2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Where’s Waldo’s Voice: Social Media for Mascots

Tuesday, March 17
11:00AM - 12:00PM

Hyatt Regency Austin
Hill Country ABCD
208 Barton Springs Rd


What if you had 140 characters to say something amazing, but you had to say it like a duck or a mute red-and-white striped traveller? Such is the struggle of the brand mascot. And what a glorious struggle it is.

It’s a new era for brand mascots, thanks to Twitter, Facebook, Vine, Instagram and more. Today, mascots can explore a full range of traits and behaviors – everything from taking selfies to making pop-culture references – and interact with consumers in a way that they never could in TV, radio or print. It’s a fun era too, where brand mascots focus on building dynamic relationships and soft selling, rather than simply shilling.

This panel will reveal the secrets of notorious brand mascots with advice from the social media voices behind the mascots for two leading brands. If you’re considering creating an online mascot, don’t miss it.


#sxsw #SMmascots


Ashley Callahan

Content Strategy & PR Mgr


Kip Havel

VP of Comms & Content Mktg


Kip Havel has more than 16 years of experience in communications and marketing. In his position as Vice President of Communications and Content Marketing at Aflac, he is responsible for the company...

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V Murali

Head of Digital Analytics & Advertising

Hill+Knowlton Strategies

Murali is a Senior Vice President and the Global Digital Chief of Staff at Hill+Knowlton Strategies. He devises strategies for and leads execution of digital and social media campaigns across H+K’s...

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Branding and Marketing

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