2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

At Some Point You Are Going To Need A Team

Thursday, March 19
3:30PM - 4:30PM

Austin Convention Center
Room 9BC
Austin Convention Center

There are many services who can help an artist go from point A to point B in their career path. But then what? Artists need to get visibility via playing opportunities, blogs, publications, radio, and licensing in order to get to point C and beyond. Find out the "must have" marketing tools that can help bring an artist from A to B, and best practices to get in front of potential "team members" (labels, managers, agents, publicists, festival talent buyers, bloggers, licensing companies, etc.). Learn what these "team members" want to see before deciding they will help expose your music or work with you to take you to point C and beyond.


#sxsw #NeedATeam



Lou Plaia



In 2006, Plaia co-founded ReverbNation, which provides over 3.5 million music industry professionals — artists, managers, labels, venues, festivals/tours — with powerful, easy-to-use technology to ...

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Sharon Jennings

VP, Music & Mktg

APM Music

Jen Appel

CEO & Pub Dir

The Catalyst Publicity Group LLC

CEO & Publicity Director, Jen Appel is no stranger to the PR world. During her time at Indiana University, Appel worked at several PR firms in South Florida assisting with event marketing, product ...

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Eric McLellan

Dir of A&R

Sire Records

Eric McLellan began working in the music industry as an intern at Universal Motown Records in 2004. Upon graduating college, Eric worked at Sony Music in Creative Services and Video Production for ...

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