2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Turning Talent into Rockstars

Saturday, March 14
12:30PM - 1:30PM

JW Marriott
Salon 5-6
110 E 2nd St

In today’s new talent economy, high-potential talent is instinctively drawn to the world of startups and Internet giants, where the individual is king and creative thinking and entrepreneurial spirit rule. Top talent rejects established companies where they feel there’s little opportunity to shine or affect change. At the same time, the talent pool is shrinking, making it harder for companies to hire their way to the future. How do we adapt to this new environment? In this talk, Bonin Bough, VP of Global Media and Consumer Engagement at Mondel z International, will discuss why it’s critical for large companies to start turning their own talent into rockstars in order to compete.


#sxsw #NewTalent


Bonin Bough at SXSW

Bonin Bough

VP Global Media & Consumer Engagement

Mondelez Global LLC

Magazine fanatic, lego advocate and focused on 140 char - VP of Global Media and Consumer Engagement at Mondel z International.


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