Jessica Novak is the Content Strategist at Refinery29, the largest independent fashion and style website in the United States, as well as the fastest growing media company on the Inc. 500 list. She works closely with Refinery29's editorial team to build a collaborative, data-driven culture that has resulted in year over year traffic per story growth of over 100%. She oversees initiatives such as AB headline and image testing, email strategy, and expanding R29's viral reach and is also the editor of the Refinery29 Intelligence blog, a platform for sharing R29's learnings and best practices around creating and distributing quality content. Prior to Refinery29, Jessica worked as the Senior Marketing Manager for Stylitics, a virtual closet website and analytics provider, and on the Marketing Strategy team at Bloomingdale's. She has a degree from Northwestern University.