2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Building an Army of Brand Advocates

Friday, March 13
12:30PM - 1:30PM

Hyatt Regency Austin
Hill Country ABCD
208 Barton Springs Rd

Tech companies may be cutting edge when it comes to technology, but when it comes to mobilizing an army of brand advocates they have much to learn. Join senior executives from Virgin America, Change.org, and World Wildlife Fund to see how some of the world’s most innovative brands are engaging customers in strategic brand advocacy, and cultivating brand evangelists.


#sxsw #brandarmy


Abby Lunardini

VP of Brand Mktg & Comm

Virgin America

Amanda Levy

VP of Biz Dev


Terry Macko

SVP of Mktg & Communications

World Wildlife Fund

Terry leads overall marketing and strategic communications for WWF. This includes managing and growing the base of 1.2 million WWF members in the United States through direct marketing, online init...

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