2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Why Brands Can't Afford To Ignore Millennials

Sunday, March 15
5:00PM - 6:00PM

JW Marriott
Room 206
110 E 2nd St


Brands know they can’t afford to ignore the millennial female shopper. That’s all good, but there needs to be a new kind of marketing language and approach. If they want to reap the rewards of a loyal consumer AND brand advocate, they must treat this unique customer differently than generations past. Grounded in the insights of Refinery29's first installment of the research study dubbed "Her Brain On Digital" and powered by years of expertise in engaging this audience, this discussion will look inside the mind of the millennial-minded woman. The learnings touch on everything from shopping habits and digital behaviors to the fascinating cycle of inspiration, exploration, and transaction. Marketers will benefit from tangible examples of how the power of digital has created a new breed of brand relevance and lust.


#sxsw #SXstyle


Melissa Goidel

Chief Revenue Officer


Melissa Goidel joined Refinery29 as CRO with more than 15 years of digital and 20 years of management experience. Goidel started her digital career at Yahoo, overseeing Yahoo Financial Services Sal...

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