Do Artist Endorsement Deals Help Brands & Artists?
In North America alone last year corporations spent $1.4 Billion USD sponsoring musicians, festivals and music related activations. These brands measure the return on investment of every penny they spend in their business but for these endorsements, often their biggest marketing dollar outlays of the year, there is very little data and information about the impact these deals have on the artist and back on the brand.
Presenters
Alex White
CEO
Next Big Sound
Alex White co-founded Next Big Sound in 2008, while in his last semester at Northwestern University. The analytics service measures daily music consumption and purchase decisions around the globe. ...
Show the restJack Horner
Creative Dir
Frukt
Details
Access
Music Badge, Platinum Badge, Artist Wristband
Type
Solo / Dual / Panel
Theme
Branding
Level
Intermediate
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