Luxury brands are some of the most complicated brands in the world to advertise for. So, how can you make sure that you consumer really cares about what you are saying? The best way is to create a range of content that is made up of interesting, authentic, and consistent material. That way, people can self-select the content that they enjoy to build their very own personal mosaic. This talk explores how Lincoln has developed their content with a mosaic mindset, how to keep it consistent across multiple platforms, and how to keep things personal.

Presented by Hudson Rouge