Huh has been tapped to speak on numerous panels at leading conferences including SXSW, TEDx, Ad Age Digital SF, Engadget Expand and Web Summit. He is also a Co-Founder of Circa, an online journalism startup which re-imagines the way people will consume news.Hide the rest