2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Mosaic Mindset: Building Luxury Brands

Friday, March 13
5:00PM - 6:00PM

Palm Door on Sixth
Main Stage
508 E 6th St

Luxury brands are some of the most complicated brands in the world to advertise for. So, how can you make sure that you consumer really cares about what you are saying? The best way is to create a range of content that is made up of interesting, authentic, and consistent material. That way, people can self-select the content that they enjoy to build their very own personal mosaic. This talk explores how Lincoln has developed their content with a mosaic mindset, how to keep it consistent across multiple platforms, and how to keep things personal.

Presented by Hudson Rouge

Hashtags

#sxsw #Lincoln

Presenters

Jon Pearce

EVP & Global Chief Creative Officer

Hudson Rouge

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Branding and Marketing
Level
Intermediate

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsor

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