2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Why You Matter to Brands/Why Brands Matter to You

Thursday, March 19
2:00PM - 3:00PM

Austin Convention Center
Room 10B
Austin Convention Center

Is a record deal still the end game for artists? Does landing “the deal” signify an artist has made it? With so many platforms to share their music with the world, are brand deals as aspirational as label deals for independent artists? Marketers are just beginning to understand the value of music for driving business. Beyond a soundtrack to an ad, the strategic use of music extends the reach of a campaign, and deepens consumer engagement. For an artist, the exposure gained by having their music score a campaign, across geographies and media channels can be the break they need to propel their careers to the next level. Join us to discuss the value of a brand deal from both perspectives.



Eric Sheinkop



Eric Sheinkop is Co-Founder and CEO of Music Dealers (musicdealers.com), a global music licensing tech company that has disrupted the traditional music industry model to create a new route for arti...

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Wendy Colonna


Wendy Colonna Music

Maureen Traynor

Branded Experiences Lead/NA


Diane Andreoni

Sr Creative Dir, Global Mktg

McDonald's Corporation

Senior Creative Director, McDonald's Corporation from 1999 – Present (15 years)

Group Creative Director, Frankel & Co. from 1984 – 1999 (15 years)

Received her BFA The School of the Art Inst...

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Music Badge, Platinum Badge, Artist Wristband
Solo / Dual / Panel

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