2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Mad Men (and Women!) of Music

Wednesday, March 18
12:30PM - 1:30PM

Austin Convention Center
Room 10B
Austin Convention Center

There are but a few Musical Directors/Executives at the major advertising agencies in the US that guide the music used in advertising and commercials. Join some of them to hear their insight on the craft and process of music in advertising. Some call them the new A&R. Others say that advertising is the new radio. Some even claim that their jobs encompass every aspect of the business of music.


#sxsw #MadMusic



Josh Rabinowitz

EVP/Dir of Music


Josh Rabinowitz’s mission is to produce a hit record through an ad. Over the past decade and a half, he has written and/or produced over 5,000 tracks for brands globally. These include some of the ...

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Todd Porter

Music Supervisor/EP Experiential/Producer

Goodby Silverstein & Partners


Rani Vaz

SVP/Dir of Music & Radio


Rani Vaz is Senior Vice President, Director of Music and Radio Production for BBDO New York. She is also a pioneer in her field: Rani is the only woman running a major agency’s music department the...

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Paul Greco

Dir of Music & Radio


Paul is Director of Music & Radio Production at global ad agency JWT New York. He was appointed in 2011 to lead the agency’s music department and collaborate on music branding ideas across all medi...

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Music Badge, Platinum Badge, Artist Wristband
Solo / Dual / Panel

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