Luke Simmons is the Creative Director at Electus Digital. In this role, he oversees production of branded content for CollegeHumor, Dorkly, and WatchLoud, leading conception, development and writing of all branded content—including articles, videos, and interactive programs—across the network of Electus Digital websites. He also heads all branded content brainstorm and pitch writing sessions, oversees the staff writers on the branded content team, and is the primary liaison between the production team and the sales department. He has been instrumental in many of CollegeHumor's most successful branded content campaigns, which have generated millions of views and received international press coverage.

Prior to joining CollegeHumor, Simmons worked as a staff writer at Spike TV, writing copy for promotions, advertisements, print campaigns, and more, later working across all Viacom channels. A film major at Emerson College, Simmons first worked as a personal assistant to Stanley Tucci.