2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Mastering Adaptive Marketing in a Real-Time World

Friday, March 13
3:30PM - 4:30PM

Hyatt Regency Austin
Hill Country ABCD
208 Barton Springs Rd

Social media has changed the game for marketers. Most marketers are well versed in how to plan brand activity months or a year in advance—but the new digital landscape means that brands need to be on, and communicating, all the time.
Brands that have taken to the new environment quickly have adopted adaptive marketing. But many marketers and agency partners remain unclear about a brand’s role in evolving consumer conversations across the digital media landscape.
In this panel we’ll answer these marketers most common question: what is adaptive marketing and why do brands need it?
Leading adaptive marketing experts will discuss what they’ve learned from running adaptive marketing initiatives with big and small campaigns over the last 18 months and their successes. The panel will also outline what capabilities are required to make this form of marketing an integral part of the broader brand marketing efforts.
Presented by Visible Measures.


#sxsw #VMCSXSW


Billie Goldman

Co-Mktg Mgr


Chris Perry

Pres, Digital

Weber Shandwick

Matt Soldan

EVP, Exec Creative Dir-North America

Team Detroit

Matt Soldan is the Executive Creative Director at Team Detroit overseeing Ford North America. Matt’s team is charged with keeping America’s #1 auto brand on air, online and in the conversation. He ...

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Seraj Bharwani

Chief Analytics Officer

Visible Measures


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Branding and Marketing

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