2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Market to Win: Success The Era of Engagement

Sunday, March 15
11:00AM - 12:00PM

Hyatt Regency Austin
Hill Country ABCD
208 Barton Springs Rd

The way companies interact with customers has changed forever. In this new world of extraordinary information access, customers are empowered to direct their own purchasing journeys. And they are forming opinions, drawing conclusions and influencing others well before they are interacting with brands. So the seminal question is: how do marketers win in this dynamic and challenging world? The difference between winning and losing is one thing: engagement. Marketers today must create continuous and personalized relationships at scale with proven impact. No easy challenge given the proliferation of digital channels and the expectation that digital marketing do no harm. Join us as Marketo CMO Sanjay Dholakia shares his insights on what success looks like in this new age of engagement. Presented by Marketo


#sxsw #eraengage


Sanjay Dholakia

Chief Mktg Officer



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