Join us as we inspect the successful word-of-mouth advertising world from P. Terry’s. Ever since the opening of the first P. Terry’s Burger Stand in 2005, Mr. Terry has not once utilized mass advertising and P. Terry’s now has 9 locations. That's real money, folks. Mr. Terry’s modern approach to business is simple: he spends extra on fresh product, instead of spending exorbitant amounts on advertising. Mr. Terry’s solution to the depersonalization of business (and food) is as easy and innocent an answer as any – he has removed the middleman entirely. Patrick Terry has stood in the face of big advertising and chosen his consumer above all. Please join us for an informative and entertaining core conversation with Austin’s very own beloved Patrick Terry and learn a little more about your favorite or new favorite burger stand. Is this madness pure luck, or the new WOM model thanks to social media? We welcome a lively debate and Q&A!