Why You Matter to Brands/Why Brands Matter to You
Is a record deal still the end game for artists? Does landing “the deal” signify an artist has made it? With so many platforms to share their music with the world, are brand deals as aspirational as label deals for independent artists? Marketers are just beginning to understand the value of music for driving business. Beyond a soundtrack to an ad, the strategic use of music extends the reach of a campaign, and deepens consumer engagement. For an artist, the exposure gained by having their music score a campaign, across geographies and media channels can be the break they need to propel their careers to the next level. Join us to discuss the value of a brand deal from both perspectives.
Presenters
Eric Sheinkop
Board
MUMZY
Eric Sheinkop is Co-Founder and CEO of Music Dealers (musicdealers.com), a global music licensing tech company that has disrupted the traditional music industry model to create a new route for arti...
Show the restWendy Colonna
Artist
Wendy Colonna Music
Maureen Traynor
Branded Experiences Lead/NA
Spotify
Diane Andreoni
Sr Creative Dir, Global Mktg
McDonald's Corporation
Senior Creative Director, McDonald's Corporation from 1999 – Present (15 years)
Group Creative Director, Frankel & Co. from 1984 – 1999 (15 years)
Received her BFA The School of the Art Inst...
Show the rest