Monday, March 16
12:30PM - 1:30PM
Hyatt Regency Austin
Zilker Ballroom 2
208 Barton Springs Rd
Finding Love in a World of Likes: It’s loud out there. Blogs, tweets, likes, videos, stories, sponsored ads, people, pokes, apps, friends and followers are all simultaneously competing for our attention — often before we’re even out of bed. We hit the “like” button, but what does this mean? Likes are ubiquitous. What must be done then, to create amazing experiences that are truly loved?
Google’s Waze makes navigating traffic fun and Lippincott captured the "heart" of the Southwest Airlines brand. Man Made Music uses sound and music to help consumers fall in love with brands like AT&T, and Charles Trippy unabashedly shares his life and day-to-day activities with half a million people. These are experiences that go beyond “like.”
Join us for a discussion rooted in love: How digital experiences can show empathy, how they anticipate human needs and what actually makes them human. Be inspired to create experiences people love, and can’t live without.
Head of Strategic Planning
Abigail joined Google 2 years ago to head up the Strategic Planning Practice for the Agency team. She works closely with the advertising and marketing communities to help develop their strategic an...Show the rest
Abigail joined Google 2 years ago to head up the Strategic Planning Practice for the Agency team. She works closely with the advertising and marketing communities to help develop their strategic and creative efforts for the digital space. While at Google, she has also launched an industry-first thought leadership series on human beings' deep, emotional relationships with the digital space: Humanizing Digital. Prior to joining Google, Abigail was EVP, Strategy Director at Publicis NY, and Director of Brand Planning at DDB New York.
Abigail publishes and speaks regularly. In addition to her daily blog, Beautyskew, she has published in Fast Company, WARC and Ad Age among others, and has spoken at key conferences including: PSFK, SXSW and C2MTL. She has been featured in a host of publications including: Business Insider, Huffington Post, La Presse, CNBC. & PSFK.
She sits on World Design Capital Selection Committee, Jay Chiat Awards Judging committee 2014, and on the board of FAWN, MiHide the rest
Internet Killed Television
Founder & Lead Composer
Man Made Music
Hailed as “equal parts Philip Glass and Don Draper” by Details Magazine, Joel Beckerman is a pioneer of sound and music and its transformative power. As the founder of Man Made Music, a company spe...Show the rest
Hailed as “equal parts Philip Glass and Don Draper” by Details Magazine, Joel Beckerman is a pioneer of sound and music and its transformative power. As the founder of Man Made Music, a company specializing in sonic branding, he created original scores for over 50 television series and specials, including Super Bowl on NBC, “Entertainment Tonight,” ESPN Film “30 for 30,” and “Anthony Bourdain: No Reservations.”
Interweaving music, strategy and popular culture, Joel is dedicated to telling compelling stories and impacting our everyday experiences with music and sound. For this work, Fast Co. magazine has honored him as one of their “Most Creative People in Business 1000” and Man Made Music one of their “Most Innovative Companies” in music.
Joel has worked with John Legend, will.i.am, Moby, OK Go, Morgan Freeman, and legendary composer John Williams and developed unique and signature sonic branding programs for global giants such as Disney, Mercedes, AT&T, and Southwest Airlines.Hide the rest
Sr Partner/Dir of Experience Innovation
Randall is a senior partner based in Lippincott’s New York office where he heads the firm’s experience innovation group and serves on the Lippincott Management Team. He is an architect and consulta...Show the rest
Randall is a senior partner based in Lippincott’s New York office where he heads the firm’s experience innovation group and serves on the Lippincott Management Team. He is an architect and consultant with 30 years of experience in developing unique retail and hospitality brand identity, design, and customer experience.
His experience in the industry ranges from creation of experiential flagships and new prototype concept designs to comprehensive retail strategies and experience innovations. In addition Randall has helped pioneer Lippincott’s digital experience flipbook and sensory branding capabilities.
Previously, Randall was the senior environmental design director at Interbrand in New York. In 2010 and 2012, he was named to DDI Portfolio Awards’ annual list of top “retail design influencers.” He is currently on the editorial board of VMSD magazine and has spoken at Rhode Island School of Design, Harvard University, IRDC, Globalshop, and POPAI Brazil.Hide the rest