2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Brand and Deliver: Creating Custom Branded Content

Friday, March 13
3:30PM - 4:30PM

Hyatt Regency Austin
Texas Ballroom 4-7
208 Barton Springs Rd

These days, it seems like every production pro out there is creating custom branded content—whether for their own brand or for another company. But nobody makes it better – or funnier – than the folks at leading comedy website CollegeHumor.

Two often at the helm of CollegeHumor's branded content efforts – Spencer Griffin (Vice President, Big Breakfast; Executive Producer, CollegeHumor) and Luke Simmons (Director of Branded Content, Electus Digital & CollegeHumor) – will team up for a discussion exploring how to navigate both the creative side to making a fun idea within the constraints of a brand's message, and the production reality of working with tight budgets, big expectations, and sometimes celebrities.


#sxsw #branded


Luke Simmons

Creative Dir

CollegeHumor/Electus Digital

Luke Simmons is the Creative Director at Electus Digital. In this role, he oversees production of branded content for CollegeHumor, Dorkly, and WatchLoud, leading conception, development and writin...

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Spencer Griffin


Big Breakfast

Spencer Griffin is the Vice President of Big Breakfast, the studio behind all Electus Digital video content. In this role, Spencer oversees production of long-form, original, and branded content fo...

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