Brand and Deliver: Creating Custom Branded Content
Friday, March 13
3:30PM - 4:30PM
Hyatt Regency Austin
Texas Ballroom 4-7
208 Barton Springs Rd
These days, it seems like every production pro out there is creating custom branded content—whether for their own brand or for another company. But nobody makes it better – or funnier – than the folks at leading comedy website CollegeHumor.
Two often at the helm of CollegeHumor's branded content efforts – Spencer Griffin (Vice President, Big Breakfast; Executive Producer, CollegeHumor) and Luke Simmons (Director of Branded Content, Electus Digital & CollegeHumor) – will team up for a discussion exploring how to navigate both the creative side to making a fun idea within the constraints of a brand's message, and the production reality of working with tight budgets, big expectations, and sometimes celebrities.
Luke Simmons is the Creative Director at Electus Digital. In this role, he oversees production of branded content for CollegeHumor, Dorkly, and WatchLoud, leading conception, development and writin...Show the rest
Luke Simmons is the Creative Director at Electus Digital. In this role, he oversees production of branded content for CollegeHumor, Dorkly, and WatchLoud, leading conception, development and writing of all branded content—including articles, videos, and interactive programs—across the network of Electus Digital websites. He also heads all branded content brainstorm and pitch writing sessions, oversees the staff writers on the branded content team, and is the primary liaison between the production team and the sales department. He has been instrumental in many of CollegeHumor's most successful branded content campaigns, which have generated millions of views and received international press coverage.
Prior to joining CollegeHumor, Simmons worked as a staff writer at Spike TV, writing copy for promotions, advertisements, print campaigns, and more, later working across all Viacom channels. A film major at Emerson College, Simmons first worked as a personal assistant to Stanley Tucci.Hide the rest
Spencer Griffin is the Vice President of Big Breakfast, the studio behind all Electus Digital video content. In this role, Spencer oversees production of long-form, original, and branded content fo...Show the rest
Spencer Griffin is the Vice President of Big Breakfast, the studio behind all Electus Digital video content. In this role, Spencer oversees production of long-form, original, and branded content for CollegeHumor, Dorkly, DumbDumb, and WatchLOUD. Before joining CollegeHumor, his production of the one-man play, Catalpa, won the LA Weekly Theatre Award for Best Performance, was nominated for Best Production Design, and received a five star rating at the Edinburgh Fringe Festival. Spencer has also spent time managing corporate incentive trips, teaching English in Spain, and opening a grassroots, non-profit art gallery and performance venue, which still operates 11 years later. A graduate of The University of Iowa, Spencer resides in Los Angeles, CA.Hide the rest