2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Music x Brands = Creative & $ Awesomeness

Wednesday, March 18
5:00PM - 6:00PM

Austin Convention Center
Room 17B
Austin Convention Center

There is so much opportunity for music in advertising, beyond the now-traditional usages as music licensing and original music. There are unique opportunities, such as branded content, branded partnerships, and experiential, that lay at the intersection of brands/bands/audience. Discover the content/ad/value proposition that's created and how it can benefit all parties at the table.

Hashtags

#sxsw #XBrands

Presenters

MODERATOR

Eric Johnson

SVP, Exec Music Producer

McCann

Eric David Johnson (aka DJ Bunny Ears): though truly rooted as an independent artist/musician, Eric is an award-winning music supervisor/music producer, advertising industry veteran with 14+ years ...

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Jon Vanhala

Partner

Crossfade/ Thesis Ventures

John Pantle

Agent

Agency for the Performing Arts

Dan Gross

CMO/Dir of Partnerships

The Wild Honey Pie

Details

Access
Music Badge, Platinum Badge, Artist Wristband
Type
Solo / Dual / Panel
Theme
Branding
Level
Advanced

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo