2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

No Additives or Ads: Mr P Terry On Modern WOM

Sunday, March 15
3:30PM - 4:30PM

Hyatt Regency Austin
Texas Ballroom 1
208 Barton Springs Rd

Join us as we inspect the successful word-of-mouth advertising world from P. Terry’s. Ever since the opening of the first P. Terry’s Burger Stand in 2005, Mr. Terry has not once utilized mass advertising and P. Terry’s now has 9 locations. That's real money, folks. Mr. Terry’s modern approach to business is simple: he spends extra on fresh product, instead of spending exorbitant amounts on advertising. Mr. Terry’s solution to the depersonalization of business (and food) is as easy and innocent an answer as any – he has removed the middleman entirely. Patrick Terry has stood in the face of big advertising and chosen his consumer above all. Please join us for an informative and entertaining core conversation with Austin’s very own beloved Patrick Terry and learn a little more about your favorite or new favorite burger stand. Is this madness pure luck, or the new WOM model thanks to social media? We welcome a lively debate and Q&A!


#sxsw #noads


Heather Carmichael


Kelleher Communications Inc

Heather Carmichael is CEO of Kelleher Communications, a business-consulting firm that specializes in managing startup growth, media relations, and guerrilla business development. She works with org...

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Patrick Terry

Co-Founder & CEO

P Terry's Burger Stand

With a background in advertising and marketing, Patrick Terry, along with his wife Kathy founded P. Terrys 9 years ago on the premise that fast food could be of quality and still be affordable to t...

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