2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Neuroplasticity and Tech: Why Brands Have to Change

Friday, March 13
11:00AM - 12:00PM

Hyatt Regency Austin
Hill Country ABCD
208 Barton Springs Rd


With the major shifts of the web, social media and mobile, and the levels of messaging they've ushered in, the nature and pace of change heralded by the age of technology is unprecedented.

Since every new experience changes our brains, we set out to explore the question: What is looking at our inbox and phone 100s of times a day doing to our heads and, importantly, what does this ‘hyperstimulation’ mean for attention spans, cognition and brand recall?

We will get specific about the concept of ‘neuroplasticity’ and share our latest research on how technology is fundamentally altering the way we connect. Working with neuroscience experts, we explore the challenge to marketers in the digital age – whether technology represents a new way of communicating, or if it requires us to communicate in new ways.

As technology continues to dominate our lives, we will discuss our evolving relationship with it – and the ways in which brands can ensure they play a positive role in this process.


#sxsw #neurobrand


Dan Machen

Innovation Dir


Dan joined Hey Human – a London creative agency – in 2007 as a Senior Planner and now drives their strategic vision as Director of Innovation.

Across his 18 year career, Dan has had varied roles ...

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Felix Morgan



Felix works in strategic innovation for a group of UK creative agencies called HeyHuman. He has over 4 years experience advising blue chip clients (Sony, Unilever, Mars, Mondelez, etc) on the relat...

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