2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Humanizing Digital

Monday, March 16
12:30PM - 1:30PM

Hyatt Regency Austin
Zilker Ballroom 2
208 Barton Springs Rd

Finding Love in a World of Likes: It’s loud out there. Blogs, tweets, likes, videos, stories, sponsored ads, people, pokes, apps, friends and followers are all simultaneously competing for our attention — often before we’re even out of bed. We hit the “like” button, but what does this mean? Likes are ubiquitous. What must be done then, to create amazing experiences that are truly loved?

Google’s Waze makes navigating traffic fun and Lippincott captured the "heart" of the Southwest Airlines brand. Man Made Music uses sound and music to help consumers fall in love with brands like AT&T, and Charles Trippy unabashedly shares his life and day-to-day activities with half a million people. These are experiences that go beyond “like.”

Join us for a discussion rooted in love: How digital experiences can show empathy, how they anticipate human needs and what actually makes them human. Be inspired to create experiences people love, and can’t live without.


#sxsw #humantech


Abigail Posner

Head of Strategic Planning


Abigail joined Google 2 years ago to head up the Strategic Planning Practice for the Agency team. She works closely with the advertising and marketing communities to help develop their strategic an...

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Charles Trippy


Internet Killed Television

Joel Beckerman

Founder & Lead Composer

Man Made Music

Hailed as “equal parts Philip Glass and Don Draper” by Details Magazine, Joel Beckerman is a pioneer of sound and music and its transformative power. As the founder of Man Made Music, a company spe...

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Randall Stone

Sr Partner/Dir of Experience Innovation


Randall is a senior partner based in Lippincott’s New York office where he heads the firm’s experience innovation group and serves on the Lippincott Management Team. He is an architect and consulta...

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